Haglöfs placing South Korea on its world map
(Thomson Reuters ONE) -
Haglöfs opened a subsidiary in South Korea this spring as part of its Asian
expansion plan. At the same time, Brian Jung has been recruited as country
manager for Haglöfs South Korea. Brian is coming from GORE South Korea, where he
was in charge of the company's key customers; he assumed his new position on
April 1st this year.
"Haglöfs has been in a consolidation phase for a few years, and during that time
we decided not to open up any new markets outside Europe. Our company is now
going global, and given the enormous outdoor arena that Asia presents it only
seems natural that we would focus our efforts there. South Korea is one of the
world's largest and fastest-growing outdoor markets, with growth of more than
25% in 2010. This, together with the fact that we now have Brian Jung at the
helm, makes us confident that this is the right move for us," says Richard
Jägrud, sales director at Haglöfs.
Text and photos are available for download atwww.haglofs.se/press
For more information please contact:
Sara Skogsberg Cuadras
PR & Media Manager
Tel: + 46 8 584 400 14
sara.skogsberg-cuadras(at)haglofs.se
Haglöfs is one of the world's leading outdoor suppliers and offers a responsible
brand that meets modern day demands for products with a high level of
functionality, good design and value for money to people who invest in an active
outdoor lifestyle. Sales for 2010 amounted to SEK 626 million and the company
has over the last five years achieved an average growth of 11 percent. Haglöfs
is owned by ASICS Corporation since August 2010. www.haglofs.se
CONTACTS:
PR & Media Manager: Sara Skogsberg Cuadras,sara.skogsberg-cuadras(at)haglofs.se
CEO: Nicolas Warchalowski,nicolas.warchalowski(at)haglofs.se
CFO: Espen Mortensen,espen.mortensen(at)haglofs.se
Sales Director: Richard Jägrud,richard.jagrud(at)haglofs.se
Marketing Director: Sara Wänseth,sara.wanseth(at)haglofs.se
Product & Production Director: Johnny Claus,johnny.claus(at)haglofs.se
Director of Sustainability: Lennart Ekberg,lennart.ekberg(at)haglofs.se
Press release (PDF) :
http://hugin.info/136193/R/1526309/462063.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: HAGLÖFS SCANDINAVIA AB via Thomson Reuters ONE
[HUG#1526309]
Unternehmensinformation / Kurzprofil:
Datum: 28.06.2011 - 09:02 Uhr
Sprache: Deutsch
News-ID 55905
Anzahl Zeichen: 2926
contact information:
Town:
AVESTA
Kategorie:
Business News
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"Haglöfs placing South Korea on its world map"
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