Urbanization bad news for nationalism
(Thomson Reuters ONE) -
Man made the city, but now the city is shaping man. A global survey reveals that
city dwellers - dubbed Metropolitans - are open to the world and prefer to live
in diverse communities. They share a mindset influenced by urban living that
transcends cultural differences and geographical borders.
According to the Metropolitan Report presented by Metro International and
business intelligence firm United Minds, spanning 15,000 interviews in 30 cities
across 6 continents from Milan to Mumbai, Moscow to Mexico City, the
Metropolitans identify themselves as strongly with their city (67%) as with
their nation (69%).
* The city is our new nation. Rapid urbanisation combined with the effects of
globalisation is producing a class of citizens who share many values, habits
and defining characteristics related to urban living, says Paul Alarcón,
Research Director, United Minds.
The constant meeting and melding of cultures, ideas and races in modern cities
produces a global and open mindset. Metropolitans are excited by new challenges,
not scared of them.
Metropolitans are affluent, socially liberal, mobile, globally and
environmentally conscious and well-informed. They are less defined by race,
culture and geography than by their common citizenship of cities. They embrace
the diversity of urban life - with 65% saying they would rather live in an
ethnically diverse community than in a homogenous neighbourhood. 53% of
Metropolitans also think same-sex marriage should be legal.
* Cities are inherently diverse. Tolerance and understanding are prerequisites
to enjoy life in places you have to share with millions of others. In the
long run, the emergence of the Metropolitan mindset is bad news for
nationalist parties around the world, says Wilf Maunoir, Global Research
Director, Metro International.
Recent research strongly suggests that the better informed you are, the more
broad-minded and tolerant you are likely to be. The Metropolitan survey reveals
that city dwellers are heavy news consumers and that they are equally interested
in international news (67%) as they are in local news (65%).
Their interest in the world goes further than reading newspapers. Nine out of
10 are interested in travelling and visiting new places and every second
Metropolitan has travelled abroad for leisure in the past year. As urbanization
continues globally and cities get increasingly connected to each other, the
future for narrow-mindedness and nationalism looks bleak.
The Metropolitan Report
The Metropolitan Report report aims at helping local and global marketers,
employers and public officials to better understand the mind and lifestyle of
Metropolitans in order to better connect with this increasingly influential
global target group.
Organised around four themes - Values, Work, Play and Media, the report combines
survey analysis and illustrations, with infographics and expert's interviews:
philosopher Alain de Botton, three Michelin star chef Ferran Adrià, head of
Greenpeace International Kumi Naidoo among others.
Wilf Maunoir, Global Research Director, Metro International says: "The
Metropolitan Report is the testimony of Metro International's deep commitment to
cities and citizens. As the leading urban media brand, it is only our duty to
carry on investigating the mind of Metropolitans to keep pace with their
evolving information needs."
In the coming months, the report will be rolled out internationally through the
publication of editorial features targeted at readers in Metro newspaper and
through presentations and seminars for advertisers, media and creative agencies
- when city-specific results will be unveiled.
For further information, please visit www.metro.lu or contact
metropolitans(at)metro.lu
Wilf Maunoir, Global Research Director, Metro International +46 70 415 95 25
Paul Alarcon, Research Director, United Minds +46 733 240 853
***
ABOUT THE METROPOLITAN REPORT / PANEL
The Metropolitan Report is part of an ongoing global research programme that
aims at understanding the mindset and lifestyle of the modern city-dwellers -
the Metropolitans.
The results of the survey are representative of the online population aged 18 to
49 years old working or studying in 30 cities across 6 continents: Amsterdam,
Athens, Barcelona, Beijing, Berlin, Budapest, Cape Town, Copenhagen, Hong Kong,
Lisbon, London, Madrid, Mexico, Milan, Montreal, Moscow, Mumbai, New York,
Paris, Prague, Rome, Rotterdam, Santiago, Sao Paulo, Seoul, Sydney, St.
Petersburg, Stockholm, Tokyo, Toronto.
Based on over 15,000 online interviews, the survey was conducted between 18
January and 22 February 2011 by the Metropolitan Panel team. The Metropolitan
Panel (formerly known as Metro Life Panel) is Metro International dedicated
online research panel of Metropolitans.
For more information, visitwww.metropolitanpanel.com
ABOUT METRO INTERNATIONAL AND METRO
Metro is the largest international newspaper in the world. Metro is published
in over 100 major cities in 20 countries across Europe, North & South America
and Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of 17 million daily readers.
For more information, visit www.metro.lu
ABOUT UNITED MINDS
United Minds is a part of the Prime Group, a leading communication agency in
Europe. Based in Stockholm, Sweden, the group consists of more than 130
specialists in all aspects of marketing, corporate communications, public
affairs, digital media, business intelligence, planning and strategic
counseling.
For more information, visitwww.unitedminds.se/english
Urbanization bad news for nationalism:
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Source: Metro International via Thomson Reuters ONE
[HUG#1519905]
Unternehmensinformation / Kurzprofil:
Datum: 31.05.2011 - 08:00 Uhr
Sprache: Deutsch
News-ID 55129
Anzahl Zeichen: 7086
contact information:
Town:
Luxembourg
Kategorie:
Business News
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