Air France-KLM Cargo Brings White Bikes to Kenya
(Thomson Reuters ONE) -
Amstelveen, 24 January 2011 - This week Air France-KLM Cargo transported 220
white bicycles from National Park De Hoge Veluwe to Kenya. Air France-KLM Cargo
joined hands with National Park De Hoge Veluwe to support the foundation Cycling
out of Poverty.
Every year, De Hoge Veluwe disposes several hundred used bicycles, which Air
France-KLM Cargo bring to Kenya free of charge. The bicycles are delivered to
Cycling out of Poverty, which passes them on to various worthy projects in
Kenya. Cycling out of Poverty supports small businesses, health workers and
schools in Africa with the bicycles. Many Africans cannot afford to buy a bike,
but certainly know how they can put a bike to go use, to earn money or to cycle
to school or hospitals.
KLM AirCares supported Cycling out of Poverty in 2009, on the occasion of KLM's
90(th) anniversary. KLM staff and passengers donated money and Flying Blue Miles
to the value of ?80,000-plus. The project 'Cycling Blue for Kenya' set out to
establish a bicycle repair shop and a centre that would train 75 Kenyans as bike
mechanics. In addition, micro-credit was extended to families so that they could
set up their own bike taxi business or buy a bike for their children, who had to
travel more than 10 km to school. In this way, the project also contributes to
the millennium objective to achieve universal basic education.
National Park De Hoge Veluwe is renowned for its white bikes, which are made
available to the park's visitors free of charge. The foundation annually
disposes of one fifth of these white bicycles, passing them on to worthy causes.
The foundation is pleased that its white bicycles are put to good use in Kenya.
Before the bikes are sent off, they are given a full check-up by youths working
for the Hoenderloo Groep, which offers 24-hour care to young people afflicted
with complex behavioural syndromes. National Park De Hoge Veluwe strives to
achieve maximum sustainability and social responsibility in its operations. The
reutilisation of the bicycles is perfectly reflects this objective.
Cooperation between KLM and the De Hoge Veluwe National Park goes back many
years. The current White Bicycle project is one of many initiatives that reflect
KLM's social side and strengthen the existing bond with the park.
For further information:
KLM Media Relations, tel. +31 (0)20 - 649 4545
For visual material, please visitwww.presslink.nl/klm
Boilerplate
KLM is leading the way in corporate social responsibility and, together with Air
France, aims to set the standard for the air transport industry in this regard.
This ambition is in line with the size of our organisation and our market
status. An all-encompassing approach and ongoing dialogue ensures good
oversight, cooperation and involvement. As a result, KLM has for several years
headed the airline category of the Dow Jones Sustainability Index. By signing up
to the United Nations Global Compact, we contribute to the Millennium Goals of
the UN.
www.klm.com/csr and www.afklcargo.com/csr
Press release (PDF):
http://hugin.info/130669/R/1481699/416988.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: KLM via Thomson Reuters ONE
[HUG#1481699]
Unternehmensinformation / Kurzprofil:
Datum: 24.01.2011 - 10:01 Uhr
Sprache: Deutsch
News-ID 50663
Anzahl Zeichen: 3974
contact information:
Town:
Amstelveen
Kategorie:
Business News
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