Model Jennifer England Named 2011 St. Pauli Girl
(Thomson Reuters ONE) -
Chicago, IL, April 20, 2011 - St. Pauli Girl has announced that Jennifer England
has been named the 2011 St. Pauli Girl spokesmodel, becoming the 27(th) girl to
don the iconic barmaid outfit. The 2011 St. Pauli Girl poster featuring England
will be released on Tuesday, April 19, and available to fans online at
www.StPauliGirl.com. England will continue the tradition of bringing the St.
Pauli Girl barmaid to life, visiting bars and Oktoberfest events across the
country.
A tradition dating back to the 1970s, the St. Pauli Girl poster will reach a
major milestone this year, with the 3,000,000(th) poster being printed. To
commemorate this landmark, one lucky fan will receive the special 3,000,000(th)
poster delivered in-person by Jennifer England herself.
Beginning on April 19 and running through May 20, St. Pauli Girl fans may order
a free 2011 poster at www.StPauliGirl.com, where a limited number will be given
away each day. The poster is also available for digital download. On the
website, fans can also sign up to win the 3,000,000(th) poster which will be
specially autographed and personally delivered by Jennifer England, along with a
St. Pauli Girl prize pack (where legal). For official rules, visit
www.StPauliGirl.com.
Selecting a spokesmodel to represent the beer is a decades-long tradition for
St. Pauli Girl, the No. 2 German lager in the U.S. The St. Pauli Girl
collectible poster was first introduced in 1977 and as of 2010, more than 2.5
million posters had been printed or downloaded.
To take on the role of the St. Pauli Girl, England underwent extensive beer
education, including formal training with the esteemed Siebel Institute of
Technology and World Brewing Academy. Not just a pretty face, England is also an
accomplished stunt woman, appearing in movies, including "Transformers," "G-
Force" and "Smokin' Aces." She was also the runner up in the 2006 WWE Diva
Search and appeared on television as one of Barker's Beauties on "The Price is
Right."
"We're thrilled to welcome Jennifer to the St. Pauli Girl family this year,"
said Steve Nichols, brand manager for Crown Imports, the official U.S. importer
of St. Pauli Girl. "She's a fresh face that will bring new energy to the brand
and we look forward to having her meet St. Pauli Girl fans across the country."
England is a native of Lansing, Mich., and beat out hundreds of other models to
win the title. As a model, England has won Miss Venus Swimwear International and
Miss Hawaiian Tropic International competitions and appeared in advertising
campaigns for brands including Kia and Guess. In addition to her acting and
modeling work, England loves sports, including swimming, softball, kickboxing
and kayaking.
"I am very excited to be chosen as the new St. Pauli Girl for 2011," says
Jennifer England. "I'm happy and truly blessed to have the opportunity to travel
across the country representing St. Pauli Girl Beer and meet fans nationwide!"
About Crown Imports
St. Pauli Girl Lager, St. Pauli Girl Special Dark and St. Pauli Non-Alcoholic
Malt Beverage are brewed and bottled by the St. Pauli Brauerei in Bremen,
Germany. St. Pauli Girl Beer is the No. 2 selling German Beer and St. Pauli
Non-Alcoholic is the No. 1 selling imported Non-Alcoholic Malt Beverage. Crown
Imports LLC is the exclusive importer of St. Pauli Girl in the United States.
Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX:
GMODELOC), Mexico's leading company in the brewing, distribution and sale of
beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading
international beverage alcohol producer, importer and marketer. For more
information, visit www.crownimportsllc.com. For more information on St. Pauli
Girl, visit www.stpauligirl.com or become a fan on Facebook.
###
CONTACT
Media
Bill Ligas - 312-873-9279
2011 St. Pauli Girl Poster:
http://hugin.info/143788/R/1508283/443141.jpg
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originality of the information contained therein.
Source: Constellation Brands Inc via Thomson Reuters ONE
[HUG#1508283]
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Datum: 20.04.2011 - 18:09 Uhr
Sprache: Deutsch
News-ID 53781
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