BRBCARD selects Gemalto to deliver opt-in mobile marketing campaigns in Brazil
(Thomson Reuters ONE) -
Amsterdam, Jan. 26, 2017 - Gemalto (Euronext NL0000400653 GTO), the world
leader in digital security, has been selected by BRBCARD to deliver its
innovative Mobile Engagement and Monetization service to more than 400,000
customers in Brazil. BRBCARD is the card issuance entity directly linked to BRB
- Banco de Brasília, an organization controlled by the Federal District
government.The innovative smart message channel dramatically improves customer
communication and satisfaction, allowing mobile device users to opt-in to engage
in high quality, interactive communication and promotions with BRBCARD.
BRBCARD will use Gemalto's solution to communicate and strengthen relationships
with its customer base, mainly from the public sector who receive their salaries
through BRB - Banco de Brasília. It delivers opt-in interactive and intuitive
text messages directly to a device's idle screen allowing users to read it
quickly and either engage in a conversation or dismiss it with a simple click.
The service aims at maximizing users' opt-in rates ensuring BRBCARD a privileged
access to their consumers for further mobile marketing campaigns (such as credit
recover, card unblock, satisfaction survey, insurance). It is also integrated
with the largest mobile operators in Brazil, enabling a consistent user
experience for all BRBCARD customers, regardless of handset model or mobile
service provider.
"Gemalto will also provide the management services around campaign design and
analytics to maximize the success of our programs and allow us to focus on
expanding services to our valued customers who depend on us to receive paychecks
and other services, as well as to address new demanding segments, like the
millennials," said Humberto Augusto Coelho, Products and Technology Director at
BRBCARD. "Relationships are at the center of our livelihood and this solution
will help to strengthen and grow our database."
"As the mobile penetration rate reaches 114%(1) in Brazil, BRBCARD is leveraging
the power of the smart message channel to optimize their permission-based
marketing management, engage with customers and improve service promotion," said
Rodrigo Serna, President for Americas at Gemalto. "Gemalto's Mobile Engagement
and Monetization solution delivers higher results than SMS campaigns and offers
superior segmentation capabilities to improve relevancy of messages to specific
groups."
(1) Source: GSMA Intelligence - Q4 2016 - Excluding cellular M2M connections
About Gemalto
Gemalto (Euronext NL0000400653 GTO) is the global leader in digital security,
with 2015 annual revenues of ?3.1 billion and customers in over 180 countries.
We bring trust to an increasingly connected world.
Our technologies and services enable businesses and governments to authenticate
identities and protect data so they stay safe and enable services in personal
devices, connected objects, the cloud and in between.
Gemalto's solutions are at the heart of modern life, from payment to enterprise
security and the internet of things. We authenticate people, transactions and
objects, encrypt data and create value for software - enabling our clients to
deliver secure digital services for billions of individuals and things.
Our 14,000+ employees operate out of 118 offices, 45 personalization and data
centers, and 27 research and software development centers located in 49
countries.
For more information visit www.gemalto.com or follow (at)gemalto on Twitter.
Gemalto media contacts:
Philippe Benitez Peggy Edoire Vivian Liang
North America Europe & CIS Greater China
+1 512 257 3869 +33 4 42 36 45 40 +86 1059373046
philippe.benitez(at)gemalto.com peggy.edoire(at)gemalto.com vivian.liang(at)gemalto.com
Ernesto Haikewitsch Kristel Teyras Shintaro Suzuki
Latin America Middle East & Africa Asia Pacific
+55 11 5105 9220 +33 1 55 01 57 89 +65 6317 8266
ernesto.haikewitsch(at)gemalto.com kristel.teyras(at)gemalto.com shintaro.suzuki(at)gemalto.com
Press release (PDF):
https://hugin.info/159293/R/2073586/779478.pdf
BRBCARD:
https://hugin.info/159293/R/2073586/779497.jpg
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Gemalto via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 26.01.2017 - 15:53 Uhr
Sprache: Deutsch
News-ID 520221
Anzahl Zeichen: 5277
contact information:
Town:
Meudon
Kategorie:
Business News
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"BRBCARD selects Gemalto to deliver opt-in mobile marketing campaigns in Brazil"
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