Living in a SATO home made into music
(Thomson Reuters ONE) -
SATO Corporation, Press release, 15th Feb 2017 at 9:35 am
Photo: Juho Paavola
What does a SATO rental home sound like? You will find out when listening to the
brand song newly tailored for SATO.
Themed on the lovely imperfection of life, the music video to the song features
people carrying moving boxes, treating a neighbour to pastries, giggling on a
sofa, checking wallpaper samples on the wall - all those things you do in a
normal, happy home. At the core of it all is a place where it is good for you to
be.
The song was made for SATO by the seasoned songwriters Lilli Loiri-Seppä and
Jarkko Meretniemi, the House Writers of the Fried Music publishing company.
SATO's advertising concept and slogan 'Let life happen' were created by Loiri-
Seppä, whose day job is as copywriter with Folk advertising agency, and her
design partner Paula Orre.
- As always when writing songs, we aimed to tell people about a world that we
personally believe in, Loiri-Seppä says.
The world Meretniemi and Loiri-Seppä are talking about is more hopeful than the
one seen in the news. In the SATO song this philosophy is combined with the
duo's thoughts about rental housing.
- The sweetest thing is to get to do advertising and marketing communications
with a meaning. Renting is the smartest housing option right now when so many
people's jobs are here today and somewhere else tomorrow, Loiri-Seppä says.
Both of the songwriters also happen to have experience of SATO as a resident.
Loiri-Seppä members how impossible it was looking for her family with three kids
and a dog to find a home for the duration of the building's plumbing system
renovation as the entire suburb was undergoing renovation.
- Eventually I called SATO. My call was answered by someone called Airi who said
that I could stop worrying about that there and then. She said she'd take care
of it, and she did, says Loiri-Seppä with a smile.
- That's the SATO I want to tell people about. There's always an Airi looking
after you.
Listen to "Anna elämän viedä" (Let Life Happen): https://youtu.be/p8pLQU_Kr1M
To read more about the song and songwriters in Finnish, visit:
www.kotona.fi/anna-elaman-vieda/satobiisi
For more information please contact:
SATO Corporation
Miia Eloranta, Director, Marketing and Communications, phone +358 201 34 4497 or
+358 50 441 4221
Laine Spellman, Head of Marketing, phone +358 201 34 4240 or +358 40 455 5562
www.sato.fi/en
SATO is one of Finland's leading rental housing providers. SATO's aim is to
offer comprehensive alternatives in rental housing and an excellent customer
experience. SATO holds roughly 25,300 apartments in Finland's largest growth
centres and in St Petersburg.
In our operations, we promote sustainable development and initiative-taking, and
work in open interaction with our stakeholders to create added value. We operate
profitably and with a long-term view. We increase the value of our housing
property through investments, divestments and repair work.
SATO Group's net sales in 2016 were ?318.0 million, operating profit ?267.2
million and profit before taxes ?219.4 million. SATO's investment properties
have a value of roughly ?3.4 billion.
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: SATO Oyj via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 15.02.2017 - 08:35 Uhr
Sprache: Deutsch
News-ID 524231
Anzahl Zeichen: 4061
contact information:
Town:
Helsinki
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 242 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Living in a SATO home made into music"
steht unter der journalistisch-redaktionellen Verantwortung von
SATO Oyj (Nachricht senden)
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