Millennials' Willingness to Pay for Premium Ingredients is Helping to Redefine the Food Industry
Preferences and expectations driving shift toward smaller manufacturers, local brands, clean labeling, and e-commerce
(firmenpresse) - CHICAGO, ILLINOIS -- (Marketwired) -- 02/21/17 -- Sustainability and local sourcing have traditionally been features that marked 'premium' products in the food industry. However, in recent years millennials have emerged as the primary driver in taking these products mainstream. For them, premium is the new normal, according to a report released today by Maru/Matchbox, a market insights firm.
In the just published , Maru/Matchbox finds that from brand biases to purchasing channels, millennials display unique and identifiable behavior in their interactions with food that challenge how the food industry should market and sell their products. The report presents a number of significant trends driven by millennials that are shaping the future of food, including:
"Millennials are discerning consumers, and they are increasingly willing to pay a premium for brands and products that embody their preferences for authenticity, transparency and responsible ingredient sourcing," said Matt Kleinschmit, managing director, consumer & shopper insights at Maru/Matchbox. "The impact of this emergent generation continues to grow as they advance in their careers and become more established, and their habits are dramatically reshaping the food industry. This report employed leading edge, community-based research methods to distill the major trends and offers strategies for companies seeking to profit from this new reality."
Maru/Matchbox works with brands to improve their innovation process through the use of Experiential Learning Platforms. These are scalable research communities that delve deep into the influences of millennials on the food industry, offering data, insights, case studies and solutions with which to create and refine new products and further enhance a brand's relationship with this important demographic.
About Maru/Matchbox
Maru/Matchbox, a Maru Group company, has been pushing the boundaries of the customer market insights space for over a decade. We combine deep sector expertise with cloud-based customer insights communities, and take a results-focused, consultative approach to helping clients better understand what motivates their customers and influences their markets, so they can act decisively and win
About Maru Group
Maru Group is a technology enabled professional services firm delivering information and insight services. Operating in multiple countries, Maru Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. Founded in 2016, Maru Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, Maru Group is backed by Primary Capital Partners LLP, a United Kingdom-based provider of private equity finance for high potential and growth companies.
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Mike MacMillan / Seres Lu
MacMillan Communications
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Datum: 21.02.2017 - 14:00 Uhr
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