UCaaS Adoption Surges As Enterprises Embrace Cloud, According to 2nd Annual BroadSoft Global Business Survey
(Thomson Reuters ONE) -
More than half of businesses are expected to adopt cloud unified communications
by 2020; survey of global telecom providers also points to accelerated adoption
of cloud contact center and team collaboration services
GAITHERSBURG, Md., Feb. 06, 2017 (GLOBE NEWSWIRE) -- More than half (51%) of
businesses are expected to adopt cloud Unified Communications (UCaaS/Hosted PBX)
by 2020, surpassing premise-based PBX as businesses of all sizes shift to the
cloud for unified communications, team collaboration and contact center
services, according to the 2(nd) Annual BroadSoft, Inc. (NASDAQ:BSFT) survey of
global telecom providers and industry leaders.
The BroadSoft 2016 survey results show that respondents expect the UCaaS/Hosted
PBX share of new lines shipped to reach 51% by 2020, a 10 percentage point
increase from last year's survey results. The most significant change in
optimism for cloud adoption is occurring in the large enterprise segment, where
telcos expect 45% of large enterprises to adopt UCaaS/Hosted PBX by 2020 - a 25
percentage point increase from last year's survey.
"We've come to a tipping point because the old PBX systems that powered
communications are on their way out and are no longer being replaced or upgraded
with like for like. The cloud is viable, broadband can accommodate it, the PBX
vendors are no longer around and workers need more mobility," said Taher
Behbehani, chief digital and marketing officer, BroadSoft. "All of this points
towards cloud adoption and digital mobile apps. We are finally reaching the
stage where technology will help improve the way people work rather than dictate
how they should do it."
Key Survey Findings:
Cloud UC adoption and value accelerating across all market segments
While early stage cloud adoption is typically concentrated in the small business
market, the survey finds medium and large enterprise segments rapidly catching
up. Survey respondents believe that by 2020, UCaaS/Hosted PBX share will
increase to:
* Small business segment (<100 employees): 55% (up seven percentage points
from the 2015 survey)
* Midmarket business segment (100 - 999 employees): 49% (up 11 percentage
points from the 2015 survey)
* Large enterprise segment (1,000+ employees): 45% (up 25 percentage points
from the 2015 survey)
76% of survey respondents also said the cloud makes it easier for enterprises to
adopt advanced UC features - contributing to higher customer value and revenue
opportunities.
An infographic accompanying this release is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/b2afd0a9-ebeb-4a6f-aee8-
34b26ba879fa
Mobility Integration and Experience are Key Drivers of Cloud UC
While mobility is a key priority for enterprises, the user experience of real-
time unified communications on mobile delivered "Over The Top (OTT)" has not
quite kept pace. For this reason, native mobile integration - which delivers an
integrated mobile experience within the device's native mobile dialer - has
emerged as a key user experience driver for businesses. 89% of survey
respondents believe that native mobile integration is an important requirement
for mobile solutions. At the same time, results show over 90% of UC business
users will require mobile integration - an opportunity for telcos in 2017 to
deliver a superior native end-to-end mobile business experience.
Cloud Contact Center momentum
Along with UC, contact center solutions are also rapidly shifting to the cloud.
By 2020, survey participants forecast that 43% of contact center seats will be
cloud based. 84% of survey respondents also consider predictive analytics
functionality to be important to end-users, suggesting businesses will
increasingly seek analytics-based cloud contact center solutions that integrate
with UC and team collaboration applications to enhance the customer
experience.
Team Collaboration is key business user requirement
Team collaboration is emerging as a key opportunity for telecom providers, a
notable trend as enterprise messaging apps gain traction in the enterprise. 78%
said team collaboration is an important end user requirement in their respective
markets, while 95% believe integrating team collaboration into their UCaaS
offers represents a significant business opportunity.
BroadSoft conducted the survey of 130 global telecom providers and industry
leader respondents in the fourth quarter of 2016 at BroadSoft Connections, the
BroadSoft annual users' conference. BroadSoft is the global unified
communication software as a service (UCaaS) leader with 41% market share
according to Frost & Sullivan, and recently surpassed 15 million cloud
PBX/Hosted PBX lines deployed.
About BroadSoft:
BroadSoft is the technology innovator in cloud communications, collaboration,
and contact center solutions for businesses and service providers across 80
countries. We are the market share leader for cloud unified communications with
an open, mobile and secure platform trusted by 25 of the world's top 30 service
providers by revenue. Our BroadSoft Business application suite empowers users
and teams to share ideas and work simply to achieve breakthrough performance.
For additional information, visit www.BroadSoft.com.
Twitter | LinkedIn | Work It!
Investor Relations:
Chris Martin
+1 561-404-2130
cmartin(at)broadsoft.com
Media Contacts:
Americas
Brian Lustig, Bluetext PR for BroadSoft US
+1 301.775.6203
brian(at)bluetext.com
Europe
Andy Crisp / Kate Anderson, Cohesive for BroadSoft UK
+44 (0) 1291 626200
broadsoft(at)wearecohesive.com
APAC
Terry Alberstein, Navigate Communication
+61 (0) 458-484-921
terry(at)navigatecommunication.com.au
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: BroadSoft, Inc. via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 06.02.2017 - 08:00 Uhr
Sprache: Deutsch
News-ID 522050
Anzahl Zeichen: 6787
contact information:
Town:
Gaithersburg
Kategorie:
Business News
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