Announcing NYIAX, the World's First Advertising Contract Exchange
(Thomson Reuters ONE) -
NYIAX aims to transform ad inventory into standardized and durable securities
A blockchain-enabled media trading platform running in the cloud and powered by
Nasdaq
NEW YORK, March 14, 2017 (GLOBE NEWSWIRE) -- Today, the world's first guaranteed
advertising contract exchange - NYIAX (New York Interactive Advertising
Exchange) - was announced. The new exchange will operate on Nasdaq's world-
renowned technology and leverage the Nasdaq Financial Framework architecture.
NYIAX will be the first exchange to be deployed in the cloud and also run on
blockchain technology.
"NYIAX is a trading platform that brings Wall Street to Madison Avenue through a
Nasdaq-powered, seamless global exchange that allows publishers and advertisers
to buy, sell and re-trade premium advertising inventory as guaranteed
contracts," said NYIAX CEO Lou Severine. "By enabling guaranteed digital media
contract trading with efficiency, transparency and ease and providing the
proprietary matching engine and trading tools trades require, NYIAX helps
advertisers and publishers dominate the $72 billion US digital advertising
landscape they command(1). Once the exchange achieves critical mass within
digital, we will begin supporting TV, print, radio and out-of-home markets."
NYIAX benefits media buyers by providing a transparent and trusted market to
secure and re-trade premium future advertising inventory. Publishers benefit
from the capabilities it provides to help them increase revenue by growing sell-
through, retaining higher CPMs and reducing fees. For advertisers, the exchange
delivers a new way of discovering and purchasing inventory. Through greater
transparency and forecasting, advertisers are also able to secure the premium
inventory they need in advance.
Chief Product & Technology Officer, Richard Bush, is currently overseeing the
onboarding of a select group of premium companies on the NYIAX platform. Once
the pilot program is complete in late 2017, NYIAX will incorporate trading use
cases, benefits and details into the training it rolls out to ensure all clients
have the tools and tips needed for proficient platform use.
"Trading, a vital part of other market sectors, has now come to media. With the
ability to trade guaranteed media contracts, advertisers and publishers can now
be efficient and rid themselves of unnecessary costs and risks," said Bush.
NYIAX's exchange pushes the market forward by providing both a common taxonomy
and standard interface to accelerate market growth and reduce fragmentation. The
Nasdaq Matching Engine and other proven exchange data models and technologies
provide the foundation on which Bush and his team created the NYIAX platform.
NYIAX and Nasdaq also co-created the other modules necessary to specifically
serve advertisers and publishers.
"We are proud to support NYIAX on its groundbreaking new venture, and making it
possible for the company to build a strong and efficient exchange that's a
unique development in the adtech space," said Lars Ottersgård, Executive Vice
President and Head of Market Technology, Nasdaq. "As a global leader for
exchange technology, we can adapt our platform to accommodate a wide variety of
market rules, asset classes and new technology innovations. NYIAX is leveraging
our Nasdaq Financial Framework architecture, which draws on cutting-edge
technology, including the integration of blockchain technology as our core
ledger, as well as cloud-enabled trading and clearing capabilities."
NYIAX's leadership team of adtech and fintech pioneers includes:
* Carolina Abenante, Co-founder, President and Vice Chairperson of NYIAX, is
an accomplished leader who has held key positions at Reed Elsevier (now RELX
Group) and United Online, Inc.
* Graham Mosley, Co-founder and Chief Strategy Officer at NYIAX, was most
recently the SVP of Business Development at Mojiva, Inc, which was acquired
by PubMatic.
* Mark Grinbaum, Co-founder and EVP of Products and Platform at NYIAX, is a
veteran of the technology industry having held positions at ISE Inc and Dow
Jones.
* Lou Severine, Chief Executive Officer of NYIAX, has led advertising
businesses for more than 20 years and most recently was the Chief Revenue
Officer of Phluid Media, SVP of AOL Networks and Director of Business
Development at Microsoft.
* Richard Bush, Chief Product and Technology Officer, served as former General
Manager of Publisher Solutions at IPONWEB and served in a variety of key
roles including Head of Product and Director Technology with Severine at AOL
Networks.
* Will Schmahl, Chief Revenue Officer, has more than 14 years of experience in
the digital advertising space. He spent the last nine years working as VP of
Sales for AOL Platforms.
The world-class leadership team is also supported by a prominent group of
financial services, technology and media veterans including Thomas O'Neill,
Chairman of NYIAX and former Nasdaq board member, and Mediaocean CEO and
Founder, and Board Member of NYIAX, Bill Wise.
"The platform immediately delivers clients upfront media buying and re-sell
capabilities. As a new secondary market, a new potential revenue stream is one
of the main reasons we are seeing so much interest in our pilot program," said
Severine. "What NYIAX is doing will change everything. Once the rest of the
market is exposed, advertising as we knew it for the past twenty years will be
ancient history."
For more information about NYIAX, please visit: https://nyiax.com/
(1) eMarketer, US Digital Ad Spending to Surpass TV this Year (Sept.13, 2016)
About NYIAX
NYIAX (New York Interactive Advertising Exchange) is the world's first
advertising contract exchange. Powered by Nasdaq technology, the blockchain-
enabled platform combines financial matching engine and trading concepts with
advertising technology to enable publishers and advertisers to buy, sell and re-
trade future premium advertising inventory as guaranteed contracts. Led by a
team of distinguished advertising and financial technology executives, the
exchange provides media buyers with a transparent and trusted way to secure and
re-trade premium future advertising inventory, while enabling publishers to
increase revenue by improving sell-through, retain higher CPMs, and reduce fees.
NYIAX is headquartered in New York City.
About Nasdaq
Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange
technology, listing, information and public company services across six
continents. Through its diverse portfolio of solutions, Nasdaq enables clients
to plan, optimize and execute their business vision with confidence, using
proven technologies that provide transparency and insight for navigating today's
global capital markets. As the creator of the world's first electronic stock
market, its technology powers more than 85 marketplaces in 50 countries, and 1
in 10 of the world's securities transactions. Nasdaq is home to approximately
3,800 listed companies with a market value of $10.1 trillion and nearly 18,000
corporate clients. To learn more, visit: business.nasdaq.com.
NDAQG
Media Contact:
NYIAX
Shelley Petri
Shelley(at)blastpr.com
Blast PR for NYIAX
Mobile: 678-977-0899
Nasdaq
Ryan Wells
ryan.wells(at)nasdaq.com
Direct: +44 (0) 20 3753 2231
Mobile: +44 (0) 7809 596 390
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Nasdaq via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 14.03.2017 - 12:00 Uhr
Sprache: Deutsch
News-ID 530088
Anzahl Zeichen: 8632
contact information:
Town:
New York
Kategorie:
Business News
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