Heineken® returns to Asia with the UEFA Champions League trophy
(Thomson Reuters ONE) -
Amsterdam, 16 February 2011 - Heineken® today launched its fifth consecutive
UEFA Champions League Trophy Tour, giving football fans in Asia the memorable
opportunity to experience the unique UEFA Champions League Trophy first hand.
The Trophy Tour, launched by double UEFA Champions League winner Marcel Desailly
at UEFA Headquarters in Switzerland, marks the start of an exciting line up of
Heineken events for fans ahead of the UEFA Champions League Final in May.
Heineken will give its Asian consumers a second chance to see the famous UEFA
Champions League Trophy this year by taking it back to Malaysia, Thailand and
Hong Kong four years after its first tour of the continent in 2007, when more
than 50,000 fans turned up to see the prestigious trophy up close. Fans in South
Korea will also get their first glimpse of the prize on this year's Tour.
The Trophy Tour was launched with an official handover of the cup by UEFA
Champions League Trophy Tour Ambassador, and former England international,
Graeme Le Saux to Heineken Ambassador Marcel Desailly. From Switzerland, the
trophy will travel to Kuala Lumpur in February, then pass through the cities of
Penang, Bangkok, Chiang Mai, Kon Kaen and Seoul in March, before ending in Hong
Kong in mid-April.
During the tour, UEFA Champions League Trophy Tour Ambassadors including
internationally renowned legends such as Christian Karembeu, Steve McManaman,
Gianfranco Zola, Giovanni van Bronckhorst and Jay-Jay Okocha will be present at
events and meet with the media and fans.
Accompanying the Trophy as it tours Asia will be three lucky Heineken consumers,
who have won the opportunity to travel with the cup through a global digital
competition. To win their exclusive place on the tour, they used an innovative
mobile phone application to find a number of virtual trophies scattered in a
number of physical global locations.
Football fans in each country will have the opportunity to take photos with the
famous trophy, see UEFA Champions League historical memorabilia and win tickets
to the UEFA Champions League Final 2011 in London.
Hans Erik Tuijt, Heineken's Brand Activation Manager commented: "This is the
sixth consecutive year that Heineken, the world's most international beer brand,
has sponsored the prestigious UEFA Champions League. For Heineken to be able to
bring the excitement and inspiration of the UEFA Champions League Trophy
directly to the fingertips of fans in Asia is extremely rewarding. Heineken
provides football fans with extraordinary experiences, which will continue to
entertain and amaze as we get closer to the UEFA Champions League Final in
London."Commenting on the rationale behind the Trophy Tour, David Taylor, UEFA
Events S.A. CEO, said: "The UEFA Champions League has a long and distinguished
heritage and is the pinnacle of European club football. The UEFA Champions
League Trophy Tour presented by Heineken really demonstrates the true global
reach and appeal of the UEFA Champions League. We are delighted that together
with Heineken we can reward the passion and dedication of football fans in Asia
by taking the trophy to them once again."
Notes to editors
The Heineken brand is sold in almost every country in the world. Additional
information is available on
www.heineken.com and www.heinekeninternational.com
The Trophy Tour
The schedule of the 2011 UEFA Champions League Trophy Tour presented by Heineken
is:
February 22 - 27: Kuala Lumpur
March 5 - 6: Penang
March 11 - 12:Kuala Lumpur
March 16 - 17: Bangkok
March 19 - 20: Chiang Mai
March 25 - 27: Kon Kaen
April 6 - 9: Seoul
April 15 - 17: Hong Kong
The Trophy Tour presented by Heineken visited North America in 2010, Africa in
2009, South America in 2008 and Asia in 2007.
Heineken- UEFA Champions league sponsorship
The core focus of Heineken's activation of the sponsorship is to bring fans in
Europe and abroad high quality UEFA Champions League experiences. The UEFA
Champions League is the most prestigious club platform for international
football stars and their clubs. With over 150 million TV viewers watching live
coverage of the UEFA Champions League in 220 countries and territories every
match week, this premier-sporting event has become global and fits perfectly
with the Heineken brand, which is enjoyed in almost every country in the world.
Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all
UEFA Champions League sponsorship activities. Every stadium hosting a UEFA
Champions League match features "Enjoy Responsibly" on one of its three
perimeter boards around the pitch, complementing the regular Heineken boarding.
In addition, an Enjoy Heineken Responsibly 5-second match bumper broadcasts
several times during UEFA Champions League matches with an estimated audience of
150 million viewers per match week.
Photo caption:
(L-R)Graeme Le Saux, UEFA Champions League Trophy Tour Ambassador, David Taylor,
UEFA Events S.A. CEO, Hans Erik Tuijt, Heineken Brand Activation Manager, and
Marcel Desailly, Heineken Ambassador and Double Champions League Winner attend
the official launch of the UEFA Champions League Trophy Tour presented by
Heineken at the UEFA HQ on February 16, 2011 in Nyon, Switzerland. (Photo by
Getty Images/Getty Images for Heineken)
Press Enquiries
Please direct all press enquiries through our press centre:
Heineken International
Marnie Kontovraki
Marnie.Kontovraki(at)heineken.com
Pitch
Hollye Blades
Hollye.blades(at)pitch.co.uk
Tel. +442074941616
Download Heineken press release.pdf:
http://hugin.info/136188/R/1489671/425176.pdf
Download high res image.jpeg:
http://hugin.info/136188/R/1489671/425177.JPG
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Source: Heineken International via Thomson Reuters ONE
[HUG#1489671]
Unternehmensinformation / Kurzprofil:
Datum: 16.02.2011 - 14:54 Uhr
Sprache: Deutsch
News-ID 51566
Anzahl Zeichen: 6964
contact information:
Town:
Amsterdam
Kategorie:
Business News
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