Traackr Introduces I3(TM); Quantifies Business Value of Influencer Relationships with Industry-First Integrated Influencer Intelligence
(Thomson Reuters ONE) -
Innovative technology enables accurate performance reporting for influencer
marketing programs by surfacing engagement data across an influencer's entire
content footprint and benchmarking brand initiatives.
SAN FRANCISCO, May 03, 2017 (GLOBE NEWSWIRE) -- Traackr, the
enterprise influencer relationship management software provider, today unveils
I3, its powerful integrated influencer intelligence technology that enables
brands to quantify the value of influencer relationships on their business, and
benchmark their influencer programs in the marketplace.
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Traditionally marketers have been severely limited in their ability to correlate
influencer activity with strategic objectives. Traackr's I3 works by aggregating
vast amounts of influencer content across all major platforms and layering rich
engagement data over influencer activity showing how an influencer's audience
interacts with their content.
"Our mission is to enable deeper relationships between brands and influencers,"
says Pierre-Loic Assayag, CEO, Traackr. "With the introduction of I3, our
customers can now quantify the value of such relationships and make intelligent,
data-driven decisions on where to allocate more resources."
In the past, marketers have relied on metrics like influencer audience size to
determine the value of relationships, which often leads to false positives. This
means brands may partner with influencers who have broad reach, but fail to
inspire their audience to take action. Traackr's new analytics module, powered
by I3, reveals the actual results an influencer generates with all of their
content, no matter if it is sponsored by the brand or organically produced.
"We rely on the voice of our influencers to bring Travelocity's mission to life
and relate to our customers," says Laura Cleary, Senior Social Media Manager,
Travelocity. "Traackr's influencer intelligence is game changing because we can
now show the business value of an influencer by understanding how an
influencer's audience responds to their travel-related content."
Traackr's new analytics allow marketers to benchmark their brand in the
marketplace and define a baseline to measure progress. It's easy to see which
strategies, platforms, content and influencers yield better results when talking
about different brands, or topics.
With these insights so easily accessible, influencer marketers are empowered to:
* Decide which types of content and platforms are worth their time and
investment by analyzing influencer engagement across all channels
* Understand who competitors are working with and how their influencer
activations are performing
* Compare the impact of paid versus organic influencer mentions and derive
contextual insights for future influencer activations
The new analytics, powered by I3, are live for all Traackr customers today and
are available to enterprises as part of Traackr's Professional Package. To learn
more, visit www.traackr.com.
About Traackr
Traackr builds IRM technology that enables brands to effectively manage, measure
and scale influencer strategies, while maintaining authenticity. This gives CMOs
and their teams the ability to align influencers along the customer journey,
impacting buying decisions at each moment-of-truth with trustworthy touch
points. Traackr's SaaS platform powers leading influencer programs for B2B and
B2C global enterprises such as L'Oréal, The Coca Cola Company, Samsung,
Microsoft, Intel, SAP, Orange, USAA, Merck, Roche and Capital One. Traackr is an
international company with offices in San Francisco, Boston, New York, Paris and
London, conducting business in 11 languages and customers in 38 countries.
Press Contact
Julie Skinner
Rare Consultancy
julie(at)rareconsultancy.com
julie(at)traackr.com
+44 7950 899130
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Traackr via GlobeNewswire
Datum: 03.05.2017 - 15:00 Uhr
Sprache: Deutsch
News-ID 540015
Anzahl Zeichen: 5258
contact information:
Town:
San Francisco
Kategorie:
Business News
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"Traackr Introduces I3(TM); Quantifies Business Value of Influencer Relationships with Industry-First Integrated Influencer Intelligence"
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