Introducing Xperia PLAY - the world's first PlayStation certified smartphone
(Thomson Reuters ONE) -
* Xperia(TM) PLAY combines a PlayStation-quality gaming experience with the
very latest Android smartphone technology.
* Super fast graphics and dedicated game controls deliver the ultimate
smartphone gaming experience from March 2011
* Sony Computer Entertainment and leading game publishers provide top titles
from launch -available to download from the Android(TM) Market.
February 13, 2011, Barcelona, Spain - Sony Ericsson today announced the game
changing Xperia(TM) PLAY, the latest phone in its Xperia(TM) range of Android
based smartphones.
Xperia(TM) PLAY delivers the smartphone functionality that the most serious
power users could need, teamed with the immersive gaming experience that any
gamer would want.
In portrait mode, the Android smartphone offers all the benefits that users have
come to expect from Sony Ericsson's existing range of Xperia(TM) smartphones
with best-in-class entertainment experiences, a great 5 megapixel camera, a
brilliant 4" multi-touch screen and great social networking features.
However, slide out the gaming control and users enter a new world of immersive
mobile gaming. The slide out game pad reveals a digital D pad, two analogue
touch pads, two shoulder buttons and the four PlayStation icons: circle, cross,
square and triangle. Qualcomm's optimized Snapdragon processor with a 1Ghz CPU
and embedded Adreno GPU graphics processor deliver silky smooth 60fps play-back
3D mobile gaming and Web browsing with minimal power consumption so Xperia PLAY
users can enjoy long hours of battery life and game time.
Rikko Sakaguchi, Executive Vice President and Chief Creation Officer at Sony
Ericsson commented: "Today is a very proud moment for Sony Ericsson as we bring
something truly revolutionary to the market. Living up to our vision of
Communication Entertainment, Xperia PLAY will forever change the way people
think about smartphones and mobile gaming.
Xperia(TM) PLAY will run on Gingerbread (version 2.3), the latest version of
Google's Android(TM) platform. The Xperia(TM) PLAY will also be the first
PlayStation Certified device. This means it will have access to PlayStation®
game content provided through the PlayStation(®) Suite initiative, currently
under development by Sony Computer Entertainment and due to launch later this
calendar year.
Kazuo Hirai, President of Networked Products and Services Group at Sony
Corporation said: "I am delighted to see Xperia PLAY as the first PlayStation
Certified smartphone to hit the market. Xperia PLAY provides a unique consumer
offering and is yet another example of great products and services coming to
market that leverage Sony's strong assets."
Sony Ericsson has partnered with key publishers in the gaming industry to
deliver a rich, vibrant ecosystem at launch and post launch with many leading
new titles available via the Android(TM) Marketplace. Leading franchises coming
to Xperia(TM) PLAY includes EA's Need For Speed, Sims 3 and a world-first
multiplayer version of FIFA 10 for mobile. GLU Mobile/Activision will be
bringing Guitar Hero while Gameloft's titles include Assassin's Creed and
Splinter Cell. Sony Ericsson is also partnering with Unity Technologies, using
its award-winning development platform, to ensure a continuous flow of high
quality 3D game titles.
Mr Sakaguchi continued: "The launch of Xperia PLAY could not have been possible
without the close collaboration of both Google and Sony Computer Entertainment.
The commitment of so many industry leading game publishers further demonstrates
that Xperia PLAY will deliver on the long-held expectations from consumers the
world over."
Xperia(TM) PLAY and PlayStation Certified gaming are great examples of the kind
of innovation that's possible in the open Android ecosystem," said Andy Rubin,
Vice President of Engineering at Google.
A pre-loaded application will enable users to easily discover and download
titles that have been optimised for game play on Xperia PLAY, access recently
played games and see information about the games they have downloaded.
Sony Ericsson Xperia(TM) PLAY will be available globally in selected markets
from March 2011
What do our content partners say?
Electronic Arts, Travis Boatman, VP of Worldwide Studios for EA Mobile:
"EA collaborated closely with Sony Ericsson to bring exciting versions our best-
selling consumer favourites such as The Sims(TM) 3 and EA SPORTS(TM) FIFA 10 to
the Xperia PLAY. The device's dedicated gaming keypad gives FIFA players what
matters most in a footy game - ultimate ball control, quick player selection on
the pitch, effortless passes and more. The Xperia PLAYS's unique gamepad also
delivers robust control in The Sims 3 bringing a whole new life simulation
experience to fans of the franchise. We look forward to watching consumers
interact with our great games in new ways through the Xperia PLAY."
Gameloft, Michel Guillemot, President:
"We are pleased to partner with Sony Ericsson to offer a catalogue of 10 of our
best-selling games at launch of the Sony Ericsson Xperia PLAY," said Michel
Guillemot, President of Gameloft. "My vision since the creation of Gameloft was
to turn video games into a true mass market form of entertainment. This vision
is realized with the launch of Xperia PLAY, which combines a perfect smartphone
for daily use as well as a real game controller to provide the best gaming
experience ever seen on a mobile phone. Gameloft will support the launch with
more than 20 titles over the next 6 months that will take full advantage of the
power of this device."
Glu Mobile, Niccolo de Masi, CEO:
"Glu's strategic relationship with Sony Ericsson aligns us with a leading
innovator in mobile and gaming. We look forward to accelerating our momentum in
social mobile gaming with compelling offerings on Sony Ericsson's newest mobile
devices."
Content partners at launch include:
Sony Computer Entertainment
Digital Chocolate
Digital Legends
Electronic Arts
Fishlabs
Gamehouse
Gameloft
Glu Mobile
Handy Games
Namco Bandai Networks
Polarbit
PopCap
Trendy Entertainment
Unity Tecnologies
For further information, images and videos visit www.sonyericsson.com/mwcnews
Xperia(TM) PLAY at a glance:
+-----------------------------------+------------------------------------------+
| |Sony Ericsson Xperia(TM) PLAY |
+-----------------------------------+------------------------------------------+
|Camera |5.1 megapixel camera |
| |Auto focus |
| |Flash / Photo light |
| |Geo tagging |
| |Image stabilizer |
| |Send to web |
| |Touch focus |
| |Video light |
| |Video recording |
| |Video blogging |
+-----------------------------------+------------------------------------------+
|Music |Album art |
| |Bluetooth(TM) stereo (A2DP) |
| |Google(TM) Music Player |
| |Music tones (MP3/AAC) |
| |PlayNow(TM) service* |
| |Sony Ericsson Music player |
| |Stereo speakers |
| |TrackID(TM) music recognition application |
+-----------------------------------+------------------------------------------+
|Internet |Android Market(TM)* |
| |Bookmarks |
| |Google(TM) search* |
| |Google(TM) Voice Search* |
| |Pan & zoom |
| |Web browser (Webkit) |
+-----------------------------------+------------------------------------------+
|Communication |Call list |
| |Conference calls |
| |Facebook(TM) application (from Android |
| |Market(TM)) |
| |Google(TM) Talk* |
| |Noise Shield |
| |Polyphonic ringtones |
| |Speakerphone |
| |Sony Ericsson Timescape(TM)*** |
| |Twitter(TM) application (from Android |
| |Market(TM)) |
| |Vibrating alert |
+-----------------------------------+------------------------------------------+
|Messaging |Android Cloud to Device messaging (C2DM) |
| |Conversations |
| |Email |
| |Google Mail(TM)* |
| |Instant messaging |
| |Picture messaging (MMS) |
| |Predictive text input |
| |Sound recorder |
| |Text messaging (SMS) |
+-----------------------------------+------------------------------------------+
|Design |Auto rotate |
| |Keyboard (onscreen, 12 key) |
| |Keyboard (onscreen, QWERTY) |
| |Picture wallpaper |
| |Touchscreen |
| |Wallpaper animation |
+-----------------------------------+------------------------------------------+
|Entertainment |3D games |
| |Dedicated gaming keys |
| |Flash Lite(TM) |
| |Gesture gaming |
| |Motion gaming |
| |Video streaming |
| |YouTube(TM) |
+-----------------------------------+------------------------------------------+
|Organiser |Alarm clock |
| |Calculator |
| |Calendar |
| |Document editors |
| |Document readers |
| |E-Manual |
| |Flight mode |
| |Google Calendar(TM) |
| |Google Gallery 3D(TM) |
| |Infinite button |
| |Phone book |
| |Set-up Wizard |
| |Widget manager |
+-----------------------------------+------------------------------------------+
|Connectivity |3.5 mm audio jack |
| |aGPS |
| |Bluetooth(TM) technology |
| |DLNA Certified |
| |Google Latitude(TM) |
| |Google Location Service |
| |Google Maps(TM) with Street View |
| |Media Transfer Protocol support |
| |Micro USB Connector |
| |Modem |
| |Synchronisation via Facebook(TM)** |
| |Synchronisation via Google Sync(TM) |
| |Synchronisation via Microsoft Exchange |
| |ActiveSync® |
| |Synchronisation via Sony Ericsson Sync |
| |USB 2.0 high speed support |
| |Wi-Fi(TM) |
| |Wi-Fi(TM) Hotspot functionality |
| | |
| |* The service is not available in all |
| |markets. |
| |** Requires Facebook(TM) application |
| |installed on the device. |
+-----------------------------------+------------------------------------------+
|Google(TM) services* |Android Market(TM) Client |
| |Gmail(TM) |
| |Google Calendar(TM) |
| |Google Gallery 3D(TM) |
| |Google Latitude(TM) |
| |Google Maps(TM) with Street View |
| |Google Media Uploader |
| |Google Music Player(TM) |
| |Google Phone-top Search |
| |Google Search widget |
| |Google Sync(TM) |
| |Google Talk(TM) |
| |Google Voice Search |
| |Set-up Wizard |
|* These services may not be |YouTube(TM) |
|available in every market | |
+-----------------------------------+------------------------------------------+
|Screen | * 16,777,216 colour TFT |
| | * Capacitive multi-touch |
| | * 4 inches |
| | * 480 x 854 pixels (FWVGA) |
+-----------------------------------+------------------------------------------+
|Accessories |In-Box: |
| | * Xperia(TM) PLAY |
| | * Battery |
| | * Stereo portable handsfree |
| | * 8GB microSD(TM) memory card |
| | * Charger |
| | * Micro USB cable for charging, |
| | synchronisation and file transfer |
| | * User documentation |
+-----------------------------------+------------------------------------------+
|Facts |Size: 119 x 62 x 16 mm |
| |Weight: 175 grams |
| | |
| |Phone memory: 400 MB |
| | |
| |Memory card support: microSD(TM), up to |
| |32 GB |
| | |
| |Memory card included: 8GB microSD(TM) |
| | |
| |Operating system: Google(TM) Android 2.3 |
| |(Gingerbread) |
| | |
| |Processor: 1 GHz Scorpion ARMv7 |
+-----------------------------------+------------------------------------------+
|Talk time and networks |Networks |
| | |
| |Talk time GSM/GPRS: Up to 8 hrs 25 min* |
| |Standby time GSM/GPRS: Up to 425 hrs* |
| | |
| |Talk time UMTS: Up to 6 hrs 25 min* |
| |Standby time UMTS: Up to 413 hrs* |
| | |
| |Talk time CDMA2000®: Up to 7 hrs 40 min* |
| |Standby time CDMA2000®: Up to 405 hrs* |
| | |
| |Game play time: Up to 5 hrs 35 min* |
| |MP3 playback: Up to 30 hrs 35 min* |
| | |
| |Networks |
| |UMTS HSPA 800, 850, 1900, 2100 |
| |GSM GPRS/EDGE 850, 900, 1800, 1900 |
| | |
| |UMTS HSPA 900, 2100 |
| |GSM GPRS/EDGE 850, 900, 1800, 1900 |
| | |
| |CDMA2000®, cdmaOne, EVDO |
+-----------------------------------+------------------------------------------+
|Colour |Black |
| |White |
+-----------------------------------+------------------------------------------+
| | |
+-----------------------------------+------------------------------------------+
Legal
1) Facts and features may vary depending on local variant. 2) Operational times
are affected by network
preferences, type of SIM card, connected accessories and various activities e.g.
playing games. Kit contents and colour options may differ from market to market.
The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2011
The Liquid Identity logo and Xperia are trademarks or registered trademarks of
Sony Ericsson Mobile Communications AB. Sony is a trademark or registered
trademark of Sony Corporation. Ericsson is the trademark or registered trademark
of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks
may be located on our website at:
www.sonyericsson.com/cws/common/legal/disclaimer.
PlayStation® is a registered trademark of Sony Computer Entertainment Inc.
Other product and company names mentioned herein may be the trademarks of their
respective owners. Any rights not expressly granted herein are reserved. All
terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A
Sony Ericsson celebrates its 10th year as a joint venture between Sony
Corporation and Ericsson in October, 2011. Over the years the company has
brought together the best communication technologies with superior entertainment
user experiences to create its Xperia(TM) line of the most entertaining
smartphones in the mobile handset industry. With its global corporate functions
in London, Sony Ericsson has sales and marketing operations in all major regions
of the world, as well as manufacturing in China, and product development sites
in China, Japan, Sweden and Silicon Valley, California. For more information,
please visit: www.sonyericsson.com/press.
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm +44 20 8762 6065
General Press: +44 208 762 5858
E-mail:press.global(at)SonyEricsson.com
Product images:www.sonyericsson.com/press
Press release:
http://hugin.info/133603/R/1488402/423832.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Sony Ericsson via Thomson Reuters ONE
[HUG#1488402]
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Datum: 13.02.2011 - 19:30 Uhr
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"Introducing Xperia PLAY - the world's first PlayStation certified smartphone"
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