Urban Airship Analysis of Retailers' Mobile Wallet Coupons and Loyalty Cards Reveals Widespread Peer-to-Peer Sharing
(Thomson Reuters ONE) -
Sharing capabilities built into Apple Wallet passes increase businesses' mobile
footprint by 4.3X on average
PORTLAND, Ore., June 22, 2017 (GLOBE NEWSWIRE) -- On the heels of WWDC, where
Apple detailed new pass-sharing controls coming to Apple Wallet passes with iOS
11, digital growth company Urban Airship revealed results of the industry's
first data study on mobile wallet pass sharing behavior. Analysis of more than
one million Apple Wallet coupons and loyalty cards of major retail brands shows
that for every mobile wallet pass a customer installs, it is shared and added to
3.3 other mobile devices on average-a 4.3X share rate. More than three-quarters
of retailers' installed passes were the result of sharing versus being created
and distributed through their marketing channels.
Photos accompanying this announcement are available at:
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"This data shows Apple Wallet passes unlock network effects for business growth,
lowering the cost of customer acquisition by offering an incredibly simple path
for customer referrals and repeat business," said Brett Caine, CEO and
president, Urban Airship. "Best of all, any size business can implement mobile
wallet passes, which are 10-25X less expensive than traditional plastic cards
and offer dynamic updates and lockscreen notifications for expiration alerts,
location-aware reminders, new loyalty levels achieved, and much more."
Mobile wallet coupons see a higher rate of sharing than loyalty cards at 5.3X
versus 3.9X on average. The percent of passes shared varied across brands, with
the top-half of retailers seeing 46.4 percent of passes being shared on average,
while the bottom-half saw 17.4 percent of passes shared on average. Regardless
of the brand, shared mobile wallet passes multiplied the total number of passes
installed on consumers' devices. Furthermore, the data shows that sharing is
occurring at a peer-to-peer level rather than sharing facilitated by brands or
digital aggregators, as 95 percent of shares were to seven or fewer devices.
Every Apple Wallet pass includes a built-in Share link on the back, facilitating
easy sharing among family and friends, and it's a feature consumers are using in
droves.
Methodology
Urban Airship analyzed aggregate data from major multi-channel retail brands'
Apple Wallet loyalty cards and coupons currently installed on mobile devices.
Analysis included more than one million mobile wallet passes, of which 60
percent were loyalty cards and 40 percent were coupons.
About Urban Airship
Urban Airship® (www.urbanairship.com) is trusted by thousands of businesses to
drive growth with mobile. Every day, marketers and developers depend on Urban
Airship to deliver billions of digital moments through personalized, interactive
notifications that inspire interest and drive action. Urban Airship is used by
many of the world's most admired companies, including Adidas, Alaska Airlines,
The Home Depot, NBC Universal, Sky Media and Zillow.
For more information, visit www.urbanairship.com, read our blog and follow us
on Twitter or LinkedIn.
Media Contacts:
Elena Keamy
Bateman Group
+1 415-651-4023
urbanairship(at)bateman-group.com
Adrian Ma or Jonny Stanton (EMEA)
Fanclub PR
+44 207 096 1375
adrian.ma(at)fanclubpr.com
jonny.stanton(at)fanclubpr.com
Corey Gault
Urban Airship
+1 503-206-9164
corey(at)urbanairship.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Urban Airship via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 22.06.2017 - 15:00 Uhr
Sprache: Deutsch
News-ID 549388
Anzahl Zeichen: 4383
contact information:
Town:
Portland, OR
Kategorie:
Business News
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"Urban Airship Analysis of Retailers' Mobile Wallet Coupons and Loyalty Cards Reveals Widespread Peer-to-Peer Sharing"
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