Tiger Beer Unites Innovator And Artists To Beautify City Streets With Ink Made From Air Pollution
(Thomson Reuters ONE) -
PARIS, FRANCE and AMSTERDAM, THE NETHERLANDS--(Marketwired - Mar 27, 2017) -
Tiger Beer, Asia's premium lager, is taking Air-Ink(TM), the world's first ink
created from air pollution, to the streets of the world. An extension of a 2016
pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative
collaborations between Anirudh Sharma, inventor of Air-Ink(TM) and co-founder of
Graviky Labs, and emerging artists from across seven cultures to showcase this
breakthrough technology to the world.
Believing that the best ideas are often born on the streets and not in corporate
boardrooms, Tiger is kicking off its global Air-Ink(TM) initiative on the
streets of London before continuing on to Berlin, New York and Singapore. Since
its launch in 2016, the initiative has seen over 770 litres of Air-Ink(TM)
harvested -- the carbon emissions equivalent of continuously driving a typical
diesel vehicle for 2.3 years. It also has the potential to be scaled up, for
example if the devices were fitted to all London diesel black cabs it could save
10-15% of particulate emissions.
Demonstrating the power of creativity with purpose, 19 international artists
will join this year's global movement to transform the collected pollution into
beautiful Air-Ink(TM) artworks symbolising a bright future for our cities'
streets, and inspiring others to take action.
"Tiger Beer believes in supporting people across cultures with brave ideas, and
partnering with them to uncage the tiger spirit within us all to create
awareness and positive change for issues affecting our communities. Following
the encouraging response to our Air-Ink(TM) pilot in Hong Kong, we wanted to
further our support of Anirudh and Graviky's mission against the worldwide issue
of air pollution and showcase how street creativity can make a difference. By
bringing artists and inventor together, we turned the world into a canvas for
Anirudh's message in a beautiful and transformative way, one we hope will
inspire people and community leaders to get behind the cause and benefit from
the technology," says Mie-Leng Wong, Global Director at Tiger Beer, HEINEKEN
Asia Pacific.
Anirudh comments, "Growing up in India and experiencing the effects of air
pollution first-hand motivated me to think of ways to turn this harmful
pollution into something useful -- purified, safe ink. After initial research at
Massachusetts Institute of Technology, we spent a lot of time perfecting the
technology and our ink at Graviky. Now, seeing artworks created with Air-Ink(TM)
and displayed in major cities of the world is truly an exciting step for me and
my team. A beautiful fusion between technology, science, and art, this
collaborative initiative with Tiger has taken our technology further than I
could have imagined." Graviky's hope is that this demonstration will inspire a
city or municipality to conduct their own pilot program together in the near
future.
Delivering creativity from the streets, for the streets, consumers in
participating cities can encounter Air-Ink(TM) artworks in iconic city locations
and experience live Air-Ink(TM) painting sessions by cutting edge artists over a
cold Tiger Beer at bars around town. In addition to this, consumers in London
and New York can also look forward to pop-up galleries featuring works created
by various artists using Air-Ink(TM).
Participating artist Kristopher Ho, who is creating an Air-Ink(TM) artwork for
London, says, "Being able to draw with what's essentially purified soot has been
a fascinating experience and a great way to bring attention to the massive issue
of air pollution. It has been really meaningful to work with Anirudh and Tiger
Beer and be a part of this creative global community, which I see as a perfect
fusion of art and science. It just goes to show the extent we can all go to make
a positive impact on our surroundings."
The Air-Ink(TM) initiative furthers Tiger Beer's ongoing support of those whose
unconventional ideas make a positive change in their communities. A film about
the global Air-Ink(TM) initiative and ways consumers can show their support and
spread the word can be found at TigerBeer.com/Air-Ink.
ABOUT TIGER:
Tiger Beer was born in 1932 on the streets of Singapore. A stone's throw away
from the equator, its unique tropical lagering technique meant it was able to
brew a beer that would keep Asia cool. In 2015, it started using the rays of the
tropical sun for brewing, with over 8,000 solar panels installed on the rooftop
of its facility in Singapore. Now, every Tiger Beer produced in Singapore is
brewed by the sun. It is the number one premium beer in Asia, and the world's
fastest growing premium beer, available in more than 50 markets across the
globe. For more information, please visit www.tigerbeer.com.
ABOUT HEINEKEN:
HEINEKEN is the world's most international brewer. It is the leading developer
and marketer of premium beer and cider brands. Led by the Heineken® brand, the
Group has a powerful portfolio of more than 250 international, regional, local
and specialty beers and ciders. We are committed to innovation, long-term brand
investment, disciplined sales execution and focused cost management. Through
"Brewing a Better World", sustainability is embedded in the business and
delivers value for all stakeholders. HEINEKEN has a well-balanced geographic
footprint with leadership positions in both developed and developing markets. We
employ approximately 73,500 people and operate more than 165 breweries,
malteries, cider plants and other production facilities in more than 70
countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext
in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under
the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. Most
recent information is available on HEINEKEN's website:
www.theHEINEKENcompany.com
CONTACTS:
Ogilvy Public Relations for Tiger Beer
Kimberly Mah
kimberly.mah(at)ogilvy.com
+65 6213 9940
Heineken International
Holly Bostock
holly.bostock(at)heineken.com
+31 (0)20 5239228
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Tiger Beer via GlobeNewswire
Datum: 27.03.2017 - 15:37 Uhr
Sprache: Deutsch
News-ID 532608
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