RAPALA® CLACKIN' MINNOW AND SUFIX® 832 ADVANCED SUPERLINE HONORED
(Thomson Reuters ONE) -
Rapala VMC Corporation
Press Release
March 11, 2011 at 2.40 pm
Rapala and Sufix Earn Field & Stream Best of the Best Awards
The Rapala® Clackin' Minnow and Sufix® 832 Advanced Superline have been honored
with the Field & Stream Best of the Best Award in the Lure and Accessories
category for 2011.
The Field & Stream Best of the Best Award is presented to those products that
are the most innovative and best-designed in their class based on the
significance of the innovation, the quality of the design and the value they
bring to anglers.
"Field & Stream magazine has been the leading authority in all aspects of
fishing," said Tom Mackin, president of Rapala USA. "We are honored that the
Clackin' Minnow and Sufix 832 have been awarded Best of the Best Awards in their
respected categories."
"Having the right gear is a huge part of fishing, and the Field & Stream Best of
the Best Awards are our way of vetting and recognizing the best stuff out
there," said Jay Cassell, deputy editor at Field & Stream.
Like the original Clackin' Rap®, the Clackin' Minnow features a single stainless
steel ball that transmits a loud cadence rattle that fish not only hear but feel
as it produces vibrations through the water. The Clackin' Minnow combines
characteristics from three tried-and-true Rapala lures: the Clackin' Rap, X-Rap®
and Flat Rap®. Those actions, combined with Rapala's classic wounded-minnow
action, give the Clackin' Minnow its aggressive, hard-flashing action that
induces strike-after-strike.
Shaped just like a minnow and designed for long casting, the Clackin' Minnow
upon retrieve darts from side-to-side with a twitching or jerking action, or
anglers can simply apply a steady retrieve and let the lure do the work.
The Clackin' Minnow is available in sizes 09 and 11.
Sufix, the leader in precision-engineered superior fishing line - in partnership
with GORE®, the makers of GORE-TEX® Fabrics, created a breakthrough in fishing
line technology: Sufix 832. Sufix 832 allows anglers for the first time to have
a fishing line designed with all of the characteristics to match any application
worldwide.
Sufix 832 is comprised of three main technology features. The first is Dyneema®
fibers, which contribute to the small diameter, high strength and sensitivity of
the fishing line. Secondly, the GORE Performance Fibers add improved abrasion
resistance, noise and vibration reduction, along with improved casting length
and accuracy. Lastly, the R8 Precision Braiding and fiber technology add
superior strength, roundness and line consistency.
Formulated with eight fibers - seven Dyneema and one GORE - at 32 pics (weaves)
per inch, Sufix 832 is the first fishing line to combine both Dyneema and GORE
polytetrafluoroethylene (ePTFE) fibers.
To learn more about the Rapala Clackin' Minnow, visit www.rapala.com and for
more information on Sufix 832, visit www.sufix.com.
For more information:
Rapala lures:
Sales Director Jari Kokkonen, +358 9 7562 5436
jari.kokkonen(at)rapala.fi
Sufix lines:
Director Lars Ollberg, +358 9 7562 5416
lars.ollberg(at)rapala.fi
Distribution: Main media
Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the
global market leader in fishing lures, treble hooks and fishing related knives
and tools. The Group also has a strong global position in other fishing
categories and it is one of the leading distributors of outdoor, hunting and
winter sport products in the Nordic countries. The Group has the largest
distribution network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia, Russia, China and the UK. The Group brand
portfolio includes the leading brand in the industry, Rapala, and other global
brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite
Baits, Marttiini and Peltonen. The Group, with net sales of EUR 269 million in
2010, employs more than 2 000 people in 33 countries. Rapala's share is listed
and traded on the NASDAQ OMX Helsinki stock exchange since 1998.
Best of the Best image:
http://hugin.info/120091/R/1496348/432048.jpg
Clackin' Minnow image:
http://hugin.info/120091/R/1496348/432057.jpg
Sufix 832 image:
http://hugin.info/120091/R/1496348/432058.jpg
Press Release in PDF format:
http://hugin.info/120091/R/1496348/432047.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Rapala VMC Oyj via Thomson Reuters ONE
[HUG#1496348]
Unternehmensinformation / Kurzprofil:
Datum: 11.03.2011 - 13:40 Uhr
Sprache: Deutsch
News-ID 52377
Anzahl Zeichen: 5459
contact information:
Town:
Helsinki
Kategorie:
Business News
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"RAPALA® CLACKIN' MINNOW AND SUFIX® 832 ADVANCED SUPERLINE HONORED"
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