Heineken named preferred bidder for two breweries in Ethiopia
(Thomson Reuters ONE) -
Amsterdam, 5 May 2011 - Heineken N.V. today announced that the government of the
Federal Democratic Republic of Ethiopia has named the company as the preferred
bidder for the Bedele and Harar breweries. The winning bids for the breweries
were US$85 million and US$78 million, respectively. Heineken will now work with
the government to finalise the transaction. The decision follows Heineken's
participation in the public auction for the two breweries.
Commenting on today's announcement, Tom de Man, President of Africa and Middle
East for Heineken, said:
"We are delighted that our offer to acquire these two breweries has been
selected as the winner by the Ethiopian Privatization and Public Enterprise
Supervising Agency. This transaction represents another important step in
Heineken's strategy of increasing its exposure to emerging markets and we look
forward to working with the Ethiopian government to grow the Ethiopian beer
market and economy. Ethiopia is one of Africa's most promising beer markets and
our expansion into this market underlines our commitment to Africa and
strengthens our platform for continued growth in the region."
The two breweries have a combined market share of 18% with brands such as
Bedele, Harar, Hakim Stout and Harar Sofi (malt).
Ethiopia is Africa's second most populated country with 85 million people and
its beer market (3 million hectolitres in 2010, source Plato) grew approximately
20% per year over the past 5 years, compared to a GDP growth of 8%. Beer and
non-alcoholic malt consumption in Ethiopia was approximately 4 litres per capita
in 2010, which is well below the global average of 27 litres and below beer
consumption in neighbouring countries, such as Tanzania (7 litres), Uganda (9
litres) and Kenya (10 litres). In addition to a fast growing population and a
developing beer market, the country's political stability and improving economy,
make Ethiopia a promising, long-term growth market for Heineken in Africa.
Press enquiries
John-Paul Schuirink
Tel: +31 20 5239 355
john-paul.schuirink(at)heineken.com
Investor and analyst enquiries
Jan van de Merbel / George Toulantas
Tel: +31 20 5239 590
investors(at)heineken.com
Editorial information:
Heineken is one of the world's great brewers and is committed to growth and
remaining independent. The brand that bears the founder's family name - Heineken
- is available in almost every country on the globe and is the world's most
valuable international premium beer brand. The Company's aim is to be a leading
brewer in each of the markets in which it operates and to have the world's most
valuable brand portfolio. The Company operates 140 breweries in more than 70
countries and sold 205 million hectolitres of beer on a 2010 pro-forma basis.
Heineken is Europe's largest brewer and the world's third largest by volume.
Heineken is committed to the responsible marketing and consumption of its more
than 200 international premium, regional, local and specialty beers and ciders.
These include Amstel, Birra Moretti, Cruzcampo, Dos Equis, Foster's, Kingfisher,
Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger
and Zywiec. On a 2010 pro-forma basis, including FEMSA Cerveza, revenue totalled
?17 billion and EBIT (beia) was ?2.7 billion. The average number of people
employed is more than 70,000. Heineken N.V. and Heineken Holding N.V. shares are
listed on the Amsterdam stock exchange. Prices for the ordinary shares may be
accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter
Equities 2000 Service under HEIN.AS and HEIO.AS. Most recent information is
available on Heineken's website:http://www.heinekeninternational.com.
Click here to open the press release.:
http://hugin.info/130667/R/1512630/448229.pdf
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Heineken N.V. via Thomson Reuters ONE
[HUG#1512630]
Unternehmensinformation / Kurzprofil:
Datum: 05.05.2011 - 08:01 Uhr
Sprache: Deutsch
News-ID 54279
Anzahl Zeichen: 4756
contact information:
Town:
Amsterdam
Kategorie:
Business News
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"Heineken named preferred bidder for two breweries in Ethiopia"
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