STUDY: 70 Percent of B2B Businesses Have Lost a Deal Due to Ordering-Specific Pain Points
(Thomson Reuters ONE) -
CloudCraze study finds a significant gap between B2B buyer expectations and the
commerce experiences enterprises provide
CHICAGO, Jan. 12, 2017 (GLOBE NEWSWIRE) -- B2B commerce is undergoing a massive
digital transformation, leading to higher customer expectations for a seamless
experience and robust ordering options. However, many B2B organizations rely on
inflexible, outdated commerce systems, creating a gap between what B2B buyers
expect and what enterprises can provide. CloudCraze's 2017 B2B Digital Commerce
Imperative study found that roughly a quarter (27 percent) of B2B organizations
plan to spend at least $2 million in the next fiscal year on their commerce
systems to improve digital experiences.
To further understand how flexible, cloud-based solutions can solve for the
complex needs of digital buyers, CloudCraze, the enterprise B2B commerce
platform built natively on Salesforce, surveyed nearly 200 B2B and B2C
businesses with an online presence about their pain points, investments, and
priorities when it comes to commerce. The study found that more than 65 percent
of B2B businesses are running on commerce platforms that are over two years old,
demonstrating a lag in the implementation of sophisticated digital offerings.
"The digital shift is revolutionizing the B2B commerce industry, so B2B
businesses must reevaluate how they interact with customers and execute sales
strategies," said Chris Dalton, CEO of CloudCraze. "There is a clear rift within
the industry when it comes to the expectations of B2B buyers and opportunities
provided by enterprises."
B2B Commerce Complexities Lead To Missed Revenue Opportunities
As digital capabilities have improved, consumer expectations have also
increased. The study found that in today's B2B world, 55 percent of business
buyers expect mobile access to a seller's commerce platform, and 52 percent
expect convenient payment processes. But many B2B commerce systems do not
provide these offerings and as a result, experience challenges like:
* Cost efficiency (37 percent)
* Providing a seamless, omni-channel customer experience (35 percent)
* Gaining a holistic view of the customer (31 percent)
* Effectively using commerce data (30 percent)
These pain points caused nearly a third (31 percent) of B2B businesses to miss
out on $2 million in sales.
The study found that B2B businesses' biggest obstacles in solving these issues
are the cost of new technology (54 percent), as well as a lack of desire and
willingness within the organization to innovate (44 percent). This leaves
companies in a constant state of increasing technological debt, as they fall
behind to innovative and forward-thinking companies that are investing in these
advanced systems.
B2B Business Priorities and Investment Plans Aren't Always Aligned
B2B businesses know they need to provide quality digital commerce experiences.
Among survey respondents, 38 percent of B2B organizations ranked offering an
outstanding buyer experience as their highest priority.
Despite these priorities, many organizations are not investing in the necessary
technology to make them a reality. Three in four B2B organizations do not make
technology updates a top priority.
"B2B commerce is expected to grow at an annual rate of nearly eight percent over
the next three years," added Ray Grady, EVP of CloudCraze. "Therefore,
technological advancements through cloud-based solutions should be the top
priority for organizations looking to facilitate a quality customer experience.
Self-service capabilities and advanced payment options allow B2B organizations
to be more efficient and accurate with their ordering process, which will go a
long way in improving the buyer journey and driving revenue."
For more information on CloudCraze, visit www.cloudcraze.com.
About CloudCraze
CloudCraze delivers robust B2B Commerce native on Salesforce. With the power of
Salesforce and agility of the cloud, CloudCraze allows businesses to generate
online revenue fast and easily scale for growth. It delivers seamless
interactions across commerce, sales, marketing and service channels for a 360-
degree view of data that's 100% connected to the customer. The powerful
CloudCraze platform with its trusted Salesforce infrastructure and core
capabilities provides infinite flexibility to extend functionality, add products
and channels, and conduct billions of dollars in transactions anywhere.
CloudCraze powers eCommerce for Coca-Cola, Avid, AB InBev, Barry-Callebaut,
Ecolab, GE, L'Oreal, Kellogg's, WABCO and more.
CloudCraze was one of 8 firms recognized in The Forrester Wave(TM): B2B Commerce
Suites, Q2 2015 and as a Visionary in the March 2016 Gartner Magic Quadrant for
Digital Commerce. CloudCraze is a Platinum Salesforce ISV Partner.
Salesforce, App Cloud, AppExchange and others are among the trademarks of
salesforce.com, inc.
Media contacts
Rachel Gulden
Account Executive
rachel.gulden(at)walkersands.com
312.267.0530
Sarah Traxler
Director of Marketing
sarah.traxler(at)cloudcraze.com
866.217.3210
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: CloudCraze via GlobeNewswire
Datum: 12.01.2017 - 15:00 Uhr
Sprache: Deutsch
News-ID 517295
Anzahl Zeichen: 6070
contact information:
Town:
Chicago
Kategorie:
Business News
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