Sony Ericsson puts developers at the centre of user experience with
XPERIA(TM) X2
(Thomson Reuters ONE) - New streamlined development tool maximises revenue opportunities andallows developers to create the first Windows Mobile® 6.5applications for the XPERIA(TM) X2Lund, Sweden - September 2, 2009 - Sony Ericsson launches the PanelSDK in a drive to encourage developers to create content for theXPERIA(TM) X2. The eye-catching interface includes a new range ofinteractive Panels on the home screen offering business, fun andcommunication features. By providing unparalleled real estate andmarketing visibility, the Panel interface makes the developer centralto the user experience.The Panel SDK includes a Panelizer which turns existing Flash, Javaand Windows Mobile® applications into Panels for the XPERIA(TM) X2 ,and a native software development kit which allows developers to bethe first to create panels for the Windows Mobile® 6.5 platform.Using the Panelizer, developers are able to maximise the investmentsthey have already made creating compelling applications. In just acouple of clicks and with no separate tool purchase, the Panelizergives developers a low-cost way to turn their content into the uniqueSony Ericsson Panel experience. Panels are then just one touch awayfrom the consumer's home screen, allowing developers to truly shapethe user's mobile entertainment experience.Besides supporting Panels and native applications, the XPERIA(TM) X2is also equipped with a Java Runtime that makes Java/Capuchinapplications run as well integrated as native applications.Applications accepted as panels will be made available on SonyEricsson's market place, PlayNow(TM) arena, giving developers accessto an even wider range of consumers using other Sony Ericssonhandsets. Developers from around the world also benefit from the 70%net revenue share offered by PlayNow(TM) arena, which is available in18 countries."Putting developers' applications directly in front of consumers is acrucial focus for us," says Christopher David, Head of Developer andPartner Engagement at Sony Ericsson. "We created the Panel SDK tostreamline the development process, minimising the time it takes toget applications directly to the consumer and providing developerswith additional revenue opportunities."How it worksDevelopers can submit their applications by following these simplesteps: * Go to Sony Ericsson's Developer World website http://developer.sonyericsson.com * Download the Panel SDK and follow the short Panel SDK tutorial * Go to http://submit.sonyericsson.com and upload 'Panelized' applications * Within 30 days the submission approval process will be complete. Successful applications are automatically available for wider usage on PlayNow(TM) arena. - ENDS -Sony Ericsson is a top, global industry player with sales of around97 million phones in 2008. Diversity is one of the core strengthsof the company, with operations in over 80 countries includingmanufacturing in China and R&D sites in China, Europe, India, Japanand North America. Sony Ericsson was established as a 50:50 jointventure by Sony and Ericsson in October 2001, with global corporatefunctions located in London.FOR MEDIA INFORMATION PLEASE CONTACT:US EnquiriesKatherine BrodahlBurson-Marsteller | San Francisco415.591.4018katherine.brodahl(at)bm.comEurope/India/China enquiriesHeleana QuarteyBurson-Marsteller | EMEA+44 207 300 6348heleana.quartey(at)bm.comSony Ericsson Content & Service CommunicationsUllrika Svenburg: +46 761 44 24 27General Press: +44 208 762 5858E-mail: press.global(at)SonyEricsson.comProduct images: www.sonyericsson.com/presshttp://hugin.info/133603/R/1338633/319640.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 02.09.2009 - 17:01 Uhr
Sprache: Deutsch
News-ID 5405
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