Metro signs joint venture and franchise agreement in Guatemala
(Thomson Reuters ONE) -
Metro International S.A. ("Metro"), the international newspaper group, today
announced that it has entered into a joint venture and franchise agreement in
Guatemala with Grupo de Emisoras Unidas ("GEU"), one of the leading media groups
in Guatemala. A new edition of Metro, under the brand name "Publinews" was
launched today in Ciudad de Guatemala, the capital city. Guatemala is the first
step in Central America and will be used as a hub for future expansions in the
region.
Metro will hold a 25 percent equity interest in the joint venture operation with
an option to increase the shareholding in the future. Metro will account for its
interest as equity participation and will receive franchise fees reflecting the
value of the services provided. GEU will hold the remaining shares in the joint
venture. Metro Guatemala will benefit from synergies with GEU and their
expertise of the Guatemalan media market.
Ciudad de Guatemala is a city of approximately 3 million people. It is home to
the Central American Headquarters of many media agencies and international
clients. Ciudad de Guatemala has an interesting local advertising market of ?66
million, making it the largest market in the Central American region. The new
edition will be the first free newspaper in Guatemala. It will have an initial
distribution of 84,000 daily copies and will be hand delivered Monday to Friday
by distributors at strategic locations to reach the target audience.
Per Mikael Jensen, President and CEO of Metro International commented: "Metro
Guatemala will be Metro's fifth country in Latin America in addition to Chile,
Mexico, Brazil and Ecuador - consolidating our position as the largest newspaper
in the fast growing Latin American region. Guatemala is one of the most
attractive markets in Central America and can become a platform to develop
future investments in Central America. Launching in new markets through
franchise agreements with local partners has proven to be a very efficient way
for Metro to penetrate new markets and to quickly establish a strong market
position. We are very impressed by the expertise of GEU and look forward to a
successful cooperation with them."
Rolando Archila, CEO of Grupo de Emisoras Unidas commented: "Publinews is an
important step in consolidating GEU:s vision to form a strong media group with
operation in radio, outdoor advertising, cable TV, interactive media and print.
We are very pleased to have been chosen by Metro International as their partner
to develop this project, which will be the first free newspaper in Central
America".
For further information contact:
Per Mikael Jensen, CEO and President Tel:
+46 8 1205 7000
Pablo Mazzei, EVP Latin America Tel:
+56 9 158 0700
***
Notes to editors:
Metro is the largest international newspaper in the world. Metro is published
in over 100 major cities in 19 countries across Europe, North & South America
and Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of 17 million daily readers.
Metro International S.A. shares are listed on Nasdaq OMX Stockholm through
Swedish Depository Receipts of series A and series B under the symbols MTROA and
MTROB.
Metro firma acuerdo de franquicia con socios en Guatemala:
http://hugin.info/132142/R/1484323/419529.pdf
Metro signs joint venture and franchise agreement in Guatemala:
http://hugin.info/132142/R/1484323/419507.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Metro International via Thomson Reuters ONE
[HUG#1484323]
Unternehmensinformation / Kurzprofil:
Datum: 01.02.2011 - 15:00 Uhr
Sprache: Deutsch
News-ID 50941
Anzahl Zeichen: 4568
contact information:
Town:
Luxembourg
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 290 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Metro signs joint venture and franchise agreement in Guatemala"
steht unter der journalistisch-redaktionellen Verantwortung von
Metro International (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
