Flashtalking Announces Next Generation Dynamic Video Offering
(Thomson Reuters ONE) -
Fortified video solution delivers industry's most advanced, data driven
personalization options to video advertisers
NEW YORK, NY--(Marketwired - Mar 23, 2017) - Flashtalking, the leading global
independent platform for ad delivery, dynamic creative and data analytics,
announces its enhanced dynamic video offering, augmenting the cross-screen
creative tool kit for advertisers. The next generation solution delivers on
rising desire in the marketplace for turnkey data driven cross-screen video
advertising capabilities -- as well as the industry's most advanced solution to
date.
The enhanced Flashtalking dynamic video solution combines unparalleled data
driven and programmatic creative approaches to efficiently render, deliver and
measure dynamic video campaigns. By assuring more powerful audience engagement
elements and video ad formats, advertisers and their agencies ultimately achieve
higher performance and return on ad spend (ROAS). Flashtalking's existing market
leadership position within data-driven dynamic creative for display and mobile,
and now within instream video, ensures that clients are able to extend existing
dynamic strategies across instream and where applicable -- native video formats.
"We have always been at the forefront of programmatic creative and dynamic
optimization -- and now offering turnkey dynamic video services, we ensure our
clients have the most powerful possible tool kit for cross-screen messaging,"
said Justin Rath, Flashtalking's National Director of Technology Innovations.
"Data driven dynamic video of this caliber enables advertisers to design for and
foster more intense consumer engagement through data driven personalization at
scale across desktop, mobile, tablet, set-top and connected TV. They are able to
use data to match multiple audience interests and segments, based on multiple
targeting rules."
Features include:
* Dynamic scenes -- the option to ensure video ads are contextually relevant
by featuring personalized content with product detail, copy lines, maps,
local weather and the like
* Overlays -- the ability to animate and super-impose offers, imagery and
calls to action to bring existing video assets to life
* Interactive microsites -- the availability of highly engaging, content-rich
experiences from video ads, exposing more detailed product info, galleries,
extended video clips to boost brand awareness
* Product hotspots -- promotion of products that are featured in the video
* Real-time product feed -- display of relevant pricing and personalized
messaging in real-time by using an advertiser's pre-existing product or
pricing feed
About Flashtalking
Flashtalking equips advertisers and their agencies to create, activate and
measure data-driven advertising across digital channels and formats. Our
programmatic creative and analytics platform unifies audience, media and
creative to deliver personalized messaging while optimizing performance of media
and creative. With cookie-less tracking, connected log-file and algorithmic
attribution, we can coordinate, augment and analyze data signals to support our
clients at the crossroads where data, relevant creative, and unbiased
measurement intersect with expertise, service and a deep partner ecosystem.
Born in the U.K., headquartered in New York, Flashtalking spans the globe with
offices in San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg,
Amsterdam, and Sydney. For more information visit www.flashtalking.com.
Contact:
Kendall Allen
WIT Strategy
For Flashtalking
kallen(at)witstrategy.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Flashtalking via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 24.03.2017 - 02:15 Uhr
Sprache: Deutsch
News-ID 532217
Anzahl Zeichen: 4442
contact information:
Town:
New York
Kategorie:
Business News
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"Flashtalking Announces Next Generation Dynamic Video Offering"
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