Publicis.Sapient Launches New Enterprise Business Transformation Offering
(Thomson Reuters ONE) -
Publicis.Sapient Launches New Enterprise Business Transformation Offering
Positions SapientRazorfish to help clients drive customer-centric digital
transformation across the entire enterprise from CMO to CIO
PARIS, March 16, 2017 - Publicis Groupe [Euronext Paris: FR0000130577, CAC40]
today unveiled a new set of integrated offerings from SapientRazorfish designed
to help clients transform their businesses in the connected world. As changing
consumer expectations and disruptive competitors have given rise to a digital-
first transformation imperative, companies increasingly need a hybrid partner
that combines the strengths of consultancies and agencies with expertise in all
areas, from management consulting and innovation incubators to dynamic
creativity, technology and implementation services.
The integration of SapientRazorfish, part of Publicis.Sapient, now culminates
with the launch of a new brand identity and six best-of-breed offerings, which
clients from across all industries will benefit from:
* Digital Business Strategy & Innovation
* Customer Experience
* Data & Artificial Intelligence
* Marketing Modernization
* IT Modernization
* Commerce
Together with the deep expertise of Sapient Consulting and DigitasLBi,
SapientRazorfish is uniquely poised to deliver customer-centric digital
transformation for across the entire enterprise from CMO to CIO.
Clients are clamoring for transformation partners able to combine customer-
centricity and enterprise-wide connected digital excellence.
"The market clearly needs a partner that drives real and sustainable business
transformation for the connected age through an obsessive focus on the
customer," said Maurice Lévy, Chairman & CEO of Publicis Groupe. "Today's
business leaders are realizing that a bifurcated approach of leaning on agencies
to transform experiences and on consulting partners to transform business
processes no longer works - it's too slow, too fractured, organizationally
unsustainable and most importantly, the focus on the customer gets lost in the
complexity."
The customer is central to how business evolves.
"Our clients want skills and capabilities across the entire spectrum, from
customer experience to deep technical implementation and strategy and consulting
expertise for transforming in the connected age," said SapientRazorfish CEO Alan
Wexler. "The new economic era requires putting digital at the core of business,
including new operating processes and new ways of deploying technology.
Innovation is increasingly important as clients look to evolve business models
and leverage the bundling opportunity of platform effect."
SapientRazorfish stands out in its ability to help clients realize digital
business transformation.
Recognized as a leader for its combination of deep expertise across verticals,
strong alliances and partnerships, and longstanding leadership positions in
commerce, creativity, customer experience and digital experience delivery,
SapientRazorfish was just named a leader in Digital Business Transformation by
IDC (a leading research firm). The IDC MarketScape named SapientRazorfish a
Leader for Worldwide Digital Strategy and Agency Services: Digital Customer
Experience Consulting, Digital Operations and Digital Product Innovation.
"SapientRazorfish represents a new breed of business transformation partner that
combines the broadest set of capabilities with the ability to configure easily
and effectively to serve all types of transformations, from marketing to
enterprise, using a client-centric, experience-led approach," said Michael
Versace, Global Research Director, IDC WW Services, Digital Strategy and Agency
Services.
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in
marketing, communication, and digital transformation, driven through the
alchemy of creativity and technology. Publicis Groupe offers its clients
seamless access to its tools and expertise through modular offering. Publicis
Groupe is organized across four Solutions hubs: Publicis Communications
(Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL,
Prodigious), Publicis Media (Starcom, Zenith, Mediavest | Spark, Blue 449,
Performics), Publicis.Sapient (SapientRazorfish, DigitasLBi, Sapient
Consulting) and Publicis Health. These 4 Solution hubs operate across
principal markets, and are carried across all others by Publicis One, a fully
integrated service offering bringing together the Groupe's expertise under one
roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
About SapientRazorfish
SapientRazorfish is a new breed of transformation partner designed to help
companies reimagine their businesses for the connected world. With more than
12,000 people and 70 offices around the globe, our capabilities span growth
and business model strategy, new product and service innovation, customer
experience, enterprise digital transformation, IT modernization, omni-channel
commerce, precision marketing, change management, digital operations, digital
innovation, data strategy and advanced analytics.
Business _ Reimagined for a Connected World
www.sapientrazorfish.com | Twitter: (at)SR_ | Facebook:
www.facebook.com/sapientrazorfish | LinkedIn: SapientRazorfish | Instagram:
instagram.com/sapientrazorfish
Contacts
Brittany SapientRazorfish +1 (216) brittany.slattery(at)razorfish.com
Slattery 316-8305
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 16.03.2017 - 17:45 Uhr
Sprache: Deutsch
News-ID 530757
Anzahl Zeichen: 7220
contact information:
Town:
Paris
Kategorie:
Business News
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