LBi, PREMIER GLOBAL DIGITAL MARKETING AND TECHNOLOGY AGENCY, APPOINTS
JUDITH CARR AS US MANAGING DIR
(Thomson Reuters ONE) - PRESS RELEASEStockholm/Amsterdam, 19 August 2009Carr, A Key Executive at LBi's London Headquarters, to SpearheadStateside Debut, IconNicholson's Rebranding and Merger with SpecialOps MediaMs. Carr to Guide These Leading Full-Service Digital Agencies into aSingle-and Singular-PowerhouseGlobal digital marketing and technology agency LBi (www.lbi.com)today announced the appointment of Judith Carr as US ManagingDirector. Ms. Carr, who comes to New York City from "across thepond," will now be based out of IconNicholson's Manhattan office,where she will lead the LBi-owned, full-service digital agency's USoperations, and pave the way for its full integration with SpecialOps Media, a leading interactive agency acquired by LBi in 2008, aswell as its subsequent rebranding under the LBi umbrella. LBi GroupCEO Luke Taylor made the announcement.Prior to her promotion as Managing Director, a position createdspecifically for her, Ms. Carr served as Client Partner for LBi whereshe was responsible for managing a significant sector of theorganization. During her enormously well-regarded tenure in thispost, she tripled the size of the British Telecom account, one of theagency's most significant pieces of business, generating a 41%increase in sales through BT.com and increasing conversion by 34%.Ms. Carr also accumulated D&AD and Webby Awards in recognition ofcampaigns developed for Inbev's Brahma beer and Sony ComputerEntertainment Europe; as well, she secured a number ofinternationally renowned accounts, among them Garanti Bank, Starbucksand Unilever.Ms. Carr first joined LBi in 2004 when it acquired andmerged full-service digital agencies Framfab and Wheel, where sheworked at the time.In the acquisition of Special Ops Media, LBi adds to its portfolio acompany that is enormously successful in online marketing & strategy,online media (planning and buying), creative services and onlinepublicity. With IconNicholson, LBi gains an agency with deepexpertise in strategy and analytics, user-centered experience designand project management. Together, the duo forms an unmatched,multi-faceted, digital marketing powerhouse."It is an amazing opportunity to play such a key role in bringing theLBi brand to the US," said Ms. Carr. "I'm very passionate about thework we do for our clients and now, due to the merging ofIconNicholson and Special Ops Media, we have an even greater scope ofservices available to them. Our agency is all about blending insight,creativity and technological expertise to provide solutions to brandchallenges and business problems-our clients love this and areexcited to see what more we can do for them.""Ms. Carr uniquely understands how to sell this newly-merged offer tocomplex blue chip clients," said Luke Taylor. "Ms. Carr wasinstrumental in winning and driving forward significant globalagency-of-record mandates. Her strategic skills and client serviceexperience enable her to properly shape and augment the combinedorganization so that LBi New York can become truly best in class."For further information please contact:Chris Macowski, The Morris + King Company förLBi+1212 561 7459, chris.macowski(at)morris-king.comSarah van Praagh, Press contact, LBi UK +44 20 7063 6465, Sarah.VanPraagh(at)LBi.comEva Ottosson, Group Communications Manager, LBI International AB+46 709 41 21 40, eva.ottosson(at)lbi.comAbout LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employsapproximately 1,600 professionals located primarily in the majorEuropean, American and Asian business centers; such as Amsterdam,Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris andStockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronextin Amsterdam (symbol: LBI).www.lbi.comhttp://hugin.info/86897/R/1335800/317614.jpgThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 19.08.2009 - 11:28 Uhr
Sprache: Deutsch
News-ID 4868
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