Esmerk Finland granted the Key Flag symbol
(Thomson Reuters ONE) -
Press Release 10 May 2011
The Association for Finnish Work has granted Esmerk Finland the right to use the
Key Flag symbol in its news services produced in Finland. Esmerk news service,
the media monitoring service Esmerk Tracking, the internet monitoring service
Esmerk WebWatch, and the social media monitoring service Esmerk Blog&Forum
Watch, as well as Esmerk's Consumer Report, and the Society of the Future report
have been granted the right to use the Key Flag symbol in recognition of Finnish
work and know-how.
- Esmerk's news service is developed and produced in Finland by experts. The
high quality and tailored business intelligence service helps our clients to
succeed. We want to emphasise the high degree of domestic origin of our
services, and we feel that the very well-known Key Flag is the best way to
convey this to clients. The Key Flag expresses the high quality of our services
and the fact that they are responsibly produced, says Ilkka Räsänen, Managing
Director of Esmerk Finland.
As many as nine out of ten Finns in the age group 15 - 74 recognise the Key
Flag. An equal number of Finns feels that a symbol indicating origin is needed
as buyers have the right to know the country of origin of the products they buy.
The voluntary symbol indicating origin has been introduced by Finnish
organisations in response to consumers' requirements. The Key Flag is granted by
the Association for Finnish Work, and it is a registered collective trade mark
that proves a product or service is Finnish-made. The Key Flag symbol is issued
to Finnish products or services when at least 50% of production, depending on
the sector in question, is of Finnish origin. About 700 companies use the symbol
on almost 1,500 products, product groups, or services.
Additional information:
Esmerk Finland
Ilkka Räsänen
Managing Director
tel. +358 9 122 4300
ilkka.rasanen(at)sanoma.fi
Esmerk provides its clients with targeted, concise, and comprehensive
information and media monitoring services. Esmerk has seven offices worldwide,
with 200 employees monitoring media from 140 countries. Esmerk is part of Sanoma
Learning & Literature, a division of the Sanoma Group. Additional information
from www.esmerk.com.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Sanoma Oyj via Thomson Reuters ONE
[HUG#1514142]
Unternehmensinformation / Kurzprofil:
Datum: 10.05.2011 - 14:22 Uhr
Sprache: Deutsch
News-ID 54464
Anzahl Zeichen: 3039
contact information:
Town:
Helsinki
Kategorie:
Business News
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