Net Insight Reveals Innovative Ways to Monetize True Live OTT TV through Sye
(Thomson Reuters ONE) -
Sye opens up new opportunities for content owners, broadcasters and telcos
through
synchronized live OTT TV
Stockholm, Sweden - IBC 2016 (stand #1.D30) - Net Insight, the leading provider
in media transport and resource scheduling, today reveals its views on how
content owners, broadcasters and telcos can discover additional income streams
to boost revenues, retain customers and cash in on a new era of true engaging
television. With the global uptake of OTT content rising rapidly there are new
monetization opportunities that the company's revolutionary synchronized live
OTT solution, Sye, can offer.
In the television world, live content is the major money maker, but existing OTT
platforms are not optimized for live, and therefore unable to fully capitalize
on the revenue that live content heralds. Current lack of synchronization
between screens causes major time delays between content delivered to the first
screen compared to the second screen. By harmonizing live content delivery to
all screens, great opportunities lie ahead to create a better quality of
experience (QoE) and a more engaging live TV experience, opening up the large
revenue potential in live OTT.
Research reveals that on average OTT/broadcast viewer spends more than 20 hours
per week in front of their screens. Through using Net Insight's Sye this revenue
generational time could increase considerably. Delivering a live feed
synchronized across both broadcast TV and OTT streaming means rights holders can
provide a harmonized multi-screen experience, showing complementary and more
personalized content on the second screen, in sync with the main broadcast feed.
This also provides content owners an option to reach out directly to consumers
without "cannibalizing" their revenue from existing rights holders. On the
contrary, this greatly enhances the overall viewing experience, driving viewers
to first screen events while unleashing a new second screen revenue path.
Viewer engagement can also be improved through allowing audiences to choose
their own content to watch. Favorite players or drivers can be followed on the
second screen, in synch with live linear broadcasts, while opening up the
possibility to add live statistics, live real-time recommendations and
alternative commentary, as well as real time betting, voting and polling. Also,
if a viewer wants to see a second screen point of view camera angle on the first
screen, Sye enables them to seamlessly flip between content with a simple swipe.
This keeps audiences engaged and provides them with a new type of live viewing
experience that is more immersive and one that they are more likely to pay for.
Moreover, the Millennial or the mobile-first generation is driving the churn of
linear TV - more than half of this cohort watch OTT services on mobile devices.
A more engaging and social TV experience is key to increase their willingness to
pay. A synchronized delivery to all screens creates the opportunity for a more
integrated social interaction around live events, which also becomes a
compelling reason to use an OTT service. This enables viewer communities to be
created via social media applications, which can increase customer loyalty,
reduce churn and attract new subscribers.
Furthermore, by 2020 annual revenues from online and linear advertising are
expected to exceed $266 billion. Creating a stronger second screen experience
and thereby a stronger uptake is essential to 'own' the second screen and the
large potential of a more laser-targeted advertising approach. In addition, a
synchronized first and second screen opens up a new advertising model using the
second screen for a more targeted offering and directly opens up for viewers to
buy products related to first screen commercial content.
"Sye is the only solution on the market providing synchronized live feeds
across all media devices enabling an enhanced TV experience, which opens up the
market for new service introductions and new ways to monetize content," said Per
Lindgren, SVP of Live OTT at Net Insight. "With the innovative use of second
screens and apps that enable social interaction a premium, value add content
experience can be created, which takes services to the next level. By keeping
audiences engaged throughout an entire live event the opportunities to monetize
content are endless."
A demonstration of Net Insight's Sye solution will be on display at IBC 2016,
with TV content provided by AerNow and Tata Communications. To find out more
about how true live OTT can be monetized effectively using Sye, please visit the
company's IBC stand #1.D30.
For further information, please contact:
Per Lindgren, SVP of Live OTT at Net Insight, +46 8 685 04 00,
per.lindgren(at)netinsight.net
Anna Karin Verneholt, VP Strategy, Marketing and Communications at Net Insight,
+46 8 685 04 00, anna.karin.verneholt(at)netinsight.net
About Net Insight
Net Insight's vision is to enable a live and interactive media experience for
anyone on earth. Our aim is to lead progress and enable a global media
marketplace where live content can be exchanged and interaction among TV
audiences can take place in real-time. We want to create the media experience of
the future, centered on content.
Net Insight delivers equipment, software and services for effective, high-
quality media transport, coupled with the effective management of resources,
all, which creates an enhanced TV experience. Net Insight's offerings span
across the entire media spectrum, starting from TV cameras and TV studios, right
through to TV consumers. Our solutions benefit network operators, and TV and
production companies, by lowering total cost of ownership, improving their
workflow efficiencies and providing them with the ability to capture new
business opportunities.
More than 500 world-class customers run mission critical media services using
Net Insight's solutions, covering more than 60 countries worldwide. Net Insight
is listed on Nasdaq Stockholm.
For more information, please visit netinsight.net
Net Insight Reveals Innovative Ways to Monetize True Live OTT TV :
http://hugin.info/130084/R/2040989/761438.pdf
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Net Insight AB via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 09.09.2016 - 06:00 Uhr
Sprache: Deutsch
News-ID 493739
Anzahl Zeichen: 7498
contact information:
Town:
Stockholm
Kategorie:
Business News
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"Net Insight Reveals Innovative Ways to Monetize True Live OTT TV through Sye"
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