RedPoint Global: aggity and RedPoint Global Partner to Deliver Highly Personalised, Cross-Channel Campaigns
(Thomson Reuters ONE) -
aggity and RedPoint Global Partner to Deliver Highly Personalised, Cross-Channel
Campaigns
New Partnership Brings RedPoint's Market-Leading Customer Engagement Technology
to
Spain, Portugal and Mexico
WELLESLEY HILLS, Mass. and BARCELONA, Spain - June 26, 2017 - RedPoint Global, a
leading provider of data management and customer engagement technology, today
announced a strategic partnership with global consulting firm aggity to deliver
intelligent cross-channel campaigns throughout Spain, Portugal and Mexico. The
partnership will meet the growing marketing technology needs of the respective
markets. As part of their agreement, aggity will provide customer engagement
services using the RedPoint Customer Engagement Hub(TM) solution, which combines
the power of RedPoint's market-leading customer data platform to create rich,
dynamic unified customer profiles with its real-time customer interaction
platform that intelligently optimises customer engagement across all touchpoints
and enterprise business functions.
With RedPoint, enterprises have a hub for connecting all their customer data,
driving real-time decisions and intelligently orchestrating engagement with
their customers. RedPoint was recently recognised in the Gartner Magic Quadrant
for Digital Marketing Hubs, which evaluated the RedPoint Customer Engagement
Hub.[(1)] The RedPoint Customer Engagement Hub is an evolutionary step designed
to help organisations improve customer engagement as a means of sustaining
profitable revenue growth.
"Enterprises are increasingly looking to optimise customer engagement across all
touchpoints and enterprise business functions, and RedPoint's leading Customer
Enagement Hub more than meets this need," said aggity President and CEO Oscar
Pierre. "Our clients are always looking for the best technologies, and
partnering with a customer engagement technology leader like RedPoint will help
us deliver on our promise to provide exceptional cross-channel marketing
services."
In a recent report, Ovum Research Analyst Mila D'Antonio noted, "The company's
(RedPoint) open ecosystem gives customers the opportunity to leverage existing
investments in customer engagement systems, while incorporating new and emerging
technologies. Also, its expertise in data management from the C-level down has
worked in its favor for building a data-driven technology that intelligently
orchestrates next best actions and connects customer and enterprise insights to
better understand customer journeys."[(2)]
"aggity's reputation for excellence and industry-leading service gives me
confidence they will deliver RedPoint's technology effectively to a market
demanding only the best marketing technologies available," said RedPoint CEO
Dale Renner. "aggity is a proven and trusted solutions provider and our
partnership gives aggity a best-of-breed marketing automation technology,
enabling them to meet the growing demands in their markets while at the same
time expanding RedPoint's presence in the European and Latin American markets."
aggity delivers and executes cross-channel communication strategies that engage
customers on the right channel with the right offer to attract, retain, and
increase loyalty and revenue. Operating in more than 20 countries with over 750
active clients, aggity is one of the fastest growing business management
solutions providers headquartered in Spain.
[1] Gartner, Magic Quadrant for Digital Marketing Hubs, Andrew Frank, Christi
Eubanks, Lizzy Foo Kune, Martin Kihn, Jake Sorofman, 14 February 2017.
[2] On the Radar: RedPoint Global's data management background eases transition
to CEH, Mila D'Antonio, 5 April 2017.
Gartner Disclaimer
Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors
with the highest ratings or other designation. Gartner research publications
consist of the opinions of Gartner's research organisation and should not be
construed as statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About RedPoint Global Inc.
RedPoint Global provides market-leading data management and customer engagement
technology that empowers organisations to optimise customer value and deliver
their brand promise with high contextual relevance across all touchpoints. The
RedPoint Customer Engagement Hub delivers a unified view of each customer, in-
line analytics to determine next best actions, and intelligent orchestration to
personalise engagement across the enterprise. Leading companies of all sizes
trust the RedPoint Customer Engagement Hub to power their customer engagement
strategy and actuate profitable revenue growth. For more information,
visit www.redpoint.net.
About aggity
aggity is a multinational corporation specialising in business management
solutions and is headquartered in Barcelona (Spain) and has a central Latin
American office in Mexico with satellite offices in Argentina, Chile, Peru,
Brazil, Colombia, Venezuela and Ecuador. The company has centers focused on
digital transformation in Spain, Mexico and the United States. aggity has over
750 active clients in more than 20 countries in a variety of sectors including
food, finance and insurance, and health and public administration.
Public Relations Contact Information:
Stephanie Cooley, Dotted Line Communications
redpoint(at)dottedlinecomm.com; 415-254-0318
Ruth Bazinet, RedPoint Global
ruth.bazinet(at)redpoint.net; 781-725-0250 ext. 1337
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: RedPoint Global via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 26.06.2017 - 10:00 Uhr
Sprache: Deutsch
News-ID 549689
Anzahl Zeichen: 6743
contact information:
Town:
Wellesley Hills, MA
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 263 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"RedPoint Global: aggity and RedPoint Global Partner to Deliver Highly Personalised, Cross-Channel Campaigns"
steht unter der journalistisch-redaktionellen Verantwortung von
RedPoint Global (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
