From student idea to communal housing concept - people queuing for StudioHomes since last year
(Thomson Reuters ONE) -
SATO Corporation, Press Release, 16th June 2017 at 11:15 am
The queue for the 68-unit SATO StudioHome pilot building that will be completed
in Vantaa later this year has been lining up since last year. The home renting
will kick off in earnest in August. SATO is looking for residents with strong
motivation to take part in brainstorming ideas for housing and communal
activities in the building. Spaciousness for the mini-sized one-bedroom
apartments has been achieved not only with a new approach to design but also
with a focus on communal areas.
The idea of communal housing that was first voiced at an innovation camp for
general upper secondary school students is about to become reality in the
Martinlaakso district of Vantaa. SATO's first StudioHome of 68 units will be
completed towards the end of the year and the new residents will be moving into
their StudioHomes before Christmas.
According to SATO President and CEO Saku Sipola, the StudioHomes came into being
in response to the need for affordable and community-oriented housing solutions.
"Clever design has resulted in homes that seem markedly more spacious than
their floor area would indicate. The sleeping and living areas have been clearly
separated. Despite the official floor area being small, in terms of function the
homes are one-bedroom units. The skilfully designed communal areas along with a
residential base who we hope will create a good housing concept let all
residents have access to living spaces outside their own apartments, Sipola
says.
Personal living space can be significantly increased simply by opening the front
door in the StudioHomes. The ground floor of the building houses a laundry room
as well as a large communal lounge doing double duty as a coffee shop and shared
living room for the residents while the top floor features a spacious terrace,
sauna and lounge with fireplace. The StudioHome communal areas allow neighbours
to interact, thus creating the foundation for shared activities.
Risk paid off
Monica Aro, Vice President, Development at SATO says that SATO clearly took a
calculated business risk in launching this innovative communal housing project.
"I am happy to report that the risk has already paid off. We have been contacted
by dozens of customers interested in renting these homes," she says.
The residents envisioned for the StudioHomes are people who are interested in
contributing to a sense of community and extending their living space beyond
their own walls. Respect for the wishes and privacy of each resident is still a
paramount consideration in building this new housing concept.
"The idea of what makes a home is changing and we hope to find for our pilot
building residents who want to be part of this change. A variety of tools are in
place in the StudioHomes to encourage and guide the residents towards
communality and interaction. Of course, it is ultimately up to each resident to
decide for themselves the extent to which they wish to become involved in
communal activities," Aro notes.
Pilot project provides direction for affordable and different housing
innovations
Housing production in Finland is reaching record levels at present. Demand is
high for affordable homes situated in growth centres. The StudioHome building in
Vantaa also represents experimentation with a new kind of affordable housing
concept that makes the most of the floor area within the home and also expands
living spaces to the communal areas.
"Finland needs a broader range of housing options because the needs and wishes
of people vary from one to the other and are constantly evolving in step with
urbanisation. StudioHome is a response to one set of needs that puts a premium
on a sense of community, new kinds of homes and affordable monthly rent. We have
other reasonably priced and comfortable housing concepts in the pipeline as
well," Sipola points out.
"Of course we are hoping that StudioHome will provide a hub for communal housing
ideas and concepts that at the next stage will benefit our customers elsewhere
as well.
StudioHome in brief:
* StudioHome had its inception in the ideas generated within the SATO
innovation team and the SATO JuniorHome project for upper secondary school
students, in which the notions of community and living space expansion
beyond one's own walls rose front and centre.
* The pilot building rising on Raikukuja street in the Vantaa district of
Martinlaakso under exceptional planning permission contains a total of 68
homes. The homes have an official floor area of 15.5 square metres. This is
augmented by a sleeping loft of 6.3 square metres, which in terms of
function make the homes one-bedroom units. The monthly rent is ?500 + water
charge.
* The two-stage application process will kick off in August 2017 and the
residents will be able to move into their new homes before Christmas.
More information:
Monica Aro, Vice President, Development, phone 0201 34 4006 or 0400 458 309,
monica.aro(at)sato.fi
www.sato.fi/en
SATO is one of Finland's leading lessors of rental apartments. SATO aims to
offer full options for rental housing and an excellent customer experience. At
the end of 2016, SATO owned a total of 25,300 rental apartments in Finland's
largest growth centres and in St. Petersburg.
We contribute to sustainable development and initiative through our operations,
and engage in open interaction with our stakeholders in order to produce added
value. We operate over the long term and profitably. We increase the value of
housing assets through investments and divestments and through our repair
activities.
SATO Group's net sales in 2016 stood at EUR 263.0 million* in accordance with
the new reporting practices, its operating profit stood at EUR 267.2 million and
its profit before taxes was EUR 219.4 million. The value of SATO's investment
assets is EUR 3.4 billion.
*Net sales have been changed in accordance with the new reporting practices.
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: SATO Oyj via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 16.06.2017 - 10:15 Uhr
Sprache: Deutsch
News-ID 548296
Anzahl Zeichen: 7098
contact information:
Town:
Helsinki
Kategorie:
Business News
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"From student idea to communal housing concept - people queuing for StudioHomes since last year"
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