Urban Airship Launches Digital Growth Platform to Power Personalized, Real-time Notifications On Any Marketing Channel
(Thomson Reuters ONE) -
For the first time, growth teams can deliver rich, interactive, notification-
style messages across apps, e-mail, websites, mobile wallets, SMS, IoT and any
other channel
Solution partners Cordial, OpenMarket and SendGrid join Urban Airship on a
mission for more connected and interactive customer experiences
PORTLAND, Ore., April 12, 2017 (GLOBE NEWSWIRE) -- Today Urban Airship announced
the availability of its Digital Growth Platform, providing marketers the only
solution to send personalized, interactive notifications at the right time and
place for each customer across the entire digital marketing stack. The
integrated platform provides a single interface to coordinate notification-style
messages for websites, apps and mobile wallets, as well as other channels like
e-mail, SMS, chatbots and IoT devices. Powered by a real-time automation engine,
marketers can trigger notifications at any step in their customer's journey -
from first visit to repeat purchase - based on the latest user-level insights
across channels. For consumers, this offers communications that are more
responsive to their in-the-moment online and offline behaviors, delivered
wherever they'd like and in a messaging format that's already widely adopted by
smartphones and connected devices.
"With 470 million customers in 26 countries it's very important for Vodafone to
ensure customers are getting the right communications on their preferred
channels, whether that's through our mobile apps, SMS or emerging channels like
enriched multimedia messaging (RCS)," said Angel Cachon, group head of digital
and consumer products at Vodafone Group. "Urban Airship's Digital Growth
Platform will enable us to send actionable notification-style messaging from one
platform to any digital channel using all the data we have to ensure superior
customer experiences."
"Marketers want best-of-breed solutions while at the same time protecting their
significant investment in existing marketing technology," said Brett Caine, CEO
and president, Urban Airship. "When data is open and flowing through a modern,
real-time platform, it provides businesses the freedom and flexibility to choose
the best capabilities and integrate them in incredibly sophisticated ways. Not
only is this better for customer experiences, it's simpler and more effective
for the marketer."
Research has found that mobile has reduced attention spans and increased multi-
tasking, while the number of consumers that say they respond to advertising has
seen more than a 100 percent drop in the last two years (Deloitte Digital, "The
new digital divide," Sept. 12, 2016). With smartphones accounting for more than
half of website visits and e-mail opens for many businesses, mobile has
permeated digital and raised customers' expectations to be served with immediacy
and relevancy in the moment - increasingly, it's the only moment that matters to
them.
Designed for customer growth teams, the Digital Growth Platform offers a single
solution to compose notifications, select audiences and channels for
distribution, design real-time automation rules and limits, apply predictive
machine-learning and analyze or integrate user-level data. At its foundation are
Urban Airship's profile and channels API platform services that enable using
real-time customer data from any system to deliver individualized notifications
to any platform, device or marketing channel. With these powerful open APIs,
businesses can leverage any existing marketing technology investments and easily
add other solutions as new channels or best-of-breed capabilities emerge.
Urban Airship's Digital Growth Platform will make it possible for marketers to:
* Use the latest mobile behaviors or in-store interactions to provide precise
promotions or high-touch service
* Remind users on their preferred channel of items left in shopping carts and
wish lists, or coupons that are about to expire
* Tie in with proprietary back-end systems for precise order status updates to
customers on any channel, platform or device
* E-mail new mobile wallet loyalty members with program details and special
offers to join its text club
* Use point of sale data from physical stores to send receipts, warranty
information and accessory upsells to customers' preferred channels
* Send a follow-up e-mail or SMS if the customer doesn't respond to a push
notification within five minutes
* Trigger chatbot confirmation notifications from online, in-app or in-store
orders with an offer to track shipments
Channel Partners for Transactional Messaging
Urban Airship is joined by SMS partner OpenMarket and e-mail partners SendGrid
and Cordial to provide marketers with an integrated messaging experience using
best-of-breed solutions. SendGrid and OpenMarket will integrate directly with
the Urban Airship channels API to make it easy for customers to send
transactional e-mail and SMS messaging from Urban Airship's Digital Growth
Platform.
"We're committed to providing our customers with products and integrations that
allow them to engage and grow their customer base through transaction-driven
communication," said Sameer Dholakia, CEO at SendGrid. "We're excited to partner
with Urban Airship to help digital marketers orchestrate transactional messaging
campaigns across their e-mail, web, app and mobile wallet channels."
"OpenMarket and Urban Airship are working together toward a common goal of
delivering better customer experiences through mobile messaging solutions," said
Jay Emmet, general manager of OpenMarket. "Our partnership will bring best-in-
class services to companies looking to reach and interact with their customers
on a more personal level."
Bi-Directional Integration for Enterprises
Cordial will use Urban Airship's channels and profile API to provide a tightly
integrated campaign-based e-mail and notification solution with bi-directional
data and messaging to act on real-time customer behavior.
"We believe messaging needs to learn, understand and adapt to customers' 'in
moment' experiences, which is very well-aligned with Urban Airship's focus on
real-time individualized messaging across apps, websites and mobile wallets,"
said Jeremy Swift, CEO and founder, Cordial. "By leveraging Urban Airship's
profile and channels API, the national brands that count on our SaaS messaging
platform to adapt their messaging and digital experiences to the connected
consumer will be more empowered than ever."
Businesses and technology partners interested in working with Urban Airship's
Digital Growth Platform can contact the company here.
About Urban Airship
Urban Airship is trusted by thousands of businesses looking to grow with mobile.
Every day, marketers and developers depend on Urban Airship to deliver billions
of digital moments that inspire interest and drive action. Urban Airship is used
by many of the world's most admired companies, including Adidas, Alaska
Airlines, The Home Depot, NBC Universal, Sky Media and Zillow.
For more information, visit www.urbanairship.com, read our blog and follow us
on Twitter or LinkedIn.
Media Contacts:
Elena Keamy
Bateman Group
+1 415-651-4023
urbanairship(at)bateman-group.com
Adrian Ma or Jonny Stanton (EMEA)
Fanclub PR
+44 207 096 1375
adrian.ma(at)fanclubpr.com
jonny.stanton(at)fanclubpr.com
Corey Gault
Urban Airship
+1 503-206-9164
corey(at)urbanairship.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Urban Airship via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 12.04.2017 - 15:00 Uhr
Sprache: Deutsch
News-ID 536050
Anzahl Zeichen: 8720
contact information:
Town:
Portland, OR
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 238 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Urban Airship Launches Digital Growth Platform to Power Personalized, Real-time Notifications On Any Marketing Channel"
steht unter der journalistisch-redaktionellen Verantwortung von
Urban Airship (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
