K-Plussa to be revised - more personalised benefits in digital format
(Thomson Reuters ONE) -
KESKO PRESS RELEASE 03.08.2016 AT 09.30 1(1)
The K-Group's customer loyalty programme Plussa will become increasingly
personalised in October 2016. At the same time, Plussa will be digitised and it
will reward customers that patronise the K-Group.
The aim of the revised K-Plussa is to improve the customer experience by
recognising customers with personally targeted benefits. The customer gets
personally tailored Plussa special offers based on their purchasing habits. More
than 3.6 million Finnish people have a Plussa card in nearly 2.3 million
households.
- Plussa aims to be the most personally rewarding customer loyalty programme in
Finland. We will offer our customers precisely those products which they would
choose anyway, but at more affordable prices. The more often you use the Plussa
card, the better and more personalized it becomes, says Anni Ronkainen, SVP,
Chief Digital Officer of Kesko.
The K-Plussa customer loyalty programme will be revised in early October. One of
the most significant changes is its digitization. As of the beginning of
October, customers can use the collected Plussa points as electronic Plussa
money conveniently with the Plussa card at the K-Group stores. Plussa points
will continue to be calculated in the same way as before the revision. In this
context, printed points vouchers and the payment of points to bank accounts can
be abandoned. You can monitor your Plussa account using a mobile application or
on the web.
A customer programme with personalised product and service benefits will be
built jointly with the K-Group chains and the partner network for customers who
concentrate their purchases on the K-Group. The programme is targeted to
customers whose annual purchases from the K-Group stores exceed ?6,500.
K-Plussa is a unifying factor in the K-Group. The entire K is involved in the
development of the customer loyalty programme taking account of customer wishes.
The new features to be introduced in October are only the beginning of Plussa's
long-term development.
- A personalised approach is the K-Group's most important differentiation
element in Kesko's strategy. K-Plussa offers the most personalised benefits from
Finland's widest store and partner network, says Ronkainen.
Further information is available from Director Tapio Näveri, K-Digital, tel.
+358 105 337 170
SVP, Chief Digital Officer Anni Ronkainen will present the K-Plussa revision at
Kesko's half year financial report briefing today at 11.30. The briefing will be
held at Katajanokka, Helsinki, Ankkurikatu 5, fourth floor.
K-Plussa is the most extensive and diverse customer loyalty programme in
Finland, which offers benefits to its customers from over 3,000 shopping places
and over 40 business partners. There are over 3.6 million K-Plussa cardholders
in nearly 2.3 million households in Finland. Further information at:
www.plussa.com.
This announcement is distributed by GlobeNewswire on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Kesko Oyj via GlobeNewswire
[HUG#2032773]
Unternehmensinformation / Kurzprofil:
Datum: 03.08.2016 - 08:30 Uhr
Sprache: Deutsch
News-ID 486980
Anzahl Zeichen: 3781
contact information:
Town:
Kesko
Kategorie:
Business News
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"K-Plussa to be revised - more personalised benefits in digital format"
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Kesko Oyj (Nachricht senden)
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