Theorem Announces New APAC Lead and Office Expansion
(Thomson Reuters ONE) -
Digital media solutions provider expands in APAC with Sydney office, extending
global footprint
CHATHAM, N.J., Feb. 27, 2017 (GLOBE NEWSWIRE) -- Theorem, a digital media and
marketing automation provider, today announced its expansion in the Asia-Pacific
region with an office based in Sydney, Australia, to address increasing demand
for digital media services in one of the world's fastest-growing media markets.
Digital media veteran David Raitt joins as Business Development Director,
joining Theorem from digital advertising tech company Criteo, where he served as
managing director for Australia and New Zealand. Theorem has been serving
Australian clients for the last four years, working with several of the market's
leading media owners, and Raitt and his team will bring additional local client
service support.
"Our goal is to keep in step with local market needs. Findings from a recent
market-wide study conducted by Theorem indicates that 'self regulated
measurement and standards' are among the key areas where advertisers want media
owners to improve the most," said Theorem CEO Jay Kulkarni. "Results from our
Australia agency panel found that the fragmentation and volume of standards can
result in negative perceptions of this part of the market.
"Given the media industry's need to respond to these dynamics, Theorem has the
opportunity to work with companies to help them improve how they deliver to
audience expectations, provide a better ad experience, and mine data to enhance
offerings," Kulkarni continued.
Industry Veteran at the Helm
Kulkarni points to the depth of Raitt's experience running a commercial ad
operation as a key building block for Theorem to cement a market-leading
position in the region. Raitt brings 20 years of experience in digital media
with a decade at Google in Australia and the United Kingdom. Raitt has a proven
record of managing multi-million dollar advertising teams. Prior to his stint at
Criteo, he served as sales director for Spotify in Australia and New Zealand.
About Theorem
Theorem is a global, industry-leading digital solutions partner to organizations
spanning the digital media landscape. Many of the world's leading publishers and
media organizations rely on our expertise and global scale to help them improve
their digital performance.
Headquartered in Chatham, New Jersey, Theorem has offices in New York, Sydney,
London, India, and the Dominican Republic. More information is available
at www.theoreminc.net.
PR Contact
Lisa Meyer
Theorem, VP Marketing
lmeyer(at)theoreminc.net
973.665.1700
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Theorem via GlobeNewswire
Datum: 27.02.2017 - 09:00 Uhr
Sprache: Deutsch
News-ID 526701
Anzahl Zeichen: 3304
contact information:
Town:
Chatham, NJ
Kategorie:
Business News
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