Organizational reinforcements at Haglöfs
(Thomson Reuters ONE) -
Haglöfs strengthens its organization with three strategic recruitments
appointing a new Marketing Director, a new Sales Director and a Retail Manager.
The recruitments, which follow prior communications from Haglöfs regarding a
transition of the CEO position, are part of the company's long-term strategic
plan and expansion of the Haglöfs brand.
Haglöfs, founded in 1914, is one of Europe's leading outdoor brands. With
corporate headquarters in Avesta, Sweden, Haglöfs is present in 19 markets in
Europe and Asia. Haglöfs is since August 2010 owned by Japanese sporting goods
company ASICS.
On the 20th of November, Haglöfs announced the appointment of Nicolas
Warchalowski as its new CEO by 1st of January 2011. His previous role as
Marketing and Sales director will now be divided into two separate positions.
This move aims directly at strengthening the organization and enable specific
focus to the sales process as well as to the further development of the Haglöfs
brand.
Sara Wänseth has been hired as new Marketing Director. Sara, who will be part of
the Haglöfs management team, was most recently Market and Export Manager at
Woolpower (formerly Ullfrotté). Prior experiences include the positions as
Communications Manager at Jämtland Härjedalen Turism as well as SkiStar AB. She
is also a board member of the Scandinavian Outdoor Group (SOG). Sara will take
up her position on 1st of February 2011.
"Haglöfs' brand is expanding and we are very pleased to get Sara onboard. Sara
is a true outdoor person and her market communications skills combined with her
export experience is a perfect mix for us," says Nicolas Warchalowski, Marketing
and Sales Director at Haglöfs.
Richard Jägrud has been appointed new Sales Director. Richard is currently
Haglöfs' Sales Manager and has previously held the position as manager of the
product areas Hardware and Footwear. He has genuine trade experience and has
also worked for Sportmarket where he was in charge of their outdoor division and
for Team Sportia. Richard will be part of the Haglöfs management team and take
up his position on 1st of January 2011.
"Richard has been with Haglöfs for a long time now and has time after time
showed success in taking on new challenges. Richard is well connected in the
market and also holds personal experience from retail. We have great confidence
in Richard now developing our sales process ever further," Nicolas Warchalowski,
continues.
Haglöfs has also created a new position for the development of the company's own
retail concept and appointed Peter Mårtensson as Retail Manager. Peter came to
Haglöfs as Brand Store Manager in the spring of 2010 and has more than 10 years
experience from outdoor retail with Naturkompaniet and The North Face.
"When we hired Peter we were looking for the best store manager in Sweden - and
we got more than we bargained for. Our efforts with the Brand Store and our
Brand Outlets earlier on have been most successful. We are now giving Peter a
new role that, apart from managing our existing stores, includes the development
of new stores. A first objective is to look at establishments in the Nordic
region," Nicolas Warchalowski, comments.
"These three recruitments encompassing two new members of our management team
and a Retail Manager follow Haglöfs' long-term strategies to reach our business
goals. With Sara and Richard we reinforce our management and with Peter we have
found the person that has the ability to lead our development in a fairly new
area for Haglöfs. I wish them the best of luck and I would also like to take the
opportunity to welcome Sara to Haglöfs," says Mats Hedblom, Haglöfs' CEO.
For further information, please contact:
Mats Hedblom, CEO
Tel: + 46 (0)70-528 70 07
mats.hedblom(at)haglofs.se
Nicolas Warchalowski, Marketing & Sales Director
Tel: + 46 (0)70- 364 44 23
nicolas.warchalowski(at)haglofs.se
Haglöfs is one of the world's leading outdoor suppliers and offers a responsible
brand that meets modern day demands for products with a high level of
functionality, good design and value for money to people who invest in an active
outdoor lifestyle. Sales for 2009 amounted to SEK 590 million and the company
has over the last five years achieved an average growth of 15.8 percent. Haglöfs
is owned by ASICS Corporation since the 20th of August 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras,sara.skogsberg-cuadras(at)haglofs.se
CEO: Mats Hedblom,mats.hedblom(at)haglofs.se
CFO: Jim Jonsson,jim.jonsson(at)haglofs.se
Product & Production Director: Johnny Claus,johnny.claus(at)haglofs.se
Marketing & Sales Director: Nicolas Warchalowski,nicolas.warchalowski(at)haglofs.se
Director of Sustainability: Lennart Ekberg,lennart.ekberg(at)haglofs.se
Press release (PDF):
http://hugin.info/136193/R/1473697/410084.pdf
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Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE
[HUG#1473697]
Unternehmensinformation / Kurzprofil:
Datum: 20.12.2010 - 13:01 Uhr
Sprache: Deutsch
News-ID 49886
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