IPG Hosts Global Women of Color Summit at Cannes Festival of Creativity
(Thomson Reuters ONE) -
New Research to Reveal the Impact of Gender Diversity Efforts on Women of Color
Breakfast to Feature Top Marketers, Media Partners and Global Film Icon Halle
Berry
Cannes, FRANCE - June 20, 2017 - Interpublic Group (NYSE: IPG) announced today
that the company is hosting a summit at the Cannes Festival of Creativity to
focus on the communication industry's gender diversity efforts and their impact
on global women of color. "THROUGH NEW EYES: The IPG Women's Breakfast" will be
available for viewing on Wednesday June 21(st), beginning at 9:00 AM CET, via
Facebook Live on IPG's Facebook page,
https://www.facebook.com/InterpublicGroup/.
At the summit, new proprietary research co-commissioned by Refinery29, National
Geographic and IPG will provide fresh insights into women of color - women from
diverse non-white racial, ethnic, national and cultural backgrounds - who have
been underrepresented in gender conversations thus far.
"THROUGH NEW EYES" will also feature a talk from comedian and disability
advocate Maysoon Zayid; a panel discussion with top global marketers moderated
by the BBC's Zeinab Badawi; and a one-on-one conversation with Editor-in-Chief
of Teen Vogue Elaine Welteroth and Halle Berry, the Academy Award-Winning
Actress, Producer and Founder of HALLEWOOD.
Michael Roth, Chairman and CEO of IPG and host of the breakfast, stated: "We
launched our popular annual Cannes event in 2011 to raise awareness of the need
for more gender diversity in the industry and to challenge the industry to make
progress. Since then, gender equality has become a common topic at Cannes and at
industry programs around the world. But when you look around these rooms - even
at IPG's own events - you see that women of color are underrepresented in the
conversations. It's a business imperative to change the status quo, and that's
the process we want to begin with this summit."
"Our research shows that the range of unique aspects of identity that women use
to define themselves now requires marketers and the content they create to begin
addressing personal identifiers rather than traditional demographics," commented
Brooke Hinton, Insights Manager at Refinery29, who will co-present the research
findings at the summit.
Heide Gardner, Chief Diversity and Inclusion Officer for IPG, stated: "Global
women of color make up the largest untapped labor force for our industry and the
largest consumer marketplace for our clients. This year's breakfast will serve
as a platform to build awareness and a call to action to adapt gender equality
approaches to include women of more diverse backgrounds for our workforce, and
to be more thoughtful in our marketing when it comes to the concerns and
interests of these women."
"THROUGH NEW EYES" is intended to shed light on the truth that women have many
group identities outside of gender - nationality, race, ethnicity, sexual
orientation, motherhood, work, skin tone and other dimensions of diversity. This
summit will explore how intersections of identities can affect women's
perceptions and experiences with media, brands, careers and fans.
# # #
About Interpublic
Interpublic is one of the world's leading organizations of advertising agencies
and marketing services companies. Major global brands include Craft, FCB (Foote,
Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide,
MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and
Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell
Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency.
For more information, please visit www.interpublic.com.
# # #
Contact Information
Tom Cunningham
(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: INTERPUBLIC GROUP OF COMPANIES, INC. via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 20.06.2017 - 21:41 Uhr
Sprache: Deutsch
News-ID 548999
Anzahl Zeichen: 4825
contact information:
Town:
New York
Kategorie:
Business News
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