Separating signal from noise in the emerging technology megatrend

Separating signal from noise in the emerging technology megatrend

ID: 485213

(Thomson Reuters ONE) -


PwC analysis identifies the 'Essential Eight' technologies that businesses
should consider

NEW YORK, July 26, 2016 (GLOBE NEWSWIRE) -- With no shortage of technological
breakthroughs affecting businesses today and many more on the horizon, how can
C-suites develop effective emerging technology strategies?

For its new report, Tech breakthroughs megatrend, PwC evaluated more than 150
technologies globally and developed a methodology for identifying those which
are most pertinent to individual companies and whole industries. The result is a
guide to the "Essential Eight" technologies PwC believes will be the most
influential on businesses worldwide in the very near future:

· Artificial intelligence  · Internet of Things

· Augmented reality · Robots

· Blockchain · Virtual reality

· Drones · 3D printing
The specific technologies that will have the biggest impact on each industry
will vary, but PwC believes the list of eight comprises technologies with the
most cross-industry and global impact over the coming years.

"Most companies have laid a foundation for emerging technology, investing in
areas such as social, mobile, analytics and cloud," said Vicki Huff Eckert,
PwC's Global New Business Leader. "Now it's time for executives to take a
broader view of more advanced technologies that will have a greater impact on
the business."

To arrive at the Essential Eight, PwC filtered technologies based on business
impact and commercial viability over the next five to seven years (as little as
three to five years in developed economies). The specific criteria included a
technology's relevance to companies and industries; global reach; technical
viability, including the potential to become mainstream; market size and growth
potential; and the pace of public and private investment.





What makes technological breakthroughs a megatrend?

Companies continually wait for the "next big thing," believing that a particular
technology trend either won't amount to much, or that it won't affect their
industries for years to come. But disruption is happening today at a faster rate
and higher volume than ever before. Innovations throughout history have tipped
the balance in favor of the innovators. In that sense, technological
breakthroughs are the original megatrend. The ubiquity of technology, with
increased accessibility, reach, depth, and impact are what will expedite
adoption of the Essential Eight.

Key questions and actions for the C-suite

PwC believes the Essential Eight technologies will shake up companies' business
models in both beneficial and quite challenging ways. Across industries and
regions, the emerging technology megatrend will influence strategy, customer
engagement, operations and compliance. As a result, leadership teams should find
effective answers to three fundamental questions:

* Do we have a sustainable innovation strategy and process?
* Have we quantified the impact of new technologies? If not, how can we do
that-and how soon?
* Do we have an emerging-technologies road map? If so, are we keeping it up to
date?

According to PwC's report, executives should not treat the Essential Eight
technologies as a sort of checklist to delegate to the CIO or CTO. Rather,
exploring and quantifying emerging technologies-and planning for them-should be
a core part of a company's corporate strategy.

Before developing an innovation strategy and exploring and quantifying emerging
technologies, executives should educate (or re-familiarize) themselves with
these technologies and what they can do. Explore PwC's Tech Breakthroughs
Megatrend site and download the new report at www.pwc.com/TechMegatrend.

About PwC

At PwC, our purpose is to build trust in society and solve important problems.
We're a network of firms in 157 countries with more than 208,000 people who are
committed to delivering quality in assurance, advisory and tax services. Find
out more and tell us what matters to you by visiting us at www.pwc.com.

© 2016 PwC. All rights reserved. PwC refers to the PwC network and/or one or
more of its member firms, each of which is a separate legal entity. Please
see www.pwc.com/structure for further details.

Contact:

Nicholas Braude, PwC
Tel: +1 857-248-1323
e-mail: nicholas.braude(at)us.pwc.com




This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.

Source: PwC via GlobeNewswire
[HUG#2030560]




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Datum: 26.07.2016 - 06:01 Uhr
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News-ID 485213
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