Swedish Touring Car Championship (STCC) and Lagardère Sports selects Net Insight and Storyfire to deliver an innovative live OTT streaming format for STCC based on Sye
(Thomson Reuters ONE) -
Net Insight is partnering with STCC and Lagardère to showcase Sye and this new
immersive experience to the Nordic racing fans for the first time.
Stockholm, Sweden - Net Insight, the leading provider in media transport and
resource scheduling, partners with STCC , Lagardère and Storyfire to provide a
truly immersive racing viewing experience on mobile devices. The solution will
be streamed and available for all fans at the premier of the STCC event at
Solvalla, 17 June 2017.
"We are very excited about being able to bring STCC closer to all motor sport
enthusiasts and offer them a completely new viewing experience. The TV and media
industry is currently going through a huge transformation and this partnership
is equally important as it is exciting when it comes to demonstatrating the
future of television and bringing people closer together", says Fredrik
Tumegård, CEO of Net Insight.
Net Insight has partnered with Storyfire to provide a new sports format for
racing that truly changes the concept of viewing live motor sports. It includes
parallell feeds from well-known motor sport influencers including comments and
analysis about the race. The app solution also includes in-car cameras allowing
viewers to follow their favourite driver and view multiple feeds at the same
time to follow parallel actions on the track. Thus, the solution turns the
viewers into their own producers, making them part of the live event. The
inherent low delay, synchronized delivery and fast channel switching of Net
Insight's live OTT solution Sye is fundamental in providing the true live
experience and engaging the viewers.
"This is the first glimpse of the future of live sports viewing. STCC has always
been in the forefront in creating new value added services for our fans, and we
are sure they will be as excited as we are to make this available to our race
event broadcasts", says Jonas Lundin, CEO of STCC.
Lagardère, a leading sports and entertainment agency which has partnered with
STCC on sponsor and hospitality rights, has been instrumental in exploring the
new monetization opportunities in collaboration with sponsors.
"This format opens up many new opportunities for content owners and rights
holders to monetize their content without cannibalizing on existing rights. We
are excited to be part of this pioneering project and see a big potential for
other sports and international events to further monetize on their content",
says Martin Håkansson, CEO of Lagardère Sports Scandinavia.
The solution complements the existing broadcast TV and opens up new revenue
streams and monetization opportunities for the content and right's owners.
"This format has been developed in order for the broadcasters and its right
holders to develop its offering to a digital and specific audience. It also
provides the opportunity to distribute the STCC race to other media partners,
and to open up several new selected windows of live broadcasts for its rights
owners. The creative idea is a first look at the new live TV window that
combines the traditional TV broadcast with the experience of being in the car
with the STCC drivers", says Tobias Bringholm, founder and CEO of Storyfire.
The Solvalla event June 17, 2017 will be a showcase for sponsors and partners,
to highlight the potential for a possible full roll out during 2018. The order
value for this event is less than SEK 1 million.
For further information, please contact:
Fredrik Tumegård, CEO of Net Insight, +46 8 685 04 00,
fredrik.tumegard(at)netinsight.net
This information is information that Net Insight AB is obliged to make public
pursuant to the EU Market Abuse Regulation. The information was submitted for
publication, through the agency of the contact person set out above, at 4.30pm
CET on June 1, 2017.
About Net Insight
Net Insight's vision is to enable a live and interactive media experience for
anyone on earth. Our aim is to lead progress and enable a global media
marketplace where live content can be exchanged and interaction among TV
audiences can take place in real-time. We want to create the media experience of
the future, centered on content.
Net Insight delivers products, software and services for effective, high-quality
media transport, coupled with the effective management of resources, all, which
creates an enhanced TV experience. Net Insight's offerings span across the
entire media spectrum, starting from TV cameras and TV studios, right through to
the TV consumers. Our solutions benefit network operators, and TV and production
companies, by lowering total cost of ownership, improving their workflow
efficiencies and providing them with the ability to capture new business
opportunities.
More than 500 world-class customers run mission critical media services using
Net Insight's solutions, covering more than 60 countries worldwide. Net Insight
is listed on Nasdaq Stockholm.
For more information, please visit netinsight.net
About Swedish Touring Car Championship (STCC):
For more information, please visit www.stcc.se/
About Lagardère Sports
For more information, please visit lagardere-se.com/
About Storyfire
For more information, please visit storyfire.se/
Press release (PDF):
http://hugin.info/130084/R/2109917/801792.pdf
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Net Insight AB via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 01.06.2017 - 16:38 Uhr
Sprache: Deutsch
News-ID 545895
Anzahl Zeichen: 6528
contact information:
Town:
Stockholm
Kategorie:
Business News
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