K-stores and Kesko help customers promote health
(Thomson Reuters ONE) -
KESKO CORPORATION PRESS RELEASE 02.05.2011 AT 09.00 1(2)
Kesko's 11th Corporate Responsibility Report has been published in a revised
form. One of the five themes of the report is healthiness, which covers the K-
Group's food, building and home improvement, and sports stores' operations aimed
to help customers in health promotion by providing them with information and
offer them health promoting products.
Kesko's responsibility programme 2008-2012 sets several targets related to
healthy lifestyles and responsible products. Kesko's 2010 Corporate
Responsibility Report covers the objectives, actions and results of the
responsibility programme.
This year, the report is divided into three sections: the general section, the
theme section and the GRI indicator section. The selected themes are impact on
society, wellbeing at work, energy solutions, responsible purchasing and sales
as well as healthiness.
Product Research develops new foodstuffs
Health aspects hold a prominent place in the product development of Pirkka
products. The Pirkka range includes four cholesterol lowering Pirkka Reducol
products. Since 2008, sugar, fat and salt have been reduced from the Pirkka
products. By the end of 2010, we had reformulated a total of over 80 Pirkka
products in this way.
The GDA (the Guideline Daily Amount) label has been added to all Pirkka products
where appropriate.
'What are we having today?'
The Pirkka test kitchen has created cooking recipes for K-store customers for as
long as 50 years. The pirkka.fi website provides a choice of some 4,000 recipes
On weekdays, the MTV3 television channel broadcasts the programme 'What are we
having today?' All of the 800 editions and their recipes are available at:
www.mitatanaansyotaisiin.fi and www.pirkka.fi.
Kesko Food's Consumer Service received over 19,000 contacts in 2010. The
feedback concerned product complaints, product inquiries, questions about
cooking
and new ideas.
K-food stores highlight healthiness
Fruits and vegetables are an important part of a wholesome diet. A K-supermarket
selection includes 60 different fruits and 140 vegetables and root crops on
average.
K-supermarkets annually organise fruit campaigns in which they offer different
fruits at one euro per kilo, pack, box or bag.
Tips and advice for wholesome diets are available from more than 420 K-Food
Specialists in K-food stores.
Building and home improvement stores offer products which help promote
customers' health
Cello indoor paints, sold in the K-rauta and Rautia stores, carry both the M1
and the Allergy labels. The M1 classification granted by the Building
Information Foundation RTS indicates that the product's emissions into indoor
air are low. The Allergy label tells that the range has been developed in
cooperation with the Allergy and Asthma Federation. The Cello adhesive and the
FXA light filler have also been granted the M1 label.
Physical activity generates health
Kesko promotes physically active lifestyles and wellbeing of children, families
with children and youths in cooperation with the Young Finland Association. The
Your Move Grand Event, taking place in Helsinki on 27 May-1 June 2011, is
expected to attract nearly 50,000 youths from different parts of Finland to get
moving and having fun.
According to Intersport's 'Sport to the People' concept, sport has something for
everyone regardless of age. Intersport stores provide different physical
activity services and events for their customers.
The Kunnossa.fi service, piloted at Intersport Jumbo, enables customers to have
their fitness levels and body ages measured. Intersport stores arrange running
clinics for their customers with a physical therapist present for advice in
choosing running shoes. Intersport stores provide Footbalance analyses and
corrective shoe inserts to help correct foot position, a treatment needed by
many.
In its Corporate Responsibility Report, Kesko has followed the A+ application
level of the GRI (Global Reporting Initiative) guidelines and the report has
been assured. The report has been published in Finnish and English in print and
in PDF format which can be downloaded from: www.kesko.fi/responsibility. The
report can be ordered at: www.kesko.fi/media.
Further information is available from Merja Haverinen, Senior Vice President,
Corporate Communications and Responsibility, tel. +358 1053 22764 and Helena
Frilander, Corporate Responsibility Manager, tel. +358 1053 23143.
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the
daily lives of consumers. Kesko has about 2,000 stores engaged in chain
operations in the Nordic and Baltic countries, Russia, and Belarus.
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originality of the information contained therein.
Source: Kesko Oyj via Thomson Reuters ONE
[HUG#1511287]
Unternehmensinformation / Kurzprofil:
Datum: 02.05.2011 - 08:00 Uhr
Sprache: Deutsch
News-ID 54105
Anzahl Zeichen: 5839
contact information:
Town:
Kesko
Kategorie:
Business News
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