Lubrizol Introduces New Concepts in Skin Care, Hair Care and Bath & Shower at in-Cosmetics®
(Thomson Reuters ONE) -
News Release
Lubrizol Introduces New Concepts in Skin Care, Hair Care and Bath & Shower at
in-Cosmetics(®)
CLEVELAND, April 4, 2017 - The Lubrizol Corporation is introducing five new
personal care concepts at this year's in-Cosmetics(®) show in London, April
4-6. Attendees visiting Lubrizol booth GG 20 will have the opportunity to learn
about the following new offerings:
In skin care, Lubrizol Is introducing Pemulen(TM) EZ-4U Polymeric Emulsifier, an
easy-to-disperse, robust and highly efficient solution for providing emulsion
stability in skin and sun care products, combining a smooth texture and a
pleasant fresh sensory. They will also highlight innovative face color cosmetic
formulas featuring the versatility of Avalure((TM)) Flex-6 polymer to stabilize
a variety of highly pigmented systems, from W/O to O/W emulsions, with soft
after feel and comfortable wear.
Lubrizol will also feature a new concept targeting busy mothers that choose to
be both 100% mother and 100% woman. Lubrizol assists in making this possible
with its latest "WOW MOM" beauty survival kit, offering active mothers an
opportunity to indulge and care for their skin, and to have that special moment
for themselves every day.
In bath & shower, Lubrizol is presenting a new concept, "Bubbly Break": a unique
combination of texture, feel and format. This set of solutions is designed to
awaken the senses, bringing relief, energy and fun, through enhanced feel, foam,
fragrance and flow. Customers will be soothed by Lubrizol's ultra-mild cream
formulated with Carbopol(®) Ultrez 20 polymer, refreshed by the icy texture
brought by Novethix((TM)) L-10 polymer in the micellar gel and pampered by their
body wash thickened with Glucamate((TM)) VLT Thickener.
In hair care, a new rheology modifier with unprecedented versatility targeting
styling applications is being introduced. Carbopol(®) CLEAR polymer offers
formulators easy access to a wide choice of product formats ranging from
traditional styling gels with brilliant clarity toward novel product textures,
clays and waxes.
Molecular cosmetics and botanicals is also being promoted in the Skin Care
Corner. Lipotec (booth GG 30) will be located in front of Lubrizol.
- more -
The Lubrizol and Lipotec teams are presenting at two technical seminars:
* Formulating for Sensitive Skin, Tuesday, April 4 at 13:50 -14:20 in Theatre
2
* Reprogramming the Skin for a Youthful Appearance, Wednesday, April 5 at
11:20 -11:50 in Theatre 2
Additionally, Lubrizol is presenting at the Make-Up bar where they will be
highlighting innovative face color cosmetic formulas featuring the versatility
of Avalure((TM)) Flex-6 polymer to stabilize a variety of highly pigmented
systems, from W/O to O/W emulsions, with soft after-feel and comfortable wear.
Finally, the Lubrizol pod in the Sustainability Corner is demonstrating the
company's long history of responsible science and current sustainability
solutions. A keynote presentation by Marie Ollagnier, strategic marketing
manager for Lubrizol skin care, will be held on Thursday, April 6 at
13:00-13:30. The presentation, entitled, "From petrochemical roots to a
sustainable future: how Lubrizol's history, grounded in science, led to our
integrated approach to sustainability," will discuss how Lubrizol's formulation
expertise and understanding of product lifecycle can provide customers with a
unique range of sustainability solutions.
About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin
care, hair care, bath and shower, surface care and fabric care. Our innovative
ingredients and additives modify physical properties, enhance functional
performance and deliver aesthetic benefits to drive key consumer product claims.
The addition of Active Organics' botanical extracts and Lipotec's peptide-based
active cosmetic ingredients strategically expands our product portfolio and
builds upon our current capabilities, formulations expertise and global
manufacturing footprint to take innovation to the next level. We are
persistently committed to providing you with powerful, proven solutions so you
can formulate with confidence((TM)).
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven
global company that combines complex, specialty chemicals to optimize the
quality, performance and value of customers' products while reducing their
environmental impact. It is a leader at combining market insights with chemistry
and application capabilities to deliver valuable solutions to customers in the
global transportation, industrial and consumer markets. Lubrizol improves lives
by acting as an essential partner in our customers' success, delivering
efficiency, reliability or wellness to their end users. Technologies include
lubricant additives for engine oils, driveline and other transportation-related
fluids, industrial lubricants, as well as additives for gasoline and diesel
fuel. In addition, Lubrizol makes ingredients and additives for home care,
personal care and skin care products and specialty materials encompassing
polymer and coatings technologies, along with polymer-based pharmaceutical and
medical device solutions.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing
facilities in 17 countries, as well as sales and technical offices around the
world. Founded in 1928, Lubrizol has approximately 8,300 employees worldwide.
Revenues for 2016 were $6.5 billion. For more information, visit Lubrizol.com.
Media Contact
Lee Roberts
216 447-6117
Website: www.lubrizol.com
###
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The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Lubrizol via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 04.04.2017 - 12:00 Uhr
Sprache: Deutsch
News-ID 534380
Anzahl Zeichen: 6911
contact information:
Town:
Wickliffe, Ohio
Kategorie:
Business News
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