Sanoma's Eskoensio Pipatti to Lead Next Media Research Programme
(Thomson Reuters ONE) - Press Release 26/8/2009 14:00A large-scale research programme, Next Media, will be started inFinland. The programme develops future concepts and business modelsfor media. In addition to research institutes and universities, alsoall major Finnish media companies take part in the programme financedby Tekes, the Finnish Funding Agency for Technology and Innovation.Sanoma leads and co-ordinates the Next Media research programme.Chief of R&D Eskoensio Pipatti from the Sanoma Group's electronicmedia division Sanoma Entertainment has been appointed Focus AreaDirector of the programme.Next Media aims at implementing a business originated researchprogramme that gathers media researchers to jointly increase thecommon knowledge capital and competence, and that leads tointernationally significant business.The preparation of the Next Media programme was initiated at the turnof the year by the Federation of The Finnish Media Industry. Afterthe strategic research agenda has been completed, the researchorganisations and companies have collaborated on the actual researchprogramme in order to find the keys to success of the media sector.The target is to finish the first project plan in September. Thefinal targets are set for year 2015."Media companies have always participated in research projects, butas research has focused on technology, they often have been merelybystanders. Now media sector has its own research programme, whichgoes into basic questions of media undergoing digital migration.Attention can be drawn to people as recipients of the content andusers of technology. Media is studied on its own terms," EskoensioPipatti says.The Next Media research programme is managed by the Strategic Centrefor Science, Technology and Innovation in the Field of ICT, which isone of the centres of strategic excellence initiated by the FinnishGovernment.Additional information: Chief of R&D Eskoensio Pipatti, SanomaEntertainment, tel. +358 10 707 7035,eskoensio.pipatti(at)sanomaentertainment.comSanoma inspires, informs and connects. We bring information,experiences, education and entertainment to millions of people everyday. We make sure that quality content and interesting products andservices are easily available and meet the demands of our readers,viewers and listeners. We offer challenging and interestingemployment for over 21,000 people in 20 countries throughout Europe.In 2008, the Group's net sales totalled EUR 3.0 billion.This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 26.08.2009 - 13:00 Uhr
Sprache: Deutsch
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