Urban Airship Expands to Web Push Notifications, Enabling Marketers and Developers to Send Personalized, Real-time Messaging to Website Visitors
(Thomson Reuters ONE) -
Growth teams can create deeper relationships with website visitors using the
full power and scale of Urban Airship's market-leading mobile app engagement
platform
PORTLAND, Ore., March 15, 2017 (GLOBE NEWSWIRE) -- Mobile growth company Urban
Airship today unveiled its new web push notification solution-Urban Airship Web
Notify-to help marketers engage new website visitors and boost connections with
returning visitors with personalized, real-time messaging. Web Notify uses the
same scalable platform, APIs, powerful segmentation and sophisticated real-time
marketing automation engine as Urban Airship's mobile app engagement solution,
which have been proven to increase notification response rates 4X and user
retention by 3X. With web notifications from Urban Airship, marketers can align
their mobile web, desktop web and app engagement strategies to effectively reach
their mobile audience in the most appropriate channel.
A comparison of the top 1000 mobile apps versus the top 1000 mobile web
properties in comScore's 2016 U.S. Mobile App Report found that website
audiences are almost three times the size and growing twice as fast as app
audiences, but people spend one-twentieth the time they do on apps. This web
engagement gap is also poised to grow. Forrester projects ".global web traffic
from smartphones will reach 52% in 2019 on its way to 70% by 2025" (Forrester
Research, Inc, A Billion Mobile Sites Spark No Joy, September 29, 2016).
With Urban Airship Web Notify marketers can engage website visitors with timely,
relevant and interactive messages based on their website behaviors, as well as
apply A/B/n testing of messages to optimize performance and build automation
rules for individualized messaging at-scale. Web notifications appear whether or
not visitors are actively on the website or in their web browser and are highly
visible for in-the-moment messaging, appearing in the top or bottom right-hand
corner of desktop screens, or just like an app-based notification on Android
devices.
"TGI Fridays is already seeing great success with mobile ordering and we're now
expanding those capabilities from our app to our website, where we serve a much
higher volume of guests," said James Washington, Product Manager, TGI Fridays.
"With web notifications and mobile app messaging from Urban Airship we can
better serve our customers however they choose to interact with us, while also
enabling new processes like curbside delivery to keep pace with digital's
growth."
Urban Airship Web Notify enables marketers to decide when to ask visitors for
permission to send web notifications, recommending a more nuanced approach
rather than a blunt-force opt-in request on first website visit. Once opt in is
secured, businesses can use web notifications to accomplish a variety of
objectives, as well as promote other digital brand offerings including their app
or a mobile wallet item like a loyalty card or coupon. Some of the top
categorical use cases for web notifications, which may complement or replace
less immediate forms of customer communications, include:
* Transactional messaging: confirmation of important transactions (e.g.
purchase, shipping, delivery, tipping, requesting service reviews, etc.)
* Educational messaging: informing visitors about key events, resources, new
features or products or services
* Lifecycle messaging: welcoming new returning visitors, incentivizing first
purchase/deeper exploration, thanking social advocates, retargeting
campaigns
* Promotional messaging: highlighting special offers
For additional ideas on leveraging this new communication channel, download
Urban Airship's Web Notification Inspiration Guide, or register for Urban
Airship's April webinar.
"Websites have largely relied on email as a way to stimulate customer
interactions beyond the first visit," said Brett Caine, president and CEO, Urban
Airship. "Industry data shows email open rates are on the decline and sending
more has a detrimental impact on user engagement. Our massive experience with
in-the-moment notifications now applied to the Web unlocks a new direct channel
for businesses to speak directly to website users and spark re-engagement
without relying on intermediaries like search engines, social networks and email
filters."
Support & Availability
Web Notify is available as a standalone solution or as functionality integrated
into the message composer and workflow of Urban Airship Engage. Initial browser
support for desktop and Android mobile web notifications includes Chrome 52+,
Opera 39+ and Firefox 48+.
To get started, businesses only need to add a few files to their websites,
including Urban Airship's Web SDK.
About Urban Airship
Urban Airship is trusted by thousands of businesses looking to grow with mobile.
Every day, marketers and developers depend on Urban Airship to deliver billions
of mobile moments that inspire interest and drive action. Urban Airship's mobile
growth platform is used by many of the world's most admired companies, including
Adidas, Alaska Airlines, The Home Depot, NBC Universal, Sky Media, and Zillow.
For more information, visit www.urbanairship.com, read our blog and follow us
on Twitter or LinkedIn.
Media Contacts:
Elena Keamy (North America)
Bateman Group
+1 415-651-4023
urbanairship(at)bateman-group.com
Adrian Ma or Jonny Stanton (EMEA)
Fanclub PR
+44 207 096 1375
adrian.ma(at)fanclubpr.com
jonny.stanton(at)fanclubpr.com
Corey Gault
Urban Airship
+1 503-206-9164
corey(at)urbanairship.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Urban Airship via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 15.03.2017 - 14:00 Uhr
Sprache: Deutsch
News-ID 530399
Anzahl Zeichen: 6594
contact information:
Town:
Portland, OR
Kategorie:
Business News
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