IPG Continues Support of UN Sustainable Development Goals
(Thomson Reuters ONE) -
Holding Company Showcases Client Work Promoting Sustainable Water Efforts
New York, NY - January 10, 2017 - Today, Interpublic Group (NYSE: IPG) released
a new video in conjunction with the company's support of UN Sustainable
Development Goal #6, which the company adopted as part of the Common Ground
Initiative launched this past summer at the Cannes Lions International Festival
of Creativity.
The video focuses on the importance of access to water and sanitation and
highlights some of the ground-breaking work IPG is doing, partnering with
clients and NGOs in this area. More case studies can be accessed on the
company's sustainability website, STRONGER, using a specially designed SDG#6
sorting tool. Featured cases include client partnerships focusing on hand-
washing and hygiene; bringing the sport of rowing and water education to the
Kafue River in Zambia, and partnering with Stella Artois and Water.org to raise
awareness and funds for those without access to clean water.
"Our investments in sustainability align with the values of our clients and
consumers. The UN Sustainable Development Goals, and specifically water and
sanitation, sit at the center of so many global issues," commented Michael Roth,
Chairman and CEO, Interpublic Group. "Due to population growth and development,
there's not enough sufficient clean, safe water to meet what's needed on a
global basis. This scarcity impacts families, and ultimately economic and
political stability, which affects businesses like ours as well as the quality
of life for millions of people around the world. Advertising is a powerful tool,
and we are proud to do our part in raising awareness around this issue, and in
making a difference in the communities where we live and work," he continued.
With the official launch of Common Ground at Cannes this year, IPG committed to
supporting SDG#6, access to water and sanitation for all. Common Ground is a
collaborative effort by the large advertising and marketing holding companies to
support the UN Sustainable Development Goals.
IPG has formed a cross-disciplinary, cross-agency team to work on SDG#6. In
addition to IPG corporate, this includes teams from Carmichael Lynch, Golin, The
Martin Agency and Weber Shandwick. The team is currently strategizing on an
integrated campaign that will help raise awareness about issues of water and
sanitation. In addition, IPG is working to focus its volunteer initiatives to
align with its commitment to SDG#6, and is investigating community partnerships
to create an employee engagement program around issues of water and sanitation.
# # #
About Interpublic
Interpublic is one of the world's leading organizations of advertising agencies
and marketing services companies. Major global brands include BPN, CRAFT, FCB
(Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton
Worldwide, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon,
R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg,
Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The
Martin Agency. For more information, please visit www.interpublic.com.
# # #
Contact Information
Jemma Gould
(Press)
(212) 704-1327
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: INTERPUBLIC GROUP OF COMPANIES, INC. via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 10.01.2017 - 18:42 Uhr
Sprache: Deutsch
News-ID 516820
Anzahl Zeichen: 4174
contact information:
Town:
New York
Kategorie:
Business News
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"IPG Continues Support of UN Sustainable Development Goals"
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