Sony Ericsson debuts new Xperia(TM) Android smartphones and Smart Extras(TM)
(Thomson Reuters ONE) -
* New Xperia(TM) smartphones - Sony Ericsson Xperia(TM) ray and Xperia(TM)
active give consumers access to the worlds of Sony and Android
* Xperia(TM) PLAY is now available across more markets in Asia Pacific
* New Smart Extras(TM) designed to enhance the overall Android experience
22 June 2011, Singapore - Sony Ericsson today broadened its portfolio with the
introduction of two new Xperia smartphones, a feature phone and Smart Extras(TM)
in conjunction with CommunicAsia 2011 in Singapore. Adding to the Xperia(TM)
portfolio, Xperia(TM) ray and Xperia(TM) active both run the latest version of
the Android platform for smartphones (Gingerbread 2.3) and deliver unique
consumer experiences. The company also announced new Smart Extras(TM) that
enhance the overall Sony Ericsson experience.
"Today's announcement demonstrates that we continue to deliver a portfolio to
make the Sony Ericsson experience available to a broad range of consumers," said
Steve Walker, Chief Marketing Officer, Sony Ericsson. "As the Android platform
gains market share in Asia Pacific, the Xperia(TM) portfolio is well positioned
to deliver consumers a unique and differentiated experience."
Underscoring Sony Ericsson's commitment to the Android platform, Xperia(TM) ray
and Xperia(TM) active offer consumers unique design and technology for an
entertaining experience.
Xperia(TM) ray:
For those who want a sleek and beautiful design, Xperia(TM) ray combines a slim
9.4mm form factor with a high quality aluminium frame and a 3.3" screen
* To deliver speed along with stunning visuals and clarity, this Android
smartphone contains a powerful 1Ghz processor and uses Sony technology such
as Reality Display with Mobile BRAVIA® engine and a 8.1mp camera with Exmor
R(TM) for mobile sensor. Xperia(TM) ray will be available globally in select
markets, including Japan, from Q3.
Xperia(TM) active:
* For consumers with an active lifestyle Xperia(TM) active has a compact
design combined with a number of innovative hardware features including a
3" screen, a powerful 1Ghz processor and a 5mp camera. It is also dust proof
and water resistant and uniquely incorporates wet finger tracking.
* This smartphone features a corner user interface which comes pre-loaded
with sports apps that enable users to easily track their fitness levels. By
using the built-in GPS, barometer and compass in combination with the on-
screen heart rate & pulse monitor (enabled by ANT+ wireless networking
technology), and the iMapMyFitness app - users can easily monitor their day
to day performance. Xperia(TM) active will be available globally in select
markets from Q3, 2011.
Xperia(TM) PLAY in more markets across Asia Pacific:
Sony Ericsson also announced the availability of Xperia(TM) PLAY, the world's
first PlayStation® certified smartphone to three additional markets in Asia
Pacific in Q3 - Indonesia, Malaysia and Thailand. Australia, India and Singapore
have already launched this model.
* With more than 100 titles now confirmed for Xperia(TM) PLAY, the ever-
growing ecosystem offers a broad range of games that appeal to all types of
gamers.
* New titles include Minecraft(TM), one of the fastest growing game franchises
in history and Tom Clancy's Rainbow 6 Shadow Vanguard by Gameloft.
Smart Extras(TM) - a new way of experiencing applications and services:
Sony Ericsson also announced two new Smart Extras(TM) - LiveDock(TM) multimedia
station and LiveSound(TM) hi-fi headset that enhance the overall Android
experience.
* LiveDock(TM) gives consumers the ability to seamlessly integrate their Sony
Ericsson smartphone into their home. By simply connecting their smartphone
to the docking station, consumers will be able to easily launch applications
from the Android Market(TM) and charge their phones at the same time.
LiveDock(TM) will be available globally in selected markets from Q3.
* LiveSound(TM) provides consumers with the best possible audio experience
combined with a stylish, tangle-free design. The headphones also allow
consumers to remotely access applications from the phone through LiveKey(TM)
control, which gives consumers direct access to their applications with a
simple push of a button. LiveSound(TM) will be available globally in select
markets from Q3, 2011.
Additionally, Xperia(TM) arc, Xperia(TM) PLAY, Xperia(TM) X10, Xperia(TM) X8 and
Xperia(TM) neo owners in U.S., France, Germany, Ireland, Italy, Spain, the
U.K., Australia and New Zealand can now gain access to Sony's recently announced
"Music Unlimited" powered by Qriocity(TM) app on the Android Market.
The cloud-based, digital music service gives music lovers anytime, anywhere
streaming access to an ever expanding catalogue of currently over seven million
licensed songs from major labels.
Sony Ericsson today also announced Sony Ericsson txt, a feature phone aimed at
providing consumers with specifications inspired by Xperia(TM) at an affordable
price.
Sony Ericsson txt presents an excellent opportunity to message on the move with
a full QWERTY keyboard. The 2.6" screen and incorporates an SMS shortcut key for
easy and fast messaging. It also comes equipped with a "friends" application
that enables users to see Facebook(TM) and Twitter(TM) updates at a glance from
their top five friends. Sony Ericsson txt will be available globally in selected
markets from Q3.
For full details on all the products announced today, please visit:
http://www.sonyericsson.com/cws/corporate/press/pressreleases/latestnews
- ENDS -
Legal
1) Facts and features may vary depending on local variant. 2) Operational times
are affected by network
preferences, type of SIM card, connected accessories and various activities e.g.
playing games. Kit contents and colour options may differ from market to market.
The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2011
The Liquid Identity logo is trademark or registered trademark of Sony Ericsson
Mobile Communications AB. Sony, Walkman and Zappin are trademarks or registered
trademarks of Sony Corporation. Ericsson is the trademark or registered
trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding
trademarks may be located on our website at:
www.sonyericsson.com/cws/common/legal/disclaimer.
Other product and company names mentioned herein may be the trademarks of their
respective owners. Any rights not expressly granted herein are reserved. All
terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony
Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has
brought together the best communication technologies with superior entertainment
user experiences to create its Xperia(TM) line of the 'most entertaining
smartphones' in the mobile handset industry. With its global corporate functions
in London, Sony Ericsson has sales and marketing operations in all major regions
of the world, as well as manufacturing in China, and product development sites
in China, Japan, Sweden and Silicon Valley, California. For more information,
please visit:www.sonyericsson.com/press.
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
Mattias Holm +44 20 8762 6065
General Press: +44 208 762 5858
E-mail:press.global(at)SonyEricsson.com
Product images:www.sonyericsson.com/press
Press Release:
http://hugin.info/133603/R/1525003/460719.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Sony Ericsson via Thomson Reuters ONE
[HUG#1525003]
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Datum: 22.06.2011 - 11:30 Uhr
Sprache: Deutsch
News-ID 55766
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