Tikkurila colors evoke inspiration at the Kiasma ARS 11 exhibition
(Thomson Reuters ONE) -
Tikkurila Oyj
Press Release
April 12, 2011 at 12.00 noon (CET+1)
Co-operation between Tikkurila and the Museum of Contemporary Art Kiasma
acquires new vibrancy as the ARS 11 exhibition opens to the public on April
15, 2011 in Helsinki. The wall painting Time Curve created by the world-renowned
artist Odili Donald Odita covers approximately 100 square meters of the Panorama
space of Kiasma. This colorful work of art was painted with Tikkurila products
and is also visible to those passing on the street outside.
In addition to white, 68 customized shades of Tikkurila's Harmony Interior Wall
Paint have been used for the installation. The color choice was affected by the
April light in Helsinki together with the color of snow on the Swiss Alps. Mr.
Odita uses very rich and full colors, and their formulation in some cases
required the maximum addition of tinting colorants to the paint.
Mr. Odita first visited Kiasma in the spring of 2010 to get a feeling for the
space and see how the light changes in the course of the day. He hopes that once
the exhibition opens, visitors will be able to experience something new when
seeing his installation. 'In the end, each viewer decides how to take in the
created space, but I hope I can make it interesting enough to make them see
themselves and their surroundings in a new and different light,' Odili Odita
says.
The ARS 11 exhibition celebrates the 50-year history of the most important
exhibition institution in Finland. Organized since 1961, the ARS exhibitions
have played a crucial role in shaping ideas about art and giving a face to
contemporary art in Finland. The premise of the ARS 11 exhibition is Africa in
contemporary art. Tikkurila has co-operated with Kiasma since 1998.
Tikkurila wishes to change perceptions of painting and hopes that Mr. Odita's
work will inspire people to experiment boldly with new colors and color
combinations. 'We are proud of - and also humbled by - the opportunity to work
in co-operation with a famous artist such as Mr. Odita. It was a challenging
process, but the end result is outstanding. It is great to see Tikkurila colors
shine in an artistic context,' says Riitta Eskelinen, Brand Manager at
Tikkurila.
For further information, please contact:
Tikkurila Oyj
Riitta Eskelinen, Brand Manager, Tikkurila Paint Brand
Tel. +358 400 790 955,riitta.eskelinen(at)tikkurila.com
Susanna Aaltonen, Group Vice President, Communications & IR
Tel. +358 40 593 4221,susanna.aaltonen(at)tikkurila.com
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Source: Tikkurila Oyj via Thomson Reuters ONE
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Unternehmensinformation / Kurzprofil:
Datum: 12.04.2011 - 11:00 Uhr
Sprache: Deutsch
News-ID 53415
Anzahl Zeichen: 3918
contact information:
Town:
Vantaa
Kategorie:
Business News
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"Tikkurila colors evoke inspiration at the Kiasma ARS 11 exhibition"
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