Signal Announces First Enterprise-Wide Customer Identity Solution
(Thomson Reuters ONE) -
Independent solution empowers brands to connect and leverage identity beyond
advertising
CHICAGO, IL--(Marketwired - Mar 28, 2017) - Today, Signal announced the
industry's first and only Customer Identity Solution to offer instant customer
recognition and reach across the entire enterprise. With the solution, marketers
have the freedom to instantly and continuously recognize customers and deliver
contextual relevance at critical marketing moments beyond advertising and at any
touchpoint.
"Brands realize that to retain customers and drive loyalty, they need a new
approach to identity. Tools and solutions that hold customer data hostage don't
cut it anymore. Marketers want control, flexibility, and knowledge from a
strategic identity foundation that can power all customer experiences," said
Mike Sands, CEO, Signal. "With Signal's solution, clients are gaining visibility
of more known customers, reducing the cost of reaching those customers, and
eliminating the friction caused by using multiple vendors."
Advertising technologies approach customer identity as a function of media
targeting, and marketing technologies compartmentalize efforts. Brands are left
with limited ownership of the customer relationship, fragmented customer views,
and incomplete measurement -- which sacrifices the experience and harms loyalty.
Signal's Customer Identity Solution translates and connects data into a unique
profile for each customer, creating an identity graph that is controlled by the
brand, available anytime for activation across the enterprise, and becomes more
valuable over time for better returns on retention and loyalty.
Signal's Customer Identity Solution offers several critical capabilities
uniquely available from one platform that is purpose-built to deliver an
enterprise-wide identity asset.
* Enterprise portability: Customer profiles can be used to fuel connections
across the business, enabling personalized communication across human,
physical, and digital touchpoints.
* Customer data foundation: Marketers can now build and own an identity asset
that recognizes customers wherever they engage with the brand. Signal's
privacy by design solution does not ingest or store personally identifiable
information (PII).
* Continuous identity: Profiles update instantly as new signals are received
to reflect the most current customer information, even outside of static
campaign schedules. Data loss is minimized because identity is maintained in
one solution rather than multiple sync points.
Sky Betting & Gaming, the UK's leading online sports betting business, leverages
Signal's Customer Identity Solution to power addressable marketing.
"Sky Betting & Gaming is on a mission to make Betting & Gaming better by
delivering our digitally-native customers with the most relevant, personalized
experiences," said Andy Walton, Head of Data, Sky Betting & Gaming. "Signal
helps us capture live insights about customer preferences and reach known users
in real time across devices in ways we couldn't before. Plus, we can effectively
measure across channels to fully understand the results of our marketing efforts
and optimize for the future."
Quotient Technology Inc., a leading digital promotion and media company that
connects brands, retailers, and consumers, also leverages Signal's Customer
Identity Solution.
"Quotient helps CPG brands and retailers engage shoppers with relevance to
deliver experiences that nurture loyalty and increase sales," said Sahil Anand,
Director of Product Management at Quotient. "Signal is the connective tissue
that stitches together in-store and online customer data to create Quotient's
strategic identity layer. Because the graph is always accessible, brands can
immediately act on purchase intent signals and measure the effectiveness of
their efforts based on transaction data."
Signal's next-generation solution builds on the company's market-leading Unified
Customer View solution launched in February 2015. Advanced customer insights and
new integrations are available with Signal's Customer Identity Solution.
To learn more about Signal's Customer Identity Solution, visit www.signal.co.
About Signal
Signal is the first and only Customer Identity Solution for the enterprise.
Signal's platform offers an independent identity solution for brands that
transforms the customer experience by connecting an always-active profile to
customer engagements across all human, physical, and digital touchpoints.
Today, Signal's technology runs on more than 45,000 digital properties in 158
countries. The platform facilitates billions of data requests monthly,
supporting top brands around the world that generate more than $1.5 trillion in
commerce, including Allstate, Audi, Crate & Barrel, GAP, JetBlue Airways, 1-800-
Flowers.com, Starcom MediaVest Group, Starwood Hotels and Resorts, and many
more.
Signal has been recognized with numerous awards and honors, including being
named one of the fastest growing companies on the 2015 and 2016 Inc. 500 lists.
Visit www.signal.co to learn more and follow Signal on LinkedIn, YouTube and
Twitter.
About Sky Betting & Gaming
Headquartered in Leeds and led by Chief Executive, Richard Flint, Sky Betting &
Gaming was formed in 2001 and has since grown to become one of the UK's leading
online bookmakers, with a team of 850 employees and a strong track record of
innovation.
As one of the first bookmakers to recognise the potential of online and then
mobile platforms for betting and gaming, Sky Betting & Gaming today operates
five major online products -- Bet, Vegas, Casino, Poker, and Bingo -- as well as
leading sports affiliate Oddschecker. Its success means it has risen to be the
fourth biggest online player in the UK market, up from ninth five years ago.
Over the same five-year period, the business has delivered an annualised growth
in operating profit of over 40 per cent and a fourfold increase in revenues.
In 2015 Sky Betting and Gaming became an independent company following the sale
of its majority share by its parent company Sky to CVC Capital Partners, one of
the world's leading private equity houses in a deal which valued Sky Betting and
Gaming at £800million.
About Quotient Technology Inc.
Quotient Technology Inc. is a leading digital promotion and media company that
connects brands, retailers, and consumers. We distribute digital coupons and
media through a variety of products, including digital paperless coupons,
digital printable coupons, coupon codes and card linked offers. We operate
Quotient Retailer iQ(TM), a real-time coupon platform that connects into a
retailer's point-of-sale system and provides targeting and analytics for
manufacturers and retailers. Our distribution network includes our flagship site
and app, Coupons.com, as well as Grocery iQ(TM), Shopmium(TM), and our thousands
of publisher partners. We serve hundreds of consumer packaged goods companies,
such as Clorox, Procter & Gamble, General Mills and Kellogg's, as well as top
retailers like Albertsons-Safeway, CVS, Dollar General, Kroger, and Walgreens.
Founded in 1998, Quotient is based in Mountain View, Calif. Learn more at
Quotient.com, and follow us on Twitter (at)Quotient.
Media Contact
Kari Brownsberger
Global PR Director
kbrownsberger(at)signal.co
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Signal via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 28.03.2017 - 14:00 Uhr
Sprache: Deutsch
News-ID 532928
Anzahl Zeichen: 8529
contact information:
Town:
Chicago, IL
Kategorie:
Business News
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