Sysomos Launches Smart Social Marketing Platform Uniting All Social Management Functions
(Thomson Reuters ONE) -
Brands and Agencies can Search, Discover, Listen, Publish, Engage and Analyze
across earned, owned and paid social media
RALEIGH, NC--(Marketwired - Apr 5, 2017) - Leading social marketing software
company Sysomos today announced the industry's most comprehensive and flexible
social marketing and analytics platform that not only unifies all social
management functions and capabilities, but also gets smarter as it shares
content and insights across all Sysomos applications. The Sysomos Platform
provides more prescriptive insights for marketers by consolidating and cross-
informing campaign initiatives.
Social media spending as a percentage of the overall marketing budget has
tripled in recent years, paving the way for the social analytics market to grow
to $5.4 billion by 2020, representing a 27.6 percent compound annual growth
rate. However, the industry has struggled to unify social media marketing and
analytics for building campaigns. Customers have wrestled with disparate data
silos, service that doesn't meet their needs and high costs of licensing
multiple tools.
By intelligently linking applications to Search, Discover, Listen, Publish,
Engage and Analyze on social media, the Sysomos Platform now gives marketers
access to all the paid, owned and earned data needed to create strategic
campaigns, take action in real time and measure those actions in one upgraded
user interface. Furthermore, with role-based customization, users can design
their own workspaces to access the insights that matter most to them.
"Identifying insights, creating campaigns and measuring the effectiveness of
those efforts -- all with increasingly strained resources -- have become
challenging for marketers," said Peter Heffring, CEO of Sysomos. "We built the
Sysomos Platform to meet these challenges head on, by providing a single
technology platform that guides marketers to the exact insights needed to
increase commercial opportunities for our customers."
The Sysomos Platform also is one of the first to incorporate artificial
intelligence (AI) that discovers and automates unseen insights, showing
marketers how to instantly take intelligent action. The algorithms uncover
correlations, anomalies and associations by using machine learning to process
trillions of data points every second. With the Sysomos Platform now integrating
and aggregating millions of digital data streams, the company plans to
accelerate development of more advanced AI for the social analytics industry.
In addition to the Platform's ability to instinctively inform and share data
insights across applications, Sysomos -- which counts brands like Mondelez,
Coca-Cola, Marriott and Yamaha among its customers -- distinguishes itself from
the competition with unique strengths, including:
Apply listening insights to paid, owned and earned content within a single
workflow:
The Sysomos Platform integrates listening with publishing and engagement
capabilities, allowing users to discover trends in real time and curate content
that can be applied immediately to cross-channel campaigns. For instance, if a
company discovers its brand virally trending on Instagram, it can engage with
users and leverage their content all within the same platform.
Improve the effectiveness of paid media campaigns:
Sysomos can measure campaign efficiency as well as evaluate the earned media
impact within the same platform. Using Sysomos' market-leading listening and
search technologies, marketers can assess the effectiveness of their ad
messaging based on the text and visual content their audiences share, and
whether it had an impact on the overall conversation for the brand.
"Having access to all of the tools that Sysomos has to offer under this new
integrated platform will deliver valuable insights for building accurate
customer profiles," said Fabiola Romero of Yamaha Motor Corporation. "The
platform succinctly marries data, allowing us to understand and act upon
essential information when timing is of the essence."
While the complete Sysomos Platform encompasses all the Search, Discover,
Listen, Publish, Engage and Analyze applications, companies that have one of the
applications easily can activate the others. The Sysomos applications previously
were named Map, Gaze (acquired in 2015), Heartbeat and Expion (acquired in
2015); now Map is part of Search, Gaze is part of Discover, Heartbeat is part of
Listen, and Expion is part of Publish, Engage and Analyze.
About Sysomos
Sysomos is the global leader in social marketing and analytics empowering brands
and agencies to turn data-driven insights into actionable customer engagement
opportunities. Our unified, insights-driven social platform gives marketers the
easiest way to Search, Discover, Listen, Publish, Engage and Analyze at scale
across earned, owned and paid media. Sysomos serves more than 1,200 customers
including 80% of the world's top agencies and global brands. The company has
offices around the world including Toronto, Raleigh, New York, San Francisco,
London, Singapore and China. For more information, visit sysomos.com or connect
with us at (at)sysomos.
Alexandra Vaughn
avaughn(at)wcgworld.com
512-298-1166
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Sysomos via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 05.04.2017 - 16:49 Uhr
Sprache: Deutsch
News-ID 534729
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Kategorie:
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