Sanoma News to enter daily deals business
(Thomson Reuters ONE) -
Press Release 26/1/2011 15:30
Sanoma News enters daily deals business through the acquisition of the Offerium
online service, which distributes companies' offers to consumers. Users of the
online service can purchase various products and services through Offerium at a
price at least 30 percent lower than the normal price.
The acquisition supports the growth objectives of Sanoma News.
"Daily deals business is one of the fastest-growing forms of Internet business.
We intend to invest strongly and on a quick schedule in this business. We
believe that the large visitor counts at our versatile online services will help
in making voucher business into a success story in Finland as well," says Pekka
Soini, President of Sanoma News.
Of Sanoma News websites, Iltasanomat.fi and HS.fi, among others, belong to the
most popular in Finland and have hundreds of thousands of visitors daily.
Daily deals business will be a part of Sanoma Digital Finland, which currently
runs such famous brands as Oikotie, Huuto.net, Rakentaja.fi, and Keltainen
Pörssi.
"The new business model will help us serve our consumer customers even better.
At the same time, it makes our business more diverse," says Jarkko
Kyttänen, Vice President of Sanoma Digital Finland.
Oskari Lehtonen, the Managing Director of Offerium, is satisfied with the
corporate acquisition. He believes it will benefit all users of the service.
"Our present advertising customers will benefit greatly from Sanoma News'
possibilities to market offers to consumers. For the end customers, the
acquisition means even better offers," Lehtonen says.
In addition to Lehtonen, the main shareholders of Offerium are Tommi Kolehmainen
and Anni Kivirinta.
More information:
Jarkko Kyttänen, Vice President, Sanoma Digital Finland, tel. +358 40 703 5190
Pekka Soini, President, Sanoma News Ltd, tel. +358 9 122 2000
Oskari Lehtonen, Managing Director, Offerium, tel. +358 400 794 458
Offerium will become a part of Sanoma News' Sanoma Digital Finland business
unit. Sanoma News is part of the Sanoma Group, a strong European media group
operating in diverse fields of media in 20 countries.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Sanoma Oyj via Thomson Reuters ONE
[HUG#1482638]
Unternehmensinformation / Kurzprofil:
Datum: 26.01.2011 - 14:30 Uhr
Sprache: Deutsch
News-ID 50754
Anzahl Zeichen: 2985
contact information:
Town:
Helsinki
Kategorie:
Business News
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"Sanoma News to enter daily deals business"
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