New tableware by Designer Marcel Wanders for KLM World Business Class
(Thomson Reuters ONE) -
Amstelveen, 9 November 2010- KLM Royal Dutch Airlines will begin serving meals
on a new service for World Business Class passengers effective 27 March 2011.
Leading Dutch designer Marcel Wanders has created porcelain, glassware, cutlery,
linen and a tray.
The entire presentation of meals and drinks has been completely renewed to
reflect the journey of inspiration KLM strives to offer its passengers. In
designing the new service elements, Marcel Wanders has, at the behest of KLM,
taken into account the wishes of its customers, the working procedures of cabin
crew, as well as environmental considerations.
Typically Dutch
Customers have indicated that they appreciate KLM's typically Dutch character.
KLM has therefore decided to embrace this by working with Dutch chefs and
designers. Our partnership with Marcel Wanders reflects this philosophy.
Less weight
KLM reduces environmental impact by reducing the weight of the service. The
lighter the load on board an aircraft, the less fuel it burns, resulting in
lower CO(2) emissions.
"We are proud to offer our World Business Class passengers a fresh, new product.
We are investing in this class and are constantly striving to further improve
our products and services," says Erik Varwijk, Executive Vice President of KLM
Commercial.
"With the introduction of this new service, a longstanding wish of mine has been
fulfilled," says Marcel Wanders. "As a frequent flyer with KLM, I found it quite
easy to get a feel for the assignment and to bring about a metamorphosis of the
existing service elements. Owing to the ergonomic, technical, economic and
logistic guidelines for this design, the new service matches the quality
standards of top restaurants."
For further information
KLM Media Relations, tel: +31 (0)20 6494545
Marcel Wanders studio, Zeynep Musoglu, tel: +31 (0)20 4221339
Visual material is available viawww.presslink.nl/klm, images copyright Marcel
Wanders
[HUG#1460524]
Press Release (PDF):
http://hugin.info/130669/R/1460524/399659.pdf
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Source: KLM via Thomson Reuters ONE
Unternehmensinformation / Kurzprofil:
Datum: 09.11.2010 - 16:01 Uhr
Sprache: Deutsch
News-ID 48583
Anzahl Zeichen: 2855
contact information:
Town:
Amstelveen
Kategorie:
Business News
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"New tableware by Designer Marcel Wanders for KLM World Business Class"
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