ACCA White Paper Reveals Access to Training, Simpler Solutions and Customised Data Analytics Services Key to Creating More Data-Driven Businesses
(firmenpresse) - SINGAPORE -- (Marketwired) -- 10/13/16 -- Published today by the (ACCA) reveals gaps in current services offered by data analytics professionals and the requirements of companies looking to engage them. These sentiments were shared via a survey carried out across the Asia-Pacific region amongst 25 companies and data analytics service providers.
Key observations include:
with users citing cost as the greatest barrier and providers believing it to be the users' lack of awareness on how to execute analytics services and lack of skilled employees.
Current and prospective users of analytics demand greater customisation of analytics services and interfaces. As firms in most industries except e-commerce find it difficult to leverage analytics in the correct way for effective customer targeting and predictive analyses that feed into marketing and the development of new products and services.
62% of companies surveyed use data analytics. However, less than half of the companies use analytics for finance related decisions -- and only one in 20 companies use analytics for human resource decisions.
According to Arun Sundar from TrustSphere, "The impact that efficient use of data analytics could create to APAC businesses is profound and imminent. However, to drive greater adoption and value, the entire eco-system needs to play their part. These include analytics providers helping customers understand the various data sources, potential skill gaps, providing training and services aside to developing customized value propositions. The role of Governments and trade bodies too is critical at this juncture to bring the demand and supply side in alignment with industry best practices."
The full press release and white paper is available at
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ACCA is the apex industry association representing the stakeholders of the cloud computing ecosystem in Asia-Pacific. For more information visit
TrustSphere is a widely recognised pioneer of Relationship Analytics. For more information visit
Suzy Goulding
Umami Collective
Tel: +6585119524
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Datum: 14.10.2016 - 01:00 Uhr
Sprache: Deutsch
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