Metro announces Lady Gaga as Global Guest Editor-in-Chief
(Thomson Reuters ONE) -
Metro, the world's largest global newspaper, today announced that international
pop superstar Lady Gaga will be Global Guest Editor-in-Chief for all May 17
editions of Metro, ahead of her highly anticipated Born This Way worldwide album
release May 23. In her role as Global Guest Editor-in-Chief, Lady Gaga will
highlight issues surrounding equality and individuality, select stories and
provide her comments on the breaking news of the day. Lady Gaga will edit
Metro's editions in 20 countries from the London office of Metro World News,
Metro's central news desk.
"We're thrilled to have Lady Gaga take the helm of our newspapers for the day!
Together with Lady Gaga, Metro World News and our local teams will produce a
one-of-a-kind newspaper on May 17," said Maggie Samways, Executive Vice
President and Global Editor-in-Chief. "Lady Gaga is an extraordinary artistic
force, so I'm confident that the edition will reflect her personality: creative,
inspiring - and surprising!"
As part of the Global Guest Editorship, Metro will also run a competition where
one lucky reader will be chosen to serve as Lady Gaga's editorial assistant in
London. The contest is open to all Metro readers and Gaga fans, and will
challenge readers to share what makes them "Born This Way," and to identify what
issues of equality affect them.
"Let's see how fans would define what 'Born This Way' is for them," says Lady
Gaga. "I say I was born to be brave. That's part of my mission in life. I was
born to follow my artistic visions. Look into yourself. Are you born to be
brave?"
"A collaboration between the world's biggest pop star today and the largest
newspaper is a dynamic way to together engage shared group of young monsters -
sorry, readers - on important issues," said Christian Quarles, Vice President
and Global Marketing Director. "This cooperation is unparalleled, and to be sure
our readers are aware and engaged, Metro will roll out a promotional advertising
campaign that will reach over 37 million readers around the globe."
For more information please contact:
Maggie Samways, EVP Global Editor-in-Chief Tel: +44 207 016 1360
Christian Quarles, VP Global Marketing Director Tel: +46 8 120 570 07
Brett Bracy, Universal Music Tel:
+1 91 7412 1718
***
ABOUT METRO AND METRO WORLD NEWS
Metro is the largest international newspaper in the world. Metro is published
in over 100 major cities in 20 countries across Europe, North & South America
and Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of 17 million daily readers.
Metro World News is Metro's central content resource, comprised of 9 full-time
writers, editors and designers who create original material, and harness the
talents and access of our more than 400 local journalists across four
continents. The resulting stories, posted daily, cover a world's worth of news,
entertainment, style, health and motoring, with each piece written for the same
reader: a youthful, engaged professional seeking to understand what's happening
right now.
Lady Gaga as Global Guest Editor-in-Chief:
http://hugin.info/132142/R/1504287/439193.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Metro International via Thomson Reuters ONE
[HUG#1504287]
Unternehmensinformation / Kurzprofil:
Datum: 07.04.2011 - 08:09 Uhr
Sprache: Deutsch
News-ID 53257
Anzahl Zeichen: 4182
contact information:
Town:
Luxembourg
Kategorie:
Business News
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