Publicis Groupe Builds the First Professional Assistant Platform Powered by AI and Machine Learning
(Thomson Reuters ONE) -
Publicis Groupe Builds the First Professional Assistant Platform Powered by AI
and Machine Learning
Publicis Groupe makes a bold investment in the platform of the future
June 20, 2017 - Paris - Publicis Groupe [Euronext Paris FR0000130577, CAC 40]
Chairman & CEO, Arthur Sadoun, today announces the next step of The Power of
One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of
Publicis Groupe. After the acquisition of Sapient with its world-class
technology expertise, and after having broken the barriers between our different
entities to form Solution hubs, Publicis Groupe builds the platform of the
future: Marcel. Marcel will be the first-ever professional assistant platform
powered by artificial intelligence and machine learning, that connects 80,000
employees across 200 disciplines in 130 countries. Marcel draws on the
predictive nature of AI to identify opportunities, anticipate clients' needs,
connect people, and unleash creativity while harnessing the power of the
Groupe's data spine to drive business solutions.
Marcel's features are inspired by the results of Publicis Groupe's global talent
survey conducted in 2017, revealing authentic insight about how the people
within our company want to work in the future.
Marcel will give Publicis Groupe newfound opportunities to connect diverse and
extreme skillsets seamlessly -- designers with data scientists, robotics with
retail specialists, consultants with creators, the possibilities are endless,
business solutions infinite, all at the service of our clients.
In order to develop and deploy the platform, Publicis Groupe will shift its
promotional budget from industry events to focus its investment. In June 2018,
Publicis Groupe plans to launch Marcel exclusively at Viva Technology, the
world's leading event for technology and innovation, in Paris. Publicis Groupe
will resume its participation in industry events in September 2018.
Arthur Sadoun, Chairman & CEO: "Marcel is another milestone in our ambition to
become a platform at the service of our clients. Make no mistake, it is an
operational transformation. We are one of the last industries that has yet to
unleash the power of every individual thanks to technology. It's time to draw a
line in the sand for our people."
Carla Serrano, Chief Strategy Officer: "We are applying the strategy we
recommend to our clients to ourselves - future-proof your business by delivering
valued experiences to your clients, your partners and especially your employees.
With Marcel, every person that works at Publicis will come face to face with
their best work."
Mark Tutssel, Creative Chairman of Publicis Communications: "Marcel is a
platform for talent and creativity without borders. It unleashes the collective
creative firepower of the Groupe, and is a springboard for the infinite
potential of ideas."
Named after Marcel Bleustein Blanchet, the founder of Publicis and a
creative visionary who once said "An entrepreneur is a person who leaves the
least amount of time between an idea and its execution." Marcel will allow just
that.
Watch the video presentation of Marcel here: http://bit.ly/2swnwZk
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in
marketing, communication, and digital transformation, driven through the
alchemy of creativity and technology. Publicis Groupe offers its clients
seamless access to its tools and expertise through modular offering. Publicis
Groupe is organized across four Solutions hubs: Publicis Communications
(Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL,
Prodigious), Publicis Media (Starcom, Zenith, Mediavest | Spark, Blue 449,
Performics), Publicis.Sapient (SapientRazorfish, DigitasLBi, Sapient
Consulting) and Publicis Health. These 4 Solution hubs operate across
principal markets, and are carried across all others by Publicis One, a fully
integrated service offering bringing together the Groupe's expertise under one
roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
Contacts
Publicis Groupe
Peggy Nahmany
Corporate Communications
+ 33 (0)1 44 43 72 83
peggy.nahmany(at)publicisgroupe.com
Jean-Michel Bonamy
Investor Relations
+ 33 (0)1 44 43 77 88
jean-michel.bonamy(at)publicisgroupe.com
Chi-Chung Lo
Investor Relations
+ 33 (0)1 44 43 66 69
chi-chung.lo(at)publicisgroupe.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 20.06.2017 - 17:50 Uhr
Sprache: Deutsch
News-ID 548958
Anzahl Zeichen: 6164
contact information:
Town:
Paris
Kategorie:
Business News
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"Publicis Groupe Builds the First Professional Assistant Platform Powered by AI and Machine Learning"
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