Lubrizol Features Virtual Reality Experience at IFSCC Congress
(Thomson Reuters ONE) -
News Release
Lubrizol Features Virtual Reality Experience at IFSCC Congress
CLEVELAND, October 31, 2016 - The Lubrizol Corporation announces it will feature
an exciting new virtual reality experience at the 29(th) IFSCC Congress, October
31 through November 2 at the Dolphin Hotel in Orlando, Florida. Attendees
visiting Lubrizol Booth #202 can sign up for a virtual reality demo on the
science behind their latest innovation- Carbopol(®) SMART polymers.
New Carbopol(®) SMART polymers blend creativity with science to deliver the
unique
cleansing solutions that consumer's desire. Attendees will discover first-hand
how they can create formulations that perform at all levels and engage all the
senses. Lubrizol will showcase new prototypes for facial, body and hand
cleansing that deliver effective performance with enhanced mildness, rich lather
and a pleasant sensorial experience for a soft, smooth skin feel.
Lubrizol will also feature some of the latest concepts in skin care, color
cosmetics and hair care designed to Accentuate Your Selfie. Attendees can
create products that offer that camera-ready appeal consumers desire with new
product textures and formats that help to keep the skin feeling soft and looking
healthy as well as concepts for sun care and daily wear. The company will also
highlight its new solutions for color cosmetics that help to meet consumer needs
with the desired aesthetics, long wear and sensory to produce next generation
color cosmetic products for the face, eye and lip areas.
Lubrizol will showcase new solutions for hair cleansing, protection and
styling. The company will introduce both thermal and color protection concepts
to help maintain hair color over multiple washings as well as protect hair from
thermal damage while providing the care benefits of conditioning. Additionally
Lubrizol will showcase its solutions for a range of new trends in styling, from
the beach look to the wet look and formal styling with frizz protection.
About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin
care, hair care, bath and shower, surface care and fabric care. Our innovative
ingredients and additives modify physical properties, enhance functional
performance and deliver aesthetic benefits to drive key consumer product claims.
The addition of Active Organics' botanical extracts and Lipotec's peptide-based
active cosmetic ingredients strategically expands our product portfolio and
builds upon our current capabilities, formulations expertise and global
manufacturing footprint to take innovation to the next level. We are
persistently committed to providing you with powerful, proven solutions so you
can formulate with confidence(TM).
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven
global company that combines complex, specialty chemicals to optimize the
quality, performance and value of customers' products while reducing their
environmental impact. It produces and supplies technologies to customers in the
global transportation, industrial and consumer markets. These technologies
include lubricant additives for engine oils, driveline and other transportation-
related fluids, industrial lubricants, as well as additives for gasoline and
diesel fuel. In addition, Lubrizol makes ingredients and additives for home care
and personal care products and specialty materials encompassing polymer and
coatings technologies, along with polymer-based pharmaceutical and medical
device solutions. Our products for the oilfield market include technologies for
exploration, production and transportation.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing
facilities in 17 countries, as well as sales and technical offices around the
world. Founded in 1928, Lubrizol has approximately 9,000 employees
worldwide. Revenues for 2015 were $7 billion. For more information, visit
Lubrizol.com.
Media Contact
Lee Roberts
216.447.6117
Website: www.lubrizol.com
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Source: Lubrizol via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 31.10.2016 - 12:00 Uhr
Sprache: Deutsch
News-ID 503837
Anzahl Zeichen: 5047
contact information:
Town:
Wickliffe, Ohio
Kategorie:
Business News
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