ASSA ABLOY: A pilot project with NFC phones shows great potential for mobile keys
(Thomson Reuters ONE) -
The world's first pilot using NFC-enabled mobile phones to check in and out of
hotel rooms, replacing room keys, is now completed. A survey shows that all
guests in the trial appreciated not having to wait in line at the hotel
reception. Almost all stated that they would use the mobile key solution if it
were available today.
ASSA ABLOY, Nordic Choice Hotels, Giesecke & Devrient, TeliaSonera and VingCard
Elsafe have completed a joint pilot project to replace hotel room keys with NFC-
enabled mobile phones. During an eight-month long pilot at the Clarion Hotel
Stockholm in Sweden, about 30 hotel loyalty guests checked in to the hotel via a
mobile key application. After the check-in, the hotel key was sent directly to
the mobile phone. Upon arrival the room could be directly accessed without the
need to wait in line at the hotel reception. The check-out was also managed
through the mobile key service.
A survey was conducted with the participating loyalty guests. It showed that not
having to wait in line at the reception to check in and check out was highly
appreciated by all participants. Almost all of the guests said that it saved
time not having to check in at the reception, more than half said they saved 10
minutes or more. Almost all of the loyalty guests would use mobile keys for
their hotel stays if NFC-compatible cell phones were available today and their
phone supported the service.
- The pilot has been a success. A broad majority of the guests claim that the
service made their hotel stay more pleasant. This shows that technology that
helps people save time will be appreciated and used. The pilot also confirms
that using mobile keys to open all kinds of doors will be one of the most
popular NFC applications, said Daniel Berg, Vice President and General Manager
ASSA ABLOY Mobile Keys.
The hotel loyalty guests stayed at the hotel frequently during the pilot period
which meant that they used the application repeatedly. This gave the guests the
familiarity with the service needed to give valuable feedback on the user
experience. When asked what other NFC applications they believed in, most of the
guests replied paying for food, drink and hotel services. A majority also
believed in getting information about the hotel and the hotel services such as
map, room service menus, the spa and gym and information about restaurants, bars
and public transport available via the NFC service.
- Mobile keys are a great way to enhance the guest experience and add value to
hotel loyalty applications, also it is environmentally friendly, said Marcus
Majewski, General Manager, Clarion Hotel Stockholm. We get a closer relationship
with our guests and can add information on promotions and events. The survey
shows that 60 percent are positive to getting information about hotel offerings
using the service.
- The pilot has verified user's interest in these types of services and the
potential and suitability of using the SIM card to securely store important
information as the hotel key. With this real life implementation, based on
standards developed during the last years, we have jointly taken important steps
towards commercial NFC based services and solutions, said Johan Wickman, Head of
Innovation Management at TeliaSonera Mobility Services.
About NFC
NFC, Near Field Communication, is a short-range wireless communication
technology standard that enables the exchange of data between devices over up to
a 10 cm distance. Applications include contactless transactions such as payment
and transit ticketing, keys, data transfers including electronic business cards,
and access to online digital content.
Watch the film from the pilot, download the full report and images at:
www.assaabloy.com/ASSAABLOYMobileKeys
Pilot Partners
ASSA ABLOY is the global leader in door-opening solutions dedicated to
satisfying end-user needs for security, safety and convenience. ASSA ABLOY has
developed a scalable secure delivery infrastructure for mobile keys. This
solution ensures end-to-end security and is applicable for residential,
commercial and hotel applications.
Nordic Choice Hotels is Scandinavia's largest hotel company with 170 hotels and
more than 9,200 employees. The company's brand names in the Nordic market are
Comfort, Quality Hotels, Quality Resort, Clarion Collection and Clarion Hotel as
well as 8 individual brands within Nordic Hotels & Resorts. For more
information, please visit www.choicehotels.no
Giesecke & Devrient (G&D) is a leading international technology provider
headquartered in Munich, Germany. With a workforce of over 10,000 employees, the
Group generated sales of EUR 1.7 billion in fiscal 2010. Founded in 1852, G&D is
a global market leader and pioneering innovator in banknote production and
processing, security documents, and identification systems. It supplies
commercial banks, business enterprises, network operators, and public
transportation companies with innovative hardware, comprehensive software and
services, and end-to-end solutions for mobile security applications. 61
subsidiaries and joint ventures in 32 countries ensure customer proximity
worldwide. For more information, please visit: www.gi-de.com
TeliaSonera provides network access and telecommunication services in the Nordic
and Baltic countries, the emerging markets of Eurasia, including Russia and
Turkey, and in Spain and at the end of December 2009 the total number of
subscriptions was 148 million in 20 countries. TeliaSonera's services help
people and companies communicate in an easy, efficient and environmentally
friendly way. TeliaSonera creates value by focusing on providing world-class
customer experience, securing quality in networks and achieving a best-in-class
cost structure.
VingCard Elsafe is the worldwide leader in guestroom security for hotel door
locks and in-room safes in the hospitality industry. VingCard Elsafe has
products installed in more than 39,000 properties worldwide, securing in-excess
of 6.5 million hotel rooms. VingCard Elsafe is part of the ASSA ABLOY Group.
For more information please contact:
Daniel Berg, Vice President and General Manager ASSA ABLOY Mobile Keys,
Phone: +46 (0) 8 506 485 06, E-mail:daniel.berg(at)assaabloy.com
Svein Krakk, CIO/Vice President IS/IT Nordic Choice Hotels
Phone: + 47 90 18 79 82, Email:svein.krakk(at)choice.no
Stefan Waldenmaier, Press Officer, Giesecke & Devrient
Phone: +49 89 4119-2985, E-mail:stefan.waldenmaier(at)gi-de.com
Johan Wickman, Head of Innovation Management at TeliaSonera Mobility Services
Phone: +46 40 661 83 93 , Email:johan.wickman(at)teliasonera.com
Ivan Aramayo, Director of Marketing and Communication, VingCard Elsafe
Phone: +34 610 205 296, E-mail:iaramayo(at)vcegroup.com
Press release PDF:
http://hugin.info/1014/R/1521926/458104.pdf
Report ASSA ABLOY Mobile Keys:
http://hugin.info/1014/R/1521926/458106.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: ASSA ABLOY via Thomson Reuters ONE
[HUG#1521926]
Unternehmensinformation / Kurzprofil:
Datum: 08.06.2011 - 09:00 Uhr
Sprache: Deutsch
News-ID 55397
Anzahl Zeichen: 8200
contact information:
Town:
Stockholm
Kategorie:
Business News
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