Nokia announces next-generation technologies for the advancement of virtual reality with 'OZO Reality' vision and partner ecosystem
(Thomson Reuters ONE) -
Press release
* Nokia's next generation of world-class OZO solutions sets a new standard for
the creation, delivery and experience of immersive content
* Strong ecosystem support for OZO Reality Platform with new and expanded
partnerships including Akamai, AWS Elemental, Harmonic, NeuLion, Youku and
more
19 April 2017
NAB Show, Las Vegas, NV, U.S. - Driven by an ongoing commitment to push the
boundaries of possibility in virtual, augmented and mixed reality, Nokia today
unveiled its next generation of immersive technology solutions. Through its
best-in-class tools for the creative community and an unparalleled partner
ecosystem, Nokia is delivering the next step towards "OZO Reality", a higher
level of consumer experience defined by superior immersion, new creative
possibilities, and increased efficiency for the creation, delivery and
experience of immersive storytelling.
"There is virtual reality, and then there is OZO Reality: our vision for the
future of virtual and mixed reality experiences, seamlessly blending the real
with the virtual and transcending time and space. We are developing new
innovations that work together to empower storytellers, enable audiences to
participate in content anywhere on any platform, and deliver on the promise of
transformative experiences that help the human family feel more together," said
Paul Melin, VP of Digital Media, Nokia Technologies. "As VR and AR fast approach
a tipping point that will lead to explosive growth, OZO products and
technologies are well-positioned to be key drivers for the future of an industry
that could top $100 billion in less than a decade.*"
At NAB 2017 in Las Vegas, Nokia will unleash an ambitious slate of new
technologies and enhancements to its OZO product line-up. The total system
update includes OZO+, a significant upgrade of Nokia's industry-leading
professional VR camera solution, coupled with OZO Creator, Nokia's completely
updated VR image processing and stereoscopic software now including mixed
reality enablement. This powerful combination produces generational advancements
in image quality and efficiency in the creative process. Nokia has also
significantly enhanced OZO Live, the highly-regarded scalable 3D 360 livestream
solution, with spatial audio mixing and the unique spatial audio technology OZO
Audio.
Nokia is announcing a major step in solving the problem of delivering immersive
experiences over existing networks. The new OZO Reality Platform, including OZO
Deliver, OZO Player SDK, and Nokia VR format extensions, enables higher-quality
experiences to reach broader audiences by allowing for delivery and playback
interoperability. These technologies enable a broad ecosystem of partners to
deliver higher resolution, spatial audio, and support for mixed reality
experiences for content captured with any high-quality VR camera system.
Nokia will showcase at NAB its industry-leading technologies across every step
of the virtual reality workflow:
CREATE
OZO+ - The industry-leading professional virtual reality camera solution that
captures stereoscopic 360 video and 360x360 spatial sound receives its most
significant update yet:
* Paired with OZO Creator, OZO+ produces professional-grade images that have
better dynamic range and better color so that they are sharper, cleaner and
more natural than ever before.
* Enabled through the rich stereoscopic data captured in RAW format, OZO+ is
the only VR camera that creates depth maps ready for 3DFX compositing and
mixed reality experiences.
OZO Creator - Combines powerful RAW image processing with easy-to-use and
efficient post-production tools that seamlessly integrate into VR production
workflows:
* The completely new ISP (image signal processing pipeline) delivers next-gen
visual quality for content shot with OZO+ and VR cameras.
* In addition to best-in-class stereoscopic stitching, OZO Creator now
features depth map export and Nokia VR distribution format extension support
to enable mixed reality content that deliver new advancements in creative
control and quality.
OZO Live - Produce live 3D 360 experiences to professional broadcast standards.
* New spatial audio mixing capabilities allow for the creation of customized
audio mixes for each camera feed, incorporating both ambient audio and sound
reinforcement from multiple audio feeds, with output in 5.1, ambisonics, or
OZO Audio format.
* World's first public demonstration of dual-UHD output for 4K per eye
resolution live streaming that unlocks unprecedented quality alongside OZO
Live's renowned reliability and professional broadcasting at scale.
DELIVER
The backbone of the OZO Reality Platform is a set of technologies and format
extensions, developed by Nokia and embraced by a broad ecosystem of
partners, which enable the real-world delivery of 360 video and mixed reality
experiences with unprecedented efficiency and uncompromised quality:
VR format extensions - Nokia's VR distribution and streaming format extensions
now enable higher resolution, depth carriage, and spatial audio.
OZO Deliver - A software component that enables OZO Reality Platform partners to
ingest and manage advanced immersive experiences, and to deliver them at lower
bandwidth to broader audiences.
EXPERIENCE
Depth-enabled mixed reality, spatial full-sphere sound and support for 4K, 6K
and 8K resolution enable audiences to experience immersive presence in the way
creators envisioned:
OZO Player SDK - Native code that can run in an existing video app for turnkey
playback of VR content:
* Provides a single interface to efficiently develop for all major VR and 360
video platforms and apps.
* Now features depth rendering with occlusion to provide real-time integration
of mixed reality elements like advertising and game-engine created elements.
OZO Audio - Advanced spatial audio technology with 3D recording and playback
capabilities, designed specifically for smartphone and camera manufacturers.
* Provides a single interface to efficiently develop for all major VR and 360
video platforms and apps.
* OZO Audio is also fully integrated into the OZO Player SDK to deliver the
most immersive audio and visual experiences
PARTNERS
To drive acceleration and adoption of OZO Reality, Nokia has forged partnerships
with world-class companies that touch each aspect of content creation, delivery
and end-user experience.
OZO Reality Platform partners (alphabetical):
* 3stage Design will be integrating the OZO Player SDK into their entire VR
ecosystem to deliver immersive experiences to their customers.
* Accedo, the leading video experience pioneer, will be integrating the OZO
Player SDK in customers deployments to secure high quality, immersive cross-
platform Virtual Reality experiences globally.
* Akamai: As a launch partner for Nokia's OZO Reality platform, Akamai and
Nokia will work together to bring the highest quality 3D 360 stereoscopic VR
experiences with ingest support of Nokia's VR video formats across the
Akamai platform. At NAB, we will demonstrate live virtual reality streaming
at low latency using an OZO Live feed from Nokia's booth to Akamai's Media
Services Live, rendered via the OZO Player SDK at Akamai's booth.
* AWS Elemental and Nokia have delivered more than 25 live 360-degree events
in 10 countries including live concerts, music festivals, sports, live TV
shows and political conventions. AWS Elemental was the first encoding vendor
to engage with Nokia to provide virtual reality experiences for viewers, the
first to deliver live 4K per eye, and the first to support Nokia's new
Viewport-Adaptive Streaming solution to deliver 4K resolution and optimized
bandwidth efficiency.
* China Interncontinental Communication Center (CICC) is a comprehensive
international cultural communication organization with the goal of producing
and broadcasting documentaries that showcase the many facets of China to the
world. CICC has partnered with Nokia OZO to capture, produce and distribute
premium stereoscopic VR content with immersive spatial audio playback for
the very best in storytelling using OZO+ and the OZO Reality Platform.
* Haivision: Using the Intel-powered Haivision KB 4K encoder together with the
Nokia OZO camera and OZO Live software, organizations can stream reliable,
high quality, virtual reality experiences that combine 360-degree viewing
and a 3D immersive experience for online audiences.
* Harmonic will be integrating the OZO Reality platform into their encoder and
cloud solutions for customers who want immersive VR production, delivery and
playback capabilities.
* Ideal Systems, with locations in over 10 countries throughout Asia, is the
leading broadcast system integrator in APAC. Partnering with Nokia OZO to
bring live VR experiences to the region, Ideal System is delivering a full
suite of services from OZO camera rental and purchase to the Ideal Live
platform powered by OZO Live and a comprehensive VR app development
expertise with the OZO Player SDK. Earlier this month, Ideal Systems
partnered with PCCW Global and Nokia to broadcast the Hong Kong Sevens rugby
tournament in full live 3D 360.
* Kaltura will expand their existing support for web-based 360 video using
Nokia's OZO Reality Platform technologies, enabling high quality delivery
across the full range of major HMD platforms. These capabilities will be
deployed throughout Kaltura's extensive suite of enterprise, education, and
media solutions.
* LiveLike and Nokia are partnering to integrate the OZO Reality platform that
will enable LiveLike's VR platform to deliver immersive, live sports viewing
experiences to broadcasters and sports teams.
* NeuLion and Nokia announced that OZO Live and OZO Deliver together with the
NeuLion Digital Platform will offer joint customers complete end-to-end
production, delivery, monetization and play-back of live and on-demand VR
content to enable professional 360 VR streaming and delivery with
unprecedented efficiency and quality.
* Nibiru, one of China's technology leaders in the mobile VR technology and
operating service provider space, has partnered with Nokia to deliver the
best-in-class immersive stereoscopic 360 and spatial audio playback to their
customers. As a launch partner for OZO Reality Platform, Nibiru will
integrate the OZO Player SDK in their All-in-One HMDs and VR System to bring
the OZO Reality quality as a native playback offering for business,
education, and gaming uses.
* Primestream's Dynamic Media Management software, which supports the browsing
of immersive 360-degree content, will be adding support for the OZO Reality
Platform and giving customers the ability to capture, produce, manage and
deliver high quality VR content created with OZO+.
* Ratio, a technology services company dedicated to superior app experiences,
will be launching new immersive VR capabilities in their VR Media
Applications powered by the OZO Player SDK. The bespoke and OTT Platform,
Ratio TV, will unlock a new level of presence with the playback of
stereoscopic VR video, spatial audio, and the full fidelity of OZO content
for its customers.
* Qello will integrate their leading content monetization platform with the
OZO Reality Platform technologies, providing a complete suite of services
for professional VR creators seeking to reach consumers directly with their
content, whether it be via SVOD, AVOD or live pay-per-view.
* Youku's collaboration with Nokia will enable millions of people in China to
enjoy incredibly immersive video and audio VR content through breakthrough
technologies enabled in the OZO Reality Platform. Youku has signed on to
leverage the entire OZO VR suite through its content creation and
distribution businesses. More importantly, Youku is actively integrating the
OZO Player SDK and supporting the ingest of the OZO format extensions which
collectively deliver a superior consumer VR/MR experience that would be
available in all its platforms, mobile apps and consumer offerings.
Visit Nokia and experience OZO Reality at the 2017 NAB Show in Las Vegas
Convention Center April 24-27 in the North Hall, Booth # N1002VR. During NAB,
Nokia will be featuring content, technologies and speaker sessions at its booth
with top partners such as NeuLion, Facebook Live, Akamai, Elemental, Haivision
and more.
For more information, visit https://ozo.nokia.com.
* Based on Digi-Capital, January 2016 Revenue Forecast and IDC's Worldwide
Semiannual Augmented and Virtual Reality Spending Guide
About Nokia
Nokia is a global leader innovating the technologies at the heart of our
connected world. Powered by the research and innovation of Nokia Bell Labs, we
serve communications service providers, governments, large enterprises and
consumers, with the industry's most complete, end-to-end portfolio of products,
services and licensing.
From the enabling infrastructure for 5G and the Internet of Things, to emerging
applications in virtual reality and digital health, we are shaping the future of
technology to transform the human experience. www.nokia.com
Media Enquiries:
Keith Mutzman
Senior Communications Manager | Nokia OZO
+1 415 269 4734
keith.mutzman(at)nokia.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: NOKIA via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 19.04.2017 - 18:00 Uhr
Sprache: Deutsch
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